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AskEllie💜

Clear, expert support for SEND and benefits — made simple and affordable

DLA 1:1 Call Full Guided Application Support

DLA 1:1 Call Full Guided Application Support

£230

Applying for DLA can feel overwhelming.

Many parents sit staring at the form wondering:

  • “Am I explaining this properly?”

  • “Have I said enough?”

  • “What if I underplay things?”

  • “What are they actually looking for?”

And honestly, many refusals happen not because a child doesn’t qualify — but because daily needs, supervision, risk, and support aren’t fully understood on paper.

That’s why this service was created.

💡 WHAT THIS SERVICE IS

This is a more personal, structured 1:1 support option for families who want help completing their child’s DLA application properly from start to finish.

Instead of trying to figure everything out alone, you’ll receive direct support to help:

  • explain your child’s needs clearly

  • understand what the form is really asking

  • avoid common wording mistakes

  • and make sure important difficulties are not missed or underplayed

This service includes live 1:1 support calls, which can last up to two hours depending on the complexity of your situation.

✔️ WHAT’S INCLUDED

✔️ Full 1:1 DLA application support
✔️ Live support calls (up to 1.5 hours)
✔️ Guided help understanding each section
✔️ Clear personalised wording support
✔️ Help explaining care, supervision, and risk needs properly
✔️ Structured guidance throughout the process
✔️ Review support before submission
✔️ Direct communication during your support window

🎯 BEST FOR

This service is ideal for parents who:

  • feel overwhelmed by the DLA form

  • struggle knowing what to write

  • worry about saying the wrong thing

  • have been refused previously

  • have complex situations

  • want more hands-on guidance and reassurance throughout the process

⚠️ IMPORTANT

This service is designed to help parents clearly explain their child’s real day-to-day needs.

It is not about exaggerating difficulties or “gaming” the system.

The goal is:
✔️ clarity
✔️ proper understanding
✔️ accurate presentation of needs
✔️ and giving families the best possible chance of the correct decision being made

⏱ SUPPORT PROCESS

Once purchased:

  1. You’ll complete a detailed guided questionnaire

  2. Upload any relevant documents if needed

  3. Your situation will be reviewed carefully

  4. A live 1:1 support call will be arranged

  5. Personalised wording and guidance will help you complete the form properly

❤️ WHY THIS EXISTS

Too many parents are left trying to navigate these forms alone while already exhausted caring for their child.

This support was created to make the process:

  • clearer

  • calmer

  • more understandable

  • and less overwhelming

Because parents should not have to become benefits experts just to explain their child’s needs properly.

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Terms & Conditions

Terms and Conditions – AskEllie

PLEASE READ THESE TERMS CAREFULLY BEFORE PURCHASING OR USING THIS SERVICE

By purchasing or using any services provided by AskEllie (operated by Oliver Lee), you agree to the following Terms.

1. About the Service

AskEllie provides guidance to parents and carers navigating:

  • SEND (Special Educational Needs and Disabilities)

  • EHCP processes

  • School and Local Authority issues

  • UK benefits (DLA, UC, Carer’s Allowance and related support)

Support is based on:

  • UK legislation and statutory guidance

  • The SEND Code of Practice

  • Recognised advocacy resources (e.g. IPSEA, SOS!SEN)

  • Practical experience

2. How the Service Works (AI-Assisted Support)

AskEllie operates using a hybrid AI-assisted model to deliver personalised support efficiently and at a lower cost.

This means:

  • Your information is processed using advanced AI systems and custom-built agents trained on relevant UK legislation, statutory guidance, and recognised support resources

  • AI is used to analyse, structure, and draft responses based on the information you provide

  • All outputs are reviewed, refined, and issued by AskEllie before being delivered to you

By purchasing or using this service, you acknowledge and agree that:

  • AI forms a core part of how the service is delivered

  • Responses may be partially generated using AI systems

  • While reviewed, responses may still contain errors, omissions, or misinterpretations

  • No guarantee is made that outputs will be fully accurate, complete, or up to date

You are responsible for:

  • Reviewing all content provided

  • Deciding how to use the information in your individual circumstances

This approach allows AskEllie to provide structured, personalised support at a significantly lower cost than traditional advisory services.

3. Nature of the Service

This service provides:

  • Written guidance

  • Suggested strategies

  • Template wording

This is not:

  • Legal advice

  • Medical advice

  • Financial advice

AskEllie:

  • Does not act as a solicitor or representative

  • Cannot contact or act on your behalf

  • Cannot guarantee outcomes

You remain fully responsible for all actions taken.

