Get Your Story Straight
£37£47
You don’t need a niche, a posting schedule or a fluffy little microphone. You need to know who you want to be online, and which of your stories will get you there.
If you’re looking at people posting on Instagram and thinking ‘that could never be me’ – GOOD. Because this workbook is going to teach you how to show up online in a way that is yours and yours alone.
11 years ago I built a personal brand that broke the internet by doing the exact opposite of everything I saw on Instagram. Within seven months I had gone viral on an international scale, sold out a 30-day run at the Edinburgh Fringe, published a book with Penguin Random House and been featured in almost every newspaper in the UK.
When I started my social media business, it was featured in Grazia, The Daily Mail, The Guardian and the BBC. Nobody asked me to prove my credentials – the trust in my personal brand was already there.
That trust came from always staying true to my values online. I found my stories and I made them stick. Storytelling is the key to turning content into real-world opportunities. It gives people a reason to root for you, trust you and buy from you. It makes people feel seen.
Inside, you’ll:
Work out what you want to be known for and where you’re going
Find the stories that make you interesting, including your own common enemy
Get clear on who you’re talking to, what you can teach them and how you’re relatable
Use stories to sell without it feeling like selling
Learn why “be yourself” is bad advice, and how to protect yourself online
Pick the content formats that suit you, from voice overs to talking head videos
Write and read aloud a practice script, structure a post and plan your week of content
Learn to listen to your audience without people pleasing
How it works
It’s a 12-module interactive workbook. You read a short lesson, then fill in the worksheets right on the page. It opens in any browser on your phone, tablet or laptop, and your answers save automatically on the device you use.
This is for you if:
You’ve been meaning to start posting but keep talking yourself out of it
You’re posting already but not connecting with your audience
You’re a writer, expert, founder or creator and you’d rather not be an “influencer”
Good to know: this workbook is licensed to one person, so please don’t share it or forward the link.