Not Just Another Photographer™

174 ways to set yourself apart from every other photographer without using words that make you wanna scream

(RIP timeless... authentic... natural)

I used to call myself a “visual storyteller” and hope my photos did the selling.

When I stopped hiding behind vague cliches and figured out how to describe what actually made me different, 

I started booking clients who said they knew they wanted to hire me before they were even engaged 🤯

If you’re like most photographers I know,

📸 You’re super talented.

📸 You care a ton.

📸 You make your clients feel comfortable.

📸 They love you so much and you create absolute magic for them. 

But when it’s time to describe all of this to new clients….

you land on things like “I capture the quiet in-between moments” and

“I create timeless images”.

Unfortunately, this makes your brand sound like... most photographers 🫠.

Your photos might be incredible

But when a potential client compares you to a photographer with a similar style

And you’re both using words like “timeless” and “authentic” to describe yourselves

What’s stopping them from just choosing the cheaper option?

They can't tell the difference between you, so why not just save some money?

👻 That’s why inquiries ghost when you send over your pricing. 

🗣️ That’s why they haggle and negotiate even after you feel like you hit it off on the consultation.

That's why talented photographers end up competing on price instead of standing out and being chosen. 

It seems counterintuitive to say, but differentiation doesn’t live only in your photos. 

When you can clearly articulate:

📣 The perspective only you have

📣 The energy you bring into a room

📣 The standards you refuse to compromise on

📣 The kinds of people you are a perfect match for

You position yourself clearly and become the photographer that your dream clients are excited to book. 

Imagine someone finds you on Instagram.

Instead of thinking “pretty…” and scrolling on,

they binge all your posts and like every one. 

They reach out even if they’re not engaged yet

They can feel the difference with you and are totally bought in…even if they can’t articulate it themselves.

(Love that for you.)

Unfortunately, I’ve seen insanely talented photographers accidentally repel the exact people they want to work with because they weren’t clear about what they offer.

Most branding advice tells you to “find your voice” or “dig into your whyyyyy”

This sounds inspiring until you’re staring at a blank page going “uhhhh…what’s a voice?”

or “How many layers of my why is deep enough?!”

If that one angle doesn’t feel like you, you’re still left not knowing how to make yourself stand out from other photographers and secretly wondering if nothing about you is special.

(Spoiler: that's false! You are unique and awesome and this guide is gonna uncover all those things!) 

This is why I created Not Just Another Photographer™. 

Because there is a full spectrum that makes you and your business unique and PERFECT for your people 🙌.

I’m giving you 174 prompts across 10 positioning categories so you can see the full scope of what makes you un-copyable. 

...and finally have somewhere to consolidate it all in one place too!

It’s what I call the Positioning Pantry™ and it works like this:

✅ You answer whichever questions you like

✅ Mix and match the ingredients to create your own special sauce.

✅ And put it out into the world.

You can pull from the pantry anytime you need to convey all your values and vibes and what makes you different!

Hey, real quick:

I’m Cassie! People have paid me to take pictures since 2012.

Those first iterations of my photography website were definitely in “visual storyteller” territory. 

But when I stopped trying to sound deep, identified my unfair advantage, and listened to what my clients actually cared about,

I got so booked out that I HAD to quit my teaching job.

My portfolio was always years behind, but I focused my marketing on creating a world my clients already felt at home in...with words!

Now I help photographers put their vibe into words so they attract their own dream clients.

This guide is a super easy way to get started.

Inside Not Just Another Photographer™ you'll uncover:

✨ The exact questions that pull your unfair advantage out of hiding (there’s 174 of them!)

✨ How to use the Positioning Pantry™ to build your own secret sauce instead of shrinking yourself to vague adjectives

✨ What three elements make selling your photography services easy peasy

✨The one thing most photographers will skip, but makes the biggest impact in speaking to your dream clients

What you get:

📝 A fillable Google doc with 174 pointed questions

You’ll uncover what makes you un-copyable beyond just your style and how you make people feel (you’re only gonna answer the questions you want to, btw, don’t worry!)

📣 10 “Put it Out There” prompts 

So your answers don’t live in a Google Doc forever.

You’ll know how to turn your insights into instagram posts and words on your website. 

🎥 2 short video lessons (10 minutes total) 

Explaining the power of positioning and the one step most photographers will skip after journaling about their brand. 

The questions inside this guide are the same ones I use with my 1:1 website copy clients.

Before I write a single word for them, they answer some of these same questions so I can see their brand clearly from their perspective

Here’s what one photographer had to say about these questions:

If you know you’re different from every other photographer but don’t know how to convey all your values and vibes…this is for you.

By the end, you’ll be thinking (and speaking!) about your brand in a way you never have before!