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Catherine Downes

Helping make Instagram easy for you. 25+ years marketing experience

The Caption Cheat Sheet (Free)

The Caption Cheat Sheet (Free)

Staring at a blank caption box again?

You've made the post, it looks good, and then you get stuck on what to write underneath. You're not alone. It's the question I hear most from small business owners.

This free cheat sheet gives you a simple formula and ready-to-use wording, so you can write a caption in minutes rather than an hour. It's updated and includes Instagram's new five-hashtag limit and how your captions can now show up in Google.

Inside you'll find:

  • My 6-part caption formula, from first line to hashtags

  • 20 fill-in-the-blank hooks to stop the scroll

  • 15 calls to action that start real conversations, sorted by goal

  • A keyword checklist to help the right people find you

  • A caption template with a worked example

  • My 5-hashtag formula for the new limit

  • A quick checklist to run through before you hit share

It's ideal for small business owners, creatives and charities who want their Instagram to do more of the work.

Enter your details below and it'll land in your inbox straight away.

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