4. Delivery

  • Support is delivered in written format only

  • No live calls unless explicitly stated

  • Timeframes are not guaranteed

5. Payments & Refunds

  • All services are digital and personalised

  • Work begins shortly after purchase

Therefore:

  • No refunds once work has started

  • All sales are final

Refunds may be issued at our discretion only.

6. Your Responsibilities

You agree to:

  • Provide accurate and complete information

  • Only share documents you are authorised to share

  • Use the service responsibly

We are not responsible for outcomes based on incorrect or incomplete information.

7. Document Use & Risk

By submitting documents:

  • You confirm you have the right to share them

  • You accept they may be processed and summarised

AskEllie:

  • Does not guarantee secure transmission of data

  • Is not liable for risks inherent in online sharing

8. Document Uploads & Data Responsibility

As part of this service, you may choose to upload or share documents for review.

By doing so, you acknowledge and agree that:

  • You are solely responsible for any documents or information you submit

  • You confirm that you have the legal right and permission to share all content provided

  • You understand that documents may be processed using AI-assisted systems as part of the analysis and response generation process

  • This may include extracting, summarising, and structuring information to produce your personalised response

Important Data Warning

You are strongly advised to:

  • Remove or redact names, addresses, dates of birth, and any identifiable personal information before uploading

  • Avoid sharing highly sensitive or confidential information unless absolutely necessary

Any information you choose to provide is submitted at your own discretion and risk.

AskEllie:

  • Does not accept liability for any personal, sensitive, or confidential data you choose to upload

  • Is not responsible for misuse, exposure, or consequences arising from the submission of such information

  • Cannot guarantee that any digital system used in the process is completely secure

9. Intellectual Property

All outputs remain the property of AskEllie.

You are granted personal-use rights only.

You may not copy, sell, or distribute content.

10. Limitation of Liability

We do not guarantee:

  • Successful claims or appeals

  • Decisions by authorities

To the fullest extent permitted by law, AskEllie is not liable for:

  • Any loss or damages

  • Decisions made using the service

11. Third Parties

We are not responsible for:

  • Payment providers (Stripe, PayPal, Stan Store)

  • External organisations or decisions

12. Service Refusal

We may refuse or cancel services at any time.

13. Governing Law

England and Wales.

14. Updates

Terms may be updated at any time.

2. PRIVACY POLICY

(This is critical for GDPR compliance — especially because you're handling sensitive child/SEND data)

Privacy Policy – AskEllie

AskEllie respects your privacy and is committed to protecting your personal data.

1. What We Collect

We may collect:

  • Name and contact details

  • Information about your child’s needs

  • Documents you submit

  • Messages and support requests

This may include sensitive personal data.

2. How We Use Your Data

We use your data to:

  • Provide personalised guidance

  • Review and summarise documents

  • Generate responses

We do not use your data for:

  • Advertising

  • Selling to third parties

3. AI Processing

Your data may be processed using AI systems to:

  • Analyse information

  • Generate structured responses

This processing is:

  • Controlled

  • Purpose-limited

  • Reviewed before delivery

4. Legal Basis (UK GDPR)

We process your data under:

  • Consent (you submit it voluntarily)

  • Legitimate interest (to deliver the service)

5. Data Storage

  • We minimise storage wherever possible

  • Data is only retained as long as necessary

6. Data Sharing

We do not share your data except:

  • Where required by law

  • With essential service providers (e.g. payment platforms)

7. Your Rights

Under UK GDPR, you can:

  • Request access to your data

  • Request deletion

  • Request correction

8. Security

We take reasonable steps to protect your data.

However:

  • No system is 100% secure

  • You share data at your own risk

9. Contact

Email: hello@askellie.co.uk

3. AI TRANSPARENCY NOTICE (IMPORTANT)

(This is what really protects you if anyone challenges “AI use” later)

AI Transparency Notice – AskEllie

AskEllie uses advanced AI systems to support the delivery of its services.

How AI is Used

AI is used to:

  • Process and structure information

  • Draft responses based on your input

  • Apply relevant legal and guidance frameworks

Human Oversight

  • All outputs are reviewed before being provided

  • AI does not act independently

Limitations

AI systems:

  • May produce errors or omissions

  • Are not a substitute for professional advice

Your Responsibility

You must:

  • Review all outputs

  • Use your own judgement before acting

4. SIMPLE DISCLAIMER (USE ON SALES PAGE)

(Put this directly on Stan Store page — this is VERY important)

Disclaimer

AskEllie provides guidance only and is not a legal, medical, or financial service.
All responses are based on information provided and may involve AI-assisted drafting.
No outcomes are guaranteed.

Total :£230
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