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AskEllieđź’ś

Clear, expert support for SEND and benefits — made simple and affordable

🔥 DLA Application Support

🔥 DLA Application Support

ÂŁ25ÂŁ50

Filling out the DLA form can feel overwhelming.

Most parents aren’t sure:

  • what counts as “enough need”

  • how to explain their child’s difficulties

  • or how to word things in a way that’s actually understood

This support is here to change that.

You’ll be guided through a structured questionnaire, and I’ll use your answers to create clear, accurate wording you can use directly in your child’s DLA form.

To make things easier, you’ll also receive “The Clueless Guide to Applying for DLA” in your confirmation email — a simple, easy-to-follow guide that helps you understand what DLA is looking for before you even start.

What you’ll get

âś” A structured questionnaire designed around how DLA is assessed
âś” Personalised written responses with ready-to-use wording
✔ Real examples tailored to your child’s situation
âś” Clear guidance on how to approach each section of the form
âś” A downloadable PDF guide to help you understand the process from the start

What makes this different

This isn’t just a guide.

You’re not left trying to figure it out alone.

➡️ Your answers are turned into DLA-ready wording
➡️ You’ll be shown how to describe your child’s needs properly
➡️ You’ll understand what decision makers are actually looking for
➡️ You’ll have a guide you can refer back to as you complete your form

Who this is for

This is for you if:

  • You’re applying for DLA for the first time

  • You feel unsure how to answer the questions

  • You’re worried about getting it wrong

  • You want to give your child the best chance of the right award

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Kelly Peters

Absolutely amazing! This service was a lifesaver. I had no idea how to complete the form properly, and it saved me hours of stress and confusion. If you’re unsure like I was, I highly recommend it — these forms are so difficult on your own.

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Jamie Martin

This took so much pressure off me. The DLA form felt impossible and I kept putting it off because I didn’t know how to explain things properly. This helped me put everything into words and actually feel confident submitting it. I wish I’d found this sooner.

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Emma Homes

I was really struggling with the DLA form and kept worrying I was saying things wrong. This helped me understand exactly what they’re looking for and how to explain my child’s needs properly. It made such a difference.

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Becky Parker

The form itself isn’t the problem — it’s knowing what they’re actually looking for. This helped me understand that and made sure I didn’t underplay anything. I felt much more confident sending it off.

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Abi Mortimer

This made everything so much clearer and helped me put my child’s needs into the right words. It saved me so much time and stress.

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Leanne

I was staring at the DLA form for weeks not knowing what to write. I kept thinking “this doesn’t sound enough.” This completely changed it for me. It showed me how to actually explain my child’s needs properly. I finally felt confident sending it off.

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Danielle Robey

I thought I’d filled it in right… until I saw what was missing. The way this breaks things down is unreal. It’s not about exaggerating — it’s about explaining things properly. I can honestly say I wouldn’t have sent my form without this.

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Kelly Ann-Marie

This made me realise how much I was underplaying everything. You just get used to your child’s needs and forget what’s “normal”. The wording I was given made such a difference. It finally felt like someone would understand.

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Sophie L

I was so worried about getting it wrong and having to start again. This took that pressure off completely. Clear, straight to the point, and actually useful. It just made everything make sense.

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Terms & Conditions

Terms and Conditions – AskEllie

PLEASE READ THESE TERMS CAREFULLY BEFORE PURCHASING OR USING THIS SERVICE

By purchasing or using any services provided by AskEllie (operated by Oliver Lee), you agree to the following Terms.

1. About the Service

AskEllie provides guidance to parents and carers navigating:

  • SEND (Special Educational Needs and Disabilities)

  • EHCP processes

  • School and Local Authority issues

  • UK benefits (DLA, UC, Carer’s Allowance and related support)

Support is based on:

  • UK legislation and statutory guidance

  • The SEND Code of Practice

  • Recognised advocacy resources (e.g. IPSEA, SOS!SEN)

  • Practical experience

2. How the Service Works (AI-Assisted Support)

AskEllie operates using a hybrid AI-assisted model to deliver personalised support efficiently and at a lower cost.

This means:

  • Your information is processed using advanced AI systems and custom-built agents trained on relevant UK legislation, statutory guidance, and recognised support resources

  • AI is used to analyse, structure, and draft responses based on the information you provide

  • All outputs are reviewed, refined, and issued by AskEllie before being delivered to you

By purchasing or using this service, you acknowledge and agree that:

  • AI forms a core part of how the service is delivered

  • Responses may be partially generated using AI systems

  • While reviewed, responses may still contain errors, omissions, or misinterpretations

  • No guarantee is made that outputs will be fully accurate, complete, or up to date

You are responsible for:

  • Reviewing all content provided

  • Deciding how to use the information in your individual circumstances

This approach allows AskEllie to provide structured, personalised support at a significantly lower cost than traditional advisory services.

