
I see you hopping off those consultations and thinking
"That went so well!"
I mean, you laughed. You vibed!✨
And then...
They ask more questions.
They negotiate your pricing.
And then they finally send the dreaded "we decided to go in a different direction" email.
(Or worse... they just... disappear... never to be heard from again 👻).
Couples are overwhelmed.
There's too many options. Too many decisions. Social media is warping their perception of what their wedding should be like.
(They've legit told me that they "can't tell all these light and airy photographers apart" 🫣 So of course they're gonna price shop if you're all the same)
Couples have heard too many horror stories.
Worked with too many photographers who didn't deliver.
Are just overall getting stressed the f OUT planning their wedding in this digital age.
I mean... just look at what they're talking about over on Reddit! 👀

So when they're getting on that call with you, they're not just like "hey do I like her and her photos?"
Does she get me?
Can I trust her?
Will she deliver?
Will I have to micromanage her on the day of?
You may have heard you just gotta be CLEAR and CONFIDENT on your calls
And yes, as a copywriter for photographers, I'll die on the hill of being clear in everything you write and say.
But it's not necessarily what SELLS your stuff for you.
(Cuz ya know what else is clear? Washing instructions on your sweater.
And ya know what else is confident? A douchey frat boy.
Neither of which particularly inspires a "hell yes!"...)
What couples are actually hiring on is this:
So let's not waste those consultation calls by just using them as a vibe check or spending the whole time talking about yourself and telling them how you want it the most (That's icky pick-me vibes anyway!)
Make your clients feel guided. Taken care of.
Like you understand them and have exactly what they want.

It's the exact consultation flow and follow-up emails I used for years in my own wedding photography business to book 88% of my calls.
(RECEIPTS, BABY ⬇️)

Even though I will forever be a sweaty mess when I hop on Zoom with strangers, I learned how to:
Guide the conversation
Listen to what they care about
Lead them to a clear decision
And that got us to other big milestones like hitting $100k years, $10k bookings, allowing my husband to quit his teaching job to be a full time photographer too.
But most of all, we gained our clients' trust, even before we took a single photo of them! ⬇️

Our wedding photography consultations are built on very specific behaviors like:
Value-Matching
You won't just be explaining your packages but listening the entire time to what THEY value (not focusing on what YOU value!).
Then and only then do you connect what you have to what they want.
Being One Step Ahead
So you're not just reacting to what they say in real time, but you're leading them the entire way through the call... towards booking!
Guiding from your Expertise
We're not gonna leave them with an "ok lemme know if you wanna book....or don't...that's fine too....ok love you bye"
You'll be the expert who's got her 'ish together and makes booking and working with you EASY.
The exact consultation call flow and script (what to say, when, and why)
The questions that reveal what your clients actually care about
How to recommend packages like the expert you are
A breakdown of the Trust-Building Behaviors that will run underneath everything you say
The follow up emails that lead them to the signed contract
70 minutes of video walkthrough so you can hear what all the trust-building nuance sounds like (but like, put me on 2x speed I don't care)
Rambling and word-vomiting
Letting the clients run the calls
Ending every call with "ok lemme knowwwww...."
Hiding how dang perfect you are for them
Ya know...without flat out saying "You can trust me, bro!" Cuz that'd be like a used car salesman being like "But I'm not sleazy..."