The Relational Playbook
$197
For production, not recruiting. This course is about selling more homes from the people you already know. If you want to attract agents to your team, start with The Agent Attraction Playbook instead.
Who this is for: agents who want more listings, buyers and referrals without cold calls, drip campaigns or begging for business.
Most agents are told to build a database. Almost nobody is told what to actually do with it.
This is Jon Pugh's Relational Playbook, recorded live in front of a room of agents. Six modules, 17 lessons, 68 minutes, and a printable workbook for every single one.
What's inside:
The handwritten note system that made Joe Girard the Guinness World Record holder for car sales
The word-for-word script for calling a client you haven't spoken to in three years
The three-way text introduction that turns "sure, I'll refer you" into a booked appointment
The math that says 200 relationships is the entire business
How to build a mission-driven business people genuinely want to refer
Why you should stop posting on social media, and what to do instead
Every lesson comes with a workbook you can print and work through. Start with Module 1 and implement one idea within 24 hours.
Jon’s guarantee
Word for word, from Jon: “If you don’t sell one extra house every single year for the rest of your life because of what you learn in this hour and a half, I’ll give you your money back and I’ll give you another. I’ll double it.”
Visit https://exprealty.com/income for a full view of the typical earnings, equity, and historical results of all eXp Realty participants. Earnings are performance-based and not guaranteed; most participants earn supplemental or no income. Success in real estate requires significant time, specialized skill, and persistent effort. Reported figures represent gross payments and do not include business expenses like marketing and travel, which can exceed earnings and result in a net loss. Individual results depend on your personal sales and leadership efforts over time.