
Pricing your first mural can feel overwhelming.
Should you charge by the square foot? By the hour? What if you undercharge and spend days on a project that barely pays? What if you price too high and lose the client?
I've been there.
After years of painting murals for businesses, storefronts, and custom clients, I developed a simple pricing formula that takes the guesswork out of quoting projects.
Inside this guide, I'll show you exactly how I calculate my estimates so you can start pricing your own murals with confidence.
-My personal mural pricing formula that I use before sending a quote
-How to estimate labor based on your own hourly rate
-How to calculate the number of hours a mural will realistically take
-What expenses many beginner muralists forget to include
- When to charge for travel, rentals, and additional materials
- Why charging by square foot isn't always the best option, and when it can still work
-A real pricing example that breaks down an actual mural quote step by step
✔️ You're preparing to paint your first mural.
✔️ You've been asked to give a quote but don't know where to start.
✔️ You constantly second-guess your prices.
✔️ You're tired of hearing different pricing advice from every artist online.
✔️ You want a simple system you can use over and over again.
Instead of wondering if you're charging too much or too little, you'll have a repeatable formula you can customize to fit your own experience, style, and business.
This isn't a one-size-fits-all pricing chart. It's a flexible framework that helps you confidently build quotes that make sense for both you and your client.
Disclaimer: This pricing formula is based on my personal experience as a professional muralist. Every artist has their own approach, but this guide will give you a strong starting point to confidently estimate your own projects.