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Ashley Peterson

Beyond the Glass Slipper. Curated style. Main character energy.

About Me

About Me

My love for fashion began when I was about seven years old, tagging along with my mom and grandmother on shopping trips that felt more like magic than errands. Those days, trying things on, mixing pieces together, and watching an outfit come to life, are some of my most cherished childhood memories. Creativity was always part of my world. My great-grandmother taught me how to sew, and we’d “go to town,” picking out fabrics and making outfits for myself, my cousins, and even our Barbies and baby dolls. I also learned to crochet and knit at a young age, so creating with my hands and my imagination has always been second nature.

As a teenager, I dreamed of becoming a fashion designer and studying abroad. Life, however, had other plans. I followed my heart, shifted paths, and went to beauty school, eventually opening my own salon and working alongside incredible women who deepened my love for both fashion and beauty. Then came motherhood and like so many women, I put myself on the back burner for a while. Sweatpants, ponytails, and survival mode became the norm.

But there came a moment when I realized I missed me.

Getting dressed again wasn’t about vanity, it was about reconnecting with who I was and showing myself and my family that I still mattered. As a tall woman at 5’10”, I’ve always had to be intentional about how I dress, finding pieces that truly fit and learning how to highlight what I love instead of shrinking to blend in. At 17, a conversation with a woman my height - confident, powerful, and unapologetic, changed everything. From that day on, I decided I would never dim myself to fit someone else’s mold. I’d wear the heels. I’d take up space. And I’d help other women do the same.

What started years ago as a small hobby - pop-ups, handmade items, and boutique pieces, eventually came full circle after life, loss, and healing. When I was ready, I returned to this work not just as a business, but as a calling.

I do this for women who feel like they’ve lost themselves in the roles they play: mother, wife, caretaker and for those who aren’t sure who they are anymore. For women who give endlessly to everyone else and forget they’re allowed to want more for themselves. I believe it’s not only okay, but necessary, to rediscover who you are in every season of life.

What sets me apart is simple: I don’t believe in cookie-cutter style. I’m not here to box you in, chase trends, or tell you who you should be. I listen. I laugh. I let my goofy side come through. I believe style should shift with your mood, your lifestyle, and the woman you’re becoming. Getting dressed should feel fun, expressive, and empowering, not intimidating or judgmental.

I believe clothing should reflect who you are, not who you’re told to be. I believe confidence starts within and when you feel it, it shows. And I believe women deserve to love themselves exactly where they are, at every stage, size, and season of life.

Outside the boutique, I’m a mom of two, married to my husband of 21 years, deeply involved in my community, and endlessly inspired by connection. I’m still a licensed hairdresser and a realtor, because I’ve always been multifaceted and I encourage women to embrace that about themselves, too. I love travel, sunshine, pool days, and gathering together in ways that feel genuine and joyful.

When you shop with me, my hope is that it feels like spending the day with a girlfriend, laughing, playing dress-up, trying new things, feeling seen and heard. I want you to leave not just with pieces you love, but with joy in your heart and confidence you can carry with you long after you walk out the door.

If I can play even a small role in helping women feel good about themselves again, then I’ve already won.

Because at the end of the day, I do this work for one simple reason:
It brings me back to being seven-year-old me, creating, dreaming, and falling in love with style all over again.

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