
The done-in-a-day workshop for the photographer and creative ready to write an on-brand About Page (without sounding fake and cringey) so they can finally connect with their dreamy clients and book projects that light them up.
Yikes. 🫠
You're pretty sure it's underselling you, especially your About Page.
I mean, your clients cry happy tears over your work, but you have no idea how to say that without sounding like the cringiest person ever.
Here's what's probably happening:
You've tried writing your About Page five different times (and deleted every draft)
So you default to listing your favorite coffee order, your Myers-Briggs type, and some vague thing like "I love your love" (guilty!)
You get inquiries, sure...but they're not for the kind of projects and people that light you up.
It's not that you're bad at writing. You're just too close to your own genius to describe it clearly. (Been there!)
And without clarity, your website isn't helping filter in your dreamboat clients.
And it's not just "done"...it explains what makes working with you so dang special without trying too hard, oversharing, or listing random facts.
It connects with the right people so you start getting laser-focused inquiries, not just price shoppers or randos asking for things you don't actually offer.
These clients:
✅ value your work,
✅ trust your process,
✅ and give you projects that feel like a warm buttery croissant for your soul. 🥐
It's an easy YES for both of you because...
your About Page clears the noise and articulates what's most true about your creative identity while showing why you're the best fit for their needs.
When you have a message-sorting system, you can:
Turn your scattered thoughts into strategic, client-connecting copy
Pull out what sets you apart in your industry
Skip the fluff and focus only on what's important to your clients
Finally say what you mean (spit it out, already!)
This is the difference between a surface-level paragraph about lattes and golden retrievers and an About Page that makes clients feel like they've finally found the right person.
I'm like the Marie Kondo for your copy. (But you can call me Cassie)
I'm a high school English teacher turned wedding photographer turned website copywriter.
I spent years helping my students write college application essays that sold themselves to their dream schools. Now, I help photographers and creatives like you turn all those cluttered thoughts into a streamlined message that articulates your special sauce so you can book more of the clients you love.
Because you deserve to have a business that brings joy to your life.

And look - if I can get a 16 year old boy to express himself in 500 words then...
You'll use my exact method to finally say what makes you special (in a way that goes deeper than "I like coffee...do you like coffee? Great! Now give me all your 💰💰💰")
Inside Booked Out Bio™, you'll:
✅ Use my 4 step Tidy-Writey System™ to discover what is actually important to your clients and create clean copy that speaks right to them
✅ Discover the two sections you absolutely need for a bio that does the selling for you
✅ Learn my sneaky research trick to get inside your clients' minds (even if you don't have testimonials yet!)
✅ Publish an About Page that basically writes itself and makes your dreamboat clients say "OMG she's the one!"... by the end of the day!
What you'll get:
About 60 minutes of pre-recorded instruction, examples, and About Page critiques so it's super digestible and QUICK.
A fillable writing workbook that walks you through each step of the Tidy-Writey System™
A list of "I'm Stuck" Sentence Starters so you'll never start with a blank page
Action prompts so you actually hit PUBLISH by the end of the day
You could use the exact framework I use with all my 1:1 copywriting clients and become a capable, DIY queen (with a finished About Page!).
No busywork here! Just a system to get you the clarity you need!
...and results like these! ⬇️
