
Five lessons from pitches I’ve won, with practical worksheets to help you apply them to your next live event brief.
Trust me. Or you’ve already lost.
Give them a reason to believe you before you sell the idea.
Forget the event audience.
First, understand the people you are pitching to.
I’d rather you hate my idea.
Think bigger. Be the idea they cannot forget.
Your small conference needs Taylor Swift.
Find better thinking beyond your own brief.
Your slides don’t need you, and you don’t need your slides.
Make them feel the event before it exists.
Guided worksheets to turn each lesson into decisions for your own pitch.
An AI prompt for your RFP to work through the workbook with your favourite AI tool.
A pitch canvas, rehearsal checklist and debrief to bring your thinking together, prepare and learn.
Work through it yourself with a notebook or printed worksheets. Or upload the PDF and your RFP to your favourite AI tool, using the prompt inside.
27 pages. One payment of $17.
Your complete PDF workbook is delivered after purchase.
Need help accessing your workbook? Email hello@CajeAfonso.com with the email address you used at checkout.