Ensh*ttification: A Field Guide
£200
What's inside:
An essay on ensh*ttification. Not a trend report or more of the hype cycle played back to you. This is an exploration into how great service is the next big pleasure and why brands that can be bothered to do just that, will make themselves cherished by the people that choose them.
You'll also get:
7 ways to turn the sh*t pile into a nest of gold, created to help you work out what being of service looks like when only your brand could have done it.
18 brand examples of great service - you'll find that it rarely looks the same twice.
Why Ensh*ttification?
The topic has been playing on my mind for a while. Ever since I saw this film at the start of the year - https://www.youtube.com/watch?v=T4Upf_B9RLQ
It perfectly highlights how we now live in an age where businesses are getting extremely good at making things that bit sh*ttier, despite their seemingly never-ending ability to make things faster, cheaper, and more efficient.
This safari looks for the brands that are choosing to not make our life any worse, but actually bothering to do the opposite of the above, and actually provide great service. Imagine that?!
This field guide explores my view that in our never-endling optimised and speed-focused world, being of service is the next big pleasure.
Here's what you'll walk away with:
A deep understanding of what great service looks like
Walk into a meeting room with something nobody else has - 7 ways in to deliver great hospitality
Inspired to start answering the question - what could our brand's love language be?
This guide is for you if:
You're tired of the hype cycle, TikTok fads and being told something is big before anyone's taken the time to understand why
You are bothered about delivering great service, and can be bothered to actually deliver it
You want to walk into a room and inspire people, maybe impress them a little, and definitely to start a conversation
If any of that resonates, then this field guide is well worth taking the time to take a moment to yourself, put your feet up, and immerse yourself in what great service looks like.