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You’re Not Stuck. Your Nervous System Just Needs a Safe Starting Place.
If you’ve been frozen, overthinking, or avoiding Instagram… I see you.
This membership helps women 40, 50, 60 and beyond grow online with no-pressure coaching, and small, steady steps that actually work.
You’ve lived a full life. You’ve done hard things. And now you’re building something new on Instagram, online, and doing it in public is harder than you imagined.
Social media is such an amazing tool and midlife women are having a MOMENT right now and I want you to get in on it! It can feel like climbing cringe mountain, comparison and judgement (mostly) from yourself can be too much to manage on your own. You need a community to dip into to buoy you through the hard moments.
This space is for women who are ready to climb with support.
Because I don’t just teach algorithms or hacks or easy buttons. I understand why so many women feel frozen.
When you've been out of the spotlight or off the grid, showing up online can feel… unsafe.
That’s not you being dramatic. That’s your nervous system protecting you from risk.
We take baby steps. We build confidence. And we do it together.
Inside the Membership, You’ll Get:
🏁Weekly Office Hours (Live on Zoom)
Ask your questions, get unstuck, and move forward, one small win at a time.
🏁3 Reels with Trending Audio Every Monday
No overthinking. Just plug-and-post ideas tailored for real women, not influencers.
🏁Supportive Community of Women Over 40
We all know the cringe. But we’re doing it anyway with a circle of women who get it.
🏁Monthly Growth Tracker
Small, consistent progress adds up. Let’s track your wins together.
🏁Social Media Audit Checklist
Finally know what’s working, what’s not, and what to tweak.
🏁Library of “How-To” Videos
Step-by-step tutorials for everything from setting up a link in bio to posting Stories without overthinking.
🎨 Kathi started selling her paintings through Instagram Stories in under 30 minutes.
📸 Heather turned her photography from hobby to booked-out and was voted Best in Boise.
🩺Tammy’s Reel hit 3 million views. Now she’s attracting leads and growing a meaningful business.
This is what happens when you show up your way.
Monthly Membership
No pressure. No perfection. Every month build confidence and making moves that feel good in your body and your business. Join today & stay as long as you want, leave when you need to.
You’re Not Too Late. You’re Just Getting Started.
Let’s make this your year to grow with clarity, confidence, and a community of women who’ve got your back.
Join the Membership for monthly Strategy & Support, because your friends and family do not get it but we do. 😜
My Philosophy: Show Up First, Build Later
Most coaches will tell you:
Build the course
Build the funnel
Build the business
THEN start showing up online
And if you’ve tried that, you already know, it rarely works.
Why? Because you’re guessing. You’re trying to get it perfect before you’ve even tested what resonates with real people. I do it differently.
💥I teach women to:
Show up first – even when it’s cringey, even when you’re scared.
Talk about what lights you up – tell people what you do, how you help, and why it matters.
Build the business around what works – what people respond to, and what feels good in your body and your life.
That’s why my membership works. It’s not about pressure. It’s about presence.
Why I Started This Business (My Story)
At 50, I decided to stop waiting.
My kids were getting big, I had followed the rules, done all the “right” things and yet, I knew there was something more for me. I wanted to help women my age step into the online space. I learn from you and honestly WE are the ones editing ourselves out.
When YOU show up and do the BRAVE thing, yes, building a business is BRAVE! You show another woman that its possible.
I am here to build businesses, I believe in getting you paying clients. My goal is to get $$ in the hands of midlife women.
When I first started showing up, I was nervous. I was awkward. I felt like everyone was watching. But here’s the truth: no one was. Everyone is too busy worrying about themselves.
Fast forward 5 years, I am about to turn 55, my last kid is headed off to college (eek! 🎉), and I’ve built a business that I love. One that lets me help women step into their next chapter with clarity.
Now I’m ready to kick off another year in business by helping YOU crush your online business goals.
Social Media for Women Over 40 is happening. I have been serving women in this membership for the last 2 years. I just shifted from being a social media manager (its been 8 years!) to now ONLY working with the women in this membership and I am ready to RUN with you.
This is YOUR time.
The Legacy That Inspires Me Every Day (Grandpa Gene’s Story)
I often think about how lucky we are.
But it’s more than luck.
My kids get to dream big and step into opportunities I never had at their age. They have a college fund and right now, as we get ready to send #3 to college, I am so grateful!
Because 50 years ago, my husband’s grandfather Gene made a decision that changed everything.
He was laid off from Motorola in his 50s.
And instead of giving up, he started something. A business. A legacy. He was 59 years old.
He never met my kids.
But his bravery is still touching our lives today.
That’s why I believe in what I do here so deeply. If Gene could start a business at 59 and his legacy is impacting his family 26 years after his death… imagine what YOU can do.
