
SOCIAL MEDIA STRATEGY SESSION
Stop guessing. Start growing with a strategy built around how people actually pay attention.
For more than 25 years, I've been obsessed with one question:
What makes people pay attention?
I first learned it on stage as a professional entertainer, where I had seconds to capture a room and keep it.
Then I took those same principles into music, helping create a global viral campaign alongside international superstar recording artist Pitbull that reached hundreds of millions of people.
But what fascinated me wasn't the fame. It was the psychology.
Why did one message spread while another disappeared?
Over the years, I realized those same principles didn't just apply to entertainment. They applied to business.
So I began helping entrepreneurs, personal brands, and businesses communicate in a way that earns attention, builds trust, and drives revenue.
Today, the strategies I've developed have contributed to campaigns generating more than one billion views across social media.
But views were never the goal.
Growth is.
REAL ATTENTION. REAL BUSINESS RESULTS.
I recently helped one of my clients, Prada Jones, grow from fewer than 5,000 followers to more than 350,000.
More importantly, that audience helped generate millions of dollars in revenue through stronger positioning, more strategic content, and consistent marketing.
More recently, I helped guide the social media strategy behind a new restaurant launch called Asbury Social, which became one of New Jersey's most talked-about places to dine.
Before the doors even officially opened:
Thousands of people joined the reservation list
Reservations filled quickly
Local media took notice
Lines formed outside the restaurant
That's the power of intentional content, storytelling, and marketing.
THIS ISN'T JUST ANOTHER STRATEGY CALL.
It's not about posting more often.
It's not about chasing the algorithm.
It's about understanding why people pay attention, how to earn their trust, and how to turn that attention into real business growth.
During our private strategy session, we'll identify what's actually holding your business back, clarify your positioning, build a content direction that's specific to your business, and create a practical roadmap you can start using immediately.
HERE'S WHAT YOU GET
Pre-Session Business & Social Media Review
I'll review your business, your questionnaire responses, and your social media presence before we meet so we can get straight to work.
Up to 90-Minute Private Strategy Session With Me
We'll dig into your business, positioning, messaging, content, opportunities, and what's actually preventing you from getting the results you want.
Personalized Positioning & Messaging Guidance
We'll clarify how you should communicate who you are, what you do, who you serve, and why people should care.
Content Pillars & Specific Content Ideas
We'll identify the types of content you should focus on and develop ideas specifically for your business and audience.
Guidance on Turning Attention Into Customers
We'll look beyond likes and followers and discuss how your content can build trust, support your offers, and ultimately help grow your business.
Your Personalized PORTER Playbook
After our session, you'll receive a written recap of your strategy, including your key takeaways and focused 30-day priorities—so you know exactly what to work on next.
INVESTMENT: $497
One conversation. One clear strategy. A completely different way of thinking about how your business grows.
If you're ready to build a brand that earns attention, builds trust, and actually grows your business, book your Social Media Strategy Session.
BOOK YOUR STRATEGY SESSION