PART 1 — TERMS AND CONDITIONS
PART 1 — TERMS AND CONDITIONS
ContentSpecialist | PERSONA Plus | Dr Claudia De Luca
Effective date: 10 October 2026
Last updated: 10 October 2026
1. Introduction and acceptance
Welcome to ContentSpecialist, PERSONA Plus and Dr Claudia De Luca, operated by Claudia De Luca, an Australian sole trader (collectively referred to as "the Business", "we", "us" or "our").
These Terms and Conditions ("Terms") govern access to and use of our websites, Stan Store storefront, digital products, educational resources, books, online courses, workshops, webinars, coaching, mentoring, consulting services and related offerings.
By purchasing a product, registering for a service, downloading a resource or otherwise using our services, you agree to the Terms applicable to that activity, subject to applicable consumer protection laws.
Where acceptance is required at checkout or registration, you will be asked to confirm your agreement through an appropriate acknowledgement mechanism.
Our Privacy Policy explains how we collect, use, store, disclose and protect personal information and should be read alongside these Terms.
Nothing in these Terms excludes, restricts or modifies rights or protections that cannot lawfully be excluded under applicable consumer protection legislation.
2. Business identity and contact information
The products and services covered by these Terms and Conditions are provided by Claudia De Luca, an Australian sole trader operating under the registered business names ContentSpecialist and PERSONA Plus, and the professional brand Dr Claudia De Luca.
Legal business owner: Claudia De Luca
Business structure: Sole trader
Registered business names: ContentSpecialist and PERSONA Plus
Professional brand: Dr Claudia De Luca
Australian Business Number (ABN): 87 223 840 918
Business address: 9 Studio Drive, Eastgardens, NSW 2036, Australia
Website: https://www.contentspecialist.co
Email: info@contentspecialist.com.au
For the purposes of these Terms and Conditions, references to "the Business", "we", "us" or "our" refer to Claudia De Luca, trading as ContentSpecialist and PERSONA Plus, including activities conducted under the professional brand Dr Claudia De Luca.
All products and services offered under these brands are operated by the same sole trader unless expressly stated otherwise.
3. Scope of products and services
Our offerings may include:
Free ebooks, guides, templates, checklists and downloadable educational resources.
Paid ebooks, digital publications and downloadable products.
Online courses, recorded lessons, educational programmes and learning materials.
Live workshops, webinars, masterclasses and group learning sessions.
Individual coaching, mentoring and professional development sessions.
Career development, personal branding, leadership and growth-related services.
Business consulting, marketing consulting and educational consulting.
Books and other physical products, where offered.
Memberships, subscriptions or recurring services, where expressly offered.
Other educational, professional or digital products introduced from time to time.
Specific product descriptions, inclusions, pricing, access arrangements and conditions will be presented on the relevant product page, booking confirmation or written service agreement.
Where a product-specific agreement conflicts with these Terms, the more specific agreement will govern the relevant service, except where mandatory consumer law requires otherwise.
4. Eligibility and permitted use
Our products and services are primarily intended for adults and individuals seeking educational, career, business or personal development resources.
By making a purchase or registering for a service, you confirm that you have the legal capacity to enter into the relevant agreement.
Individuals below the age of legal majority in their jurisdiction must obtain any parental or guardian authorisation required by applicable law.
You agree to provide accurate information where reasonably necessary for purchases, registrations, communications and service delivery.
You must not use our products, websites or services for unlawful, fraudulent, abusive or otherwise prohibited activities.
We reserve the right to decline or discontinue service where reasonably necessary to prevent fraud, unlawful conduct, security risks or serious breaches of these Terms, subject to applicable consumer rights.
5. Free ebooks and complimentary resources
We may provide free ebooks, guides, templates, educational materials or other digital resources through Stan Store or other authorised platforms.
To access a free resource, you may be asked to provide information such as your name and email address.
This information may be used to deliver the requested resource, provide necessary service-related communications and administer the transaction or registration.
Downloading a free resource does not automatically constitute consent to receive promotional emails.
Where required, consent to marketing communications will be requested separately through an optional, unchecked checkbox or another legally valid consent mechanism.
You may decline optional marketing consent without losing access to a free resource advertised as available without a marketing subscription.
Unless otherwise stated, free resources are provided for individual, non-commercial educational use.
You may not resell, redistribute, reproduce or commercially exploit these resources without our prior written permission, except as permitted by applicable law.
6. Email marketing and promotional communications
We may offer customers and visitors the opportunity to subscribe to newsletters, educational updates and promotional communications.
These communications may include information about:
Career development and personal growth.
Books, ebooks and digital publications.
Online courses and educational programmes.
Workshops, webinars and masterclasses.
Coaching, consulting and professional services.
New products, launches and special offers.
Educational articles, resources and business updates.
Marketing communications may be sent under ContentSpecialist, PERSONA Plus or Dr Claudia De Luca, provided this is clearly disclosed when consent is requested.
6.1 Optional consent
Where consent is required, marketing subscription will be voluntary and separate from acceptance of these Terms.
Marketing checkboxes will not be pre-selected.
We will not treat mandatory acceptance of these Terms as automatic permission to send promotional emails.
6.2 Unsubscribing
You may unsubscribe from promotional emails at any time using the unsubscribe mechanism included in the relevant communication or by contacting:
info@contentspecialist.com.au
We will process unsubscribe requests in accordance with applicable legal requirements.
Unsubscribing from marketing communications does not necessarily prevent essential transactional messages relating to purchases, account access, product delivery or requested services.
6.3 International marketing requirements
We aim to comply with applicable electronic marketing requirements, including, where relevant:
Australia's Spam Act 2003.
The EU General Data Protection Regulation (GDPR) and applicable electronic communications rules.
The UK GDPR and Privacy and Electronic Communications Regulations (PECR).
The United States CAN-SPAM Act.
Canada's Anti-Spam Legislation (CASL).
Other applicable national or regional marketing laws.
The legal basis for sending a particular communication will depend on the recipient's jurisdiction and the circumstances in which their information was collected.
Further information is available in our Privacy Policy.
7. Product information and availability
We aim to describe our products and services accurately, including their principal features, intended purposes, prices and delivery arrