ICONIC | VIP: ALL INCLUSIVE UPGRADE
$20,000
ICONIC by Charla X Loftiss
High-Fashion Editorial Branding Shoots
ICONIC Two-Day Production Experience
This is not a photo shoot.
This is a full translation of your brand into something people can feel.
You’ve already built something real. The revenue is there. The results are there.
But your image hasn’t caught up to the level you’re operating at.
Something’s out of sync. You can feel it.
This two-day, on-location editorial experience is designed to close that gap—visually, strategically, and energetically—so your brand reflects the level you’ve already reached.
The Investment
Total Experience Investment: $50,000
Included in this experience is a $10,000 credit toward ongoing Agency services, allowing you to extend the momentum beyond the shoot into continued brand execution and support.
Payment Structure
$20,000 due now — secures your production dates and confirms your booking
$20,000 due April 6 — final balance prior to production
What This Experience Includes
Day One (Tuesday — Heather-Focused Production):
Brand photography
Styled looks across multiple concepts
YouTube episode footage
Talk-to-camera ad content
Sit-down Founder’s Story (two-camera cinematic setup)
Day Two (Wednesday — Team & Property Production):
Staff headshots for full lodge team
30 photos of Heather and 3 of each staff member
Social vertical content for individual staff members (11-17 Vertical videos)
Property B-roll footage
Group team photo
Deliverables Included
Eleven (11) total styled editorial looks across both days
Eight (8) YouTube episodes captured (7–10 minutes each)
One (1) additional styled look for lodge staff — waist-up framing.
Team headshots
Talk-to-camera ads (Between 15 and 30 seconds. 3 total)
Sit-down Founder’s Story (cinematic setup) (2 minutes in length)
Property B-roll footage (multi-use)
Deliverables
11 styled editorial looks
8 YouTube episodes (7–10 minutes each)
3 short-form ad videos (15–30 seconds)
Cinematic Founder’s Story (2-minute feature)
Team headshots + individual images
11–17 vertical social videos
Property B-roll footage
Group team photo
Plus all raw footage from production for continued use and expansion.
The Experience
This is a coordinated production.
Every detail—strategy, styling, messaging, and execution—is handled as one system so your brand is clear, elevated, and instantly understood.
Because people can’t hire what they can’t understand.
Logistics
Location: The Mountain Top Lodge (on-site)
Duration: Two full production days
Delivery Timeline: Within 4 weeks post-shoot
Team: Full ICONIC production team
Client provides lodging accommodations for the production team as outlined in agreement.
Who This Is For
You’ve already proven the business.
Now it’s time for your brand to carry the same weight.
Secure Your Experience
This payment confirms your booking and reserves your place in the ICONIC production calendar.