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Caje Afonso

Design better experiences. Win pitches, awards and audiences.

Pitch to Win

Pitch to Win

$1

Five lessons from pitches I’ve won, with practical worksheets to help you apply them to your next live event brief.

The five lessons

  • Trust me. Or you’ve already lost.
    Give them a reason to believe you before you sell the idea.

  • Forget the event audience.
    First, understand the people you are pitching to.

  • I’d rather you hate my idea.
    Think bigger. Be the idea they cannot forget.

  • Your small conference needs Taylor Swift.
    Find better thinking beyond your own brief.

  • Your slides don’t need you, and you don’t need your slides.
    Make them feel the event before it exists.

Tools to put it into practice

  • Guided worksheets to turn each lesson into decisions for your own pitch.

  • An AI prompt for your RFP to work through the workbook with your favourite AI tool.

  • A pitch canvas, rehearsal checklist and debrief to bring your thinking together, prepare and learn.

Bring your next brief

Work through it yourself with a notebook or printed worksheets. Or upload the PDF and your RFP to your favourite AI tool, using the prompt inside.

27 pages. One payment of $17.
Your complete PDF workbook is delivered after purchase.

Need help accessing your workbook? Email hello@CajeAfonso.com with the email address you used at checkout.

Bring it to your next pitch.

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