Legacy isn’t always mansions and millions. It can be a college fund. An investment property. Travel.
I am inspired by Gene every single day.
Every day that I get to encourage women in their 40s, 50s, and 60+ to go for it. To do the brave thing. To step into the unknown.
Because you haven’t even met the people your life can impact yet.
Social Proof: What the Women Are Saying
"I loved being a part of your membership and learned a lot. Thanks for putting together such a great group, and teaching and guiding me! I loved getting to know you, you are a special person! "
"Hey Amy! I just wanted to say thank you for your humble heart and your genuine heart felt passion for helping women with their social media accounts. Watching you transform the past year has been inspirational to say the least. Thank you!"
"I absolutely LOVE how you show up as YOU online. That’s SO incredibly rare these days and is ridiculously inspirational in this world of swipe files, cookie cutter templates and resell rights."
"Amy, You give the best advice! I am so grateful for the tips you share."
"You are the best confidence coach!!"
"I no longer think about the fact that I shouldn't be spending money to help me along, I feel like it is what is making me stronger right now! Thanks for the reminder! You're awesome and leading the way!"
"Always inspirational & uplifting! I feel like you are speaking to my soul & know exactly what I'm going through right now."
"Amy really encourages you to just go for it! Her mentality is what do you have to lose? Her consistency and very easy to understand explanations about all things social media helped me gain the confidence I needed to continue showing up! She also really encourages you to show your face, tell your story and let people know who you are!"
"My views are up, these reels are working!"
"I used Amy’s prompt and gained 160 emails on one reel!"
"I love knowing I get three reels hooks with audio in my inbox every Monday."
Who This Is For
Women 40, 50, 60+ ready to show up online without overwhelm
Those who’ve spent thousands on courses that didn’t stick
Or beginners who don’t even know where to start
Women who want real coaching without hype or hustle
Who This Isn’t For
Anyone unwilling to show up and share
Perfectionists unwilling to post until it’s perfect
If your looking for the easy button
Your Investment
❤️ Monthly Membership: $47/month
Stay as long as you want. Cancel anytime.
Optional: Pay for the year and get 1 month free!
FAQs
❓Can I leave anytime?
Yes! This is a month-to-month membership. Stay as long as you like, leave when you need to—no guilt, no contracts.
❓What if I can’t make the live calls?
No problem. Every weekly Office Hours call is recorded and delivered straight to your inbox so you can catch up whenever it works for you.
❓How will I know what to do each week?
You’ll get an email every Monday with the week’s 3 Reels hooks, reminders, and links to new resources. Everything you need will always come straight to you—no digging around.
❓What if I’m not techy?
Perfect—you don’t need to be. The membership includes simple how-to videos and step-by-step guidance. If you can open email and click a link, you can do this.
❓What if I hate being on video?
You don’t have to start there. We’ll work with what feels safe for you—like posts, photos, and Stories. Over time, most women build the confidence to add video, but it’s always at your pace.
❓Is this only for women with a business already?
Nope! Many women join with just an idea or a passion. This membership will help you find your voice, test what resonates, and build from there.
What Happens the Moment You Join
I know joining something new can feel overwhelming, so let’s make this crystal clear. Here’s exactly what happens:
You’ll Get a Welcome Email Right Away
With all the links you need to access the membership, join the community, and save our live call times.
Your First Monday Email Arrives
Every Monday, you’ll get 3 Reels hooks, reminders, and resources delivered straight to your inbox. No digging, no confusion—just open and go.
You Can Join the Community Immediately
Inside our private group, you’ll meet other women who get it. You don’t have to do this alone.
First Live Call
You’ll be invited to our next Office Hours call where you can show up live, or watch the replay if that feels easier at first.
Your First Win
By the end of your first week, you’ll already have posted something you feel good about—without overthinking it.
From day one, you’ll know exactly where to start and you’ll never be left on your own.
Picture Your Next 6 Months
Imagine this:
Month 1: You post your first Reel without spiraling into overthinking. It feels good to finally start.
Month 2: You’re showing up consistently, even if it’s messy. The cringe is shrinking.
Month 3: Your confidence is growing. People are starting to notice. You get your first DM or client inquiry.
Month 4: Posting feels natural. You’re not stressing about what to say—you have a rhythm.
Month 5: You’re building community, making connections, and realizing this is actually fun.
Month 6: You look back and can’t believe how far you’ve come. Social media feels like YOUR space now—not something to fear.
This is the transformation waiting for you—one small step at a time, supported every single week.
You’re Not Too Late. You’re Just Getting Started.
This is your year to grow with clarity and a circle of women who’ve got your back.
Click below to join.
I’m cheering you on every step of the way.
Meet you inside 🫶🏻
XO,
Amy