Secret Shopper

You know your business really f*cking well.

That might be exactly why you can’t fully see what your people might be seeing anymore.

You know what you meant when you wrote the sales page.
You know why you positioned the offer that way.
You know what your content is meant to communicate.
You know why you don’t have ‘alignment calls’ or applications (or why you do).

Your people don't have any of that context.
They only have what they see, hear, assume, feel, expect, and experience.

Secret Shopper is where I bring my outside perspective and show you what you might be too close to see.

Maybe something isn't translating.

People pay attention to your content, but fewer of the right people buy than you’d like.

You keep finding yourself explaining the offer from another angle because you have this nagging feeling people still aren't fully getting it.

Someone describes what you do, and technically they're right. But there's a part of you thinking…“Yes. I do, do that. But it's also so much more than that.”

You can name people in your audience who seem perfect for the offer. They watch your stories. They tell you they love what you do. And still don't buy.

Or maybe people are buying. But you're noticing something else.

Clients finish, tell you they loved working with you…and disappear.

Referrals happen, but mostly by accident.

Renewal feels like you’re selling to them all over again.

Or maybe the experience just gets a little generic once they become a client.

Your brand feels incredibly thoughtful, one of a kind, and YOU before someone buys. Then they hit checkout, and suddenly it’s a welcome email, a bouquet of flowers, a “so excited to have you here” message.

Thoughtful? Yes. 

But still not as personal, memorable, or you as you want the experience to feel.

Or maybe nothing is dramatically wrong.

You've just decided THIS is the time. You’re sick of your own bullshit and you're ready to put more time, money, visibility, or energy behind something and you want another perspective on it before you do.

That's Secret Shopper.

You may have built your brand in pieces.

Content strategy to get clients. Visibility strategy to get more brand recognition with the right audiences. Experiment with your positioning, offer structure, and even the way you edit your media. 

But your people experience one business.

• Your content shapes what they expect from your brand
  (+ if they can trust you)

• Your positioning shapes what they think you do
  (+ what they’re buying into)

• Your sales page shapes whether they can see themselves in the offer
  (+ whether they actually want what you're selling)

• The way someone buys shapes the beginning of the relationship.

• What happens after they pay shapes whether they stay, come back, refer someone, or quietly disappear.

One perfectly reasonable decision in one part of the business can create a completely different result three steps later.

I look across those connections.

To see if it actually matches what you say you’re building, how you want people to feel, what you value, who your work is for, and what kind of experience you want to create.

I want to understand why you built it this way before I start having opinions about it.

Why this offer is structured like this.
Why you talk about it this way.
Why you sell it this way.
Why this part matters to you.

Then I can look at the whole thing and tell you where I see the disconnects, the mixed signals, the weird ripple effects, or the places where one decision might be creating something you didn’t intend three steps later.

Because I know you’ve probably already Frankenstein-monstered enough strategies together over the years. I’m not interested in adding another one to the pile.

I’m here to look at your version and show you what I see.

What I look at

We start with a conversation.

I want to know what you're building, what matters to you, who you actually want in your world, what you want to be known for, and what you're already noticing or questioning.

Then I go shopping.

Depending on your business, I'll look across things like:

• your online brand presence + content

• messaging + positioning

• one signature offer

• the sales page / way you're selling it

• what happens when someone buys

• relevant pieces of your customer/client experience

I'm looking for the disconnects, mixed signals, missed opportunities, weird little ripple effects, and things you may have looked at 700 times and stopped being able to see.

This is not a comprehensive audit of every corner of your business.

If your business has 14 offers, 5 funnels and 8 years of customer data, I love that for you…but I am not auditing the Library of Congress.

And I'm not giving you 76 things to fix because apparently you didn't have enough tabs open in your brain already.

I'm showing you:

Here's what I'm seeing.
Here's what I think matters.
Here's where I'd pay attention.
Here's what could wait.
Here's what I think you can leave the hell alone.

Then you decide what you want to do with it.

What happens after you buy

1. You'll fill out a short form.
Just enough context + links for me to know what we're working with before we talk.

2. We have a private conversation.
This is where I get the context I can't get from stalking your website and Instagram/TikTok.

I ask questions. You tell me what you're building, what you're noticing, what you want, what's been happening, and anything else I need to understand before I start looking.

3. I Secret Shop your business.
I look at the relevant pieces with everything you told me in mind: what you're trying to create, what matters to you, and what you actually want this business to feel like. 

4. You get my findings in a private recording.
Up to 45 minutes of what I see, what I think is connected, what may be getting lost, and what I think deserves your attention.

Secret Shopper is probably for you if…

You're an experienced coach, consultant, strategist, expert or service provider.

You've had clients. You've sold things.

You've made enough decisions about your content, offers, messaging, sales, business, investments, and client experience that there’s actually something for us to look at.

[And I'm willing to bet if you're this far down the page, you know quite a f*cking lot already.]

You're not looking for someone to teach you what positioning means or give you another framework to follow.

You want another intelligent brain looking at your business and saying…
“Okay. Here's what I'm noticing that I don't think you can see from where you're standing.”

And you're still the person making the final decisions.

This probably isn't for you if…

You want me to tell you exactly what to do to get it right.

You want implementation, copywriting, systems setup, or a complete brand rebuild.

You're still creating the first version of your offer, brand and customer journey and need more foundational support.

That’s not what Secret Shopper is for.

Why $888 for another perspective?

Because I'm not selling you minutes of Loom.

And you're probably not short on information.

You could buy another course.

You could ask AI.

You could pop in Telegram or your DMs to your smart cookie business bestie.

You could stare at the sales page for another three weeks until every sentence starts making you hallucinate seeing unicorns.

You could absolutely keep figuring it out yourself.

Secret Shopper is for the moment when you know you could keep figuring it out yourself…but you're ready for someone else to see the thing you keep missing.

Sometimes one thing you couldn't see changes what you spend the next six months doing.

That's the value.

You bring me your brand. I'll show you what you can't see yet.

If you want another set of eyes on what you've built, what's happening across it, and what you may be too close to see