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Cassie Torres | Copywriter for photographers

📸Put your vibe into words and sound like someone people wanna work with

Website X Out Test™

Website X Out Test™

$147

Watch what happens when someone lands on your photography website for the first time.

Let's find out why clients are X-ing out of your website before they inquire.

Cuz here's what happens to all of us...

Your website isn’t confusing to YOU. 🤔

When you write something like “I’m a visual storyteller for the wildly in love” it makes perfect sense to YOU.

But when a stranger on the internet lands on your site, they see something like that and are like “wait…what do they do?”

and then they get confused

or they lose interest

and then they leave.

YOU know what you mean. It sounds good to you.

But you’re too close to your business (we all are!).

You can’t read the label on your own jar, ya know?

So Im gonna read the label for you.

Read it TO you, actually.

I’ve been inside the photography industry since 2013,

watching how clients behave. Studying what makes them feel connected to photographers and what confuses them and turns them off.

Now you'll finally get to see what they see.

You'll understand why the words that make perfect sense to you are making your clients click away.

Where vague ideas like “I capture authentic moments” are making your client's eyes glaze over before they even get to your contact page.

The little sneaky things that make your clients work harder than they have to in order to inquire with you.

In 10 minutes, you'll see patterns you've been blind to for months (years?!).

And once I show them to you, you won’t be able to unsee them either!

This is the part where you realize your work is incredible and your client experience is TOP NOTCH,

but your website and words aren't doing it justice.

And that mismatch turns into moments like the time

I literally watched a bride ❌ out of a photographer’s website.

She LOVED the photographer's work, btw.

But she got confused and overwhelmed and didn't know what to do on her website in order to inquire.

I never want a tragedy like this to happen to you, so let's catch it before it happens (and point it out if it's been happening!)

Here's how the Website X-Out Test™ works:

  1. I'm gonna pull up your website for the first time

  2. hit record on Loom and

  3. walk through your website as if I’m a client

🎬 It’s gonna be a live test run of what actually happens when someone lands on your website.

I’m gonna click and scroll and think out loud all the things I’m noticing.

Stuff like:

  • Do I understand what you do...immediately?!

  • Do I feel anything?

  • Do I trust you?

  • Where do my eyes start to glaze over?

  • Where do you sound like every other photographer?

  • Where am I tempted to X out?

Cuz that’s what your clients are doing.

They aren’t necessarily looking for the most poetic and dEeP words.

🧠Their brain isn't gonna let them spend any extra energy trying to interpret what you mean.

They land on your site trying to figure out if you're the photographer for them.

What you get:

  • 10 minute Loom video, watching me experience your website in real time

  • Delivered within 5 business days (Monday - Friday)

  • Rewatch as many times as you want!

This is for you if:

  • Your photography website is FINE but you’ve never felt proud to send it out

  • You know something feels a little off but you can’t quite put your finger on it

  • You've rebranded a bunch of times and your website feels like a patchwork quilt of all your former selves

  • People are landing on your site but not reaching out

  • Or the inquiries you are getting are complete mismatches (like, what makes you think I’m a good fit for you???)

  • You know your client experience is better than the words you come up with to try to explain it.

🙅‍♀️ I’m DUNZO watching photographers give these incredible experiences to their clients and then STRUGGLE to explain what makes them different and worth every penny on their website.

You've been too close to your stuff for too long. Let me be some fresh eyes for you. 👀

P.S. These are COMPLETELY PRIVATE, not to fear! If you've seen my public 1 minute X-Out tests on Instagram, don't sweat it. These full videos are for your eyes only!

P.P.S. There are no calls to attend. The date you are picking is your "due date" (aka I'll deliver your X Out Test by that date)