3. Nature of the Service

This service provides:

  • Written guidance

  • Suggested strategies

  • Template wording

This is not:

  • Legal advice

  • Medical advice

  • Financial advice

AskEllie:

  • Does not act as a solicitor or representative

  • Cannot contact or act on your behalf

  • Cannot guarantee outcomes

You remain fully responsible for all actions taken.

4. Delivery

  • Support is delivered in written format only

  • No live calls unless explicitly stated

  • Timeframes are not guaranteed

5. Payments & Refunds

  • All services are digital and personalised

  • Work begins shortly after purchase

Therefore:

  • No refunds once work has started

  • All sales are final

Refunds may be issued at our discretion only.

6. Your Responsibilities

You agree to:

  • Provide accurate and complete information

  • Only share documents you are authorised to share

  • Use the service responsibly

We are not responsible for outcomes based on incorrect or incomplete information.

7. Document Use & Risk

By submitting documents:

  • You confirm you have the right to share them

  • You accept they may be processed and summarised

AskEllie:

  • Does not guarantee secure transmission of data

  • Is not liable for risks inherent in online sharing

8. Document Uploads & Data Responsibility

As part of this service, you may choose to upload or share documents for review.

By doing so, you acknowledge and agree that:

  • You are solely responsible for any documents or information you submit

  • You confirm that you have the legal right and permission to share all content provided

  • You understand that documents may be processed using AI-assisted systems as part of the analysis and response generation process

  • This may include extracting, summarising, and structuring information to produce your personalised response

Important Data Warning

You are strongly advised to:

  • Remove or redact names, addresses, dates of birth, and any identifiable personal information before uploading

  • Avoid sharing highly sensitive or confidential information unless absolutely necessary

Any information you choose to provide is submitted at your own discretion and risk.

AskEllie:

  • Does not accept liability for any personal, sensitive, or confidential data you choose to upload

  • Is not responsible for misuse, exposure, or consequences arising from the submission of such information

  • Cannot guarantee that any digital system used in the process is completely secure

9. Intellectual Property

All outputs remain the property of AskEllie.

You are granted personal-use rights only.

You may not copy, sell, or distribute content.

10. Limitation of Liability

We do not guarantee:

  • Successful claims or appeals

  • Decisions by authorities

To the fullest extent permitted by law, AskEllie is not liable for:

  • Any loss or damages

  • Decisions made using the service

11. Third Parties

We are not responsible for:

  • Payment providers (Stripe, PayPal, Stan Store)

  • External organisations or decisions

12. Service Refusal

We may refuse or cancel services at any time.

13. Governing Law

England and Wales.

14. Updates

Terms may be updated at any time.

2. PRIVACY POLICY

(This is critical for GDPR compliance — especially because you're handling sensitive child/SEND data)

Privacy Policy – AskEllie

AskEllie respects your privacy and is committed to protecting your personal data.

1. What We Collect

We may collect:

  • Name and contact details

  • Information about your child’s needs

  • Documents you submit

  • Messages and support requests

This may include sensitive personal data.

2. How We Use Your Data

We use your data to:

  • Provide personalised guidance

  • Review and summarise documents

  • Generate responses

We do not use your data for:

  • Advertising

  • Selling to third parties

3. AI Processing

Your data may be processed using AI systems to:

  • Analyse information

  • Generate structured responses

This processing is:

  • Controlled

  • Purpose-limited

  • Reviewed before delivery

4. Legal Basis (UK GDPR)

We process your data under:

  • Consent (you submit it voluntarily)

  • Legitimate interest (to deliver the service)

5. Data Storage

  • We minimise storage wherever possible

  • Data is only retained as long as necessary

6. Data Sharing

We do not share your data except:

  • Where required by law

  • With essential service providers (e.g. payment platforms)

7. Your Rights

Under UK GDPR, you can:

  • Request access to your data

  • Request deletion

  • Request correction

8. Security

We take reasonable steps to protect your data.

However:

  • No system is 100% secure

  • You share data at your own risk

9. Contact

Email: hello@askellie.co.uk

3. AI TRANSPARENCY NOTICE (IMPORTANT)

(This is what really protects you if anyone challenges “AI use” later)

AI Transparency Notice – AskEllie

AskEllie uses advanced AI systems to support the delivery of its services.

How AI is Used

AI is used to:

  • Process and structure information

  • Draft responses based on your input

  • Apply relevant legal and guidance frameworks

Human Oversight

  • All outputs are reviewed before being provided

  • AI does not act independently

Limitations

AI systems:

  • May produce errors or omissions

  • Are not a substitute for professional advice

Your Responsibility

You must:

  • Review all outputs

  • Use your own judgement before acting

4. SIMPLE DISCLAIMER (USE ON SALES PAGE)

(Put this directly on Stan Store page — this is VERY important)

Disclaimer

AskEllie provides guidance only and is not a legal, medical, or financial service.
All responses are based on information provided and may involve AI-assisted drafting.
No outcomes are guaranteed.

Total :ÂŁ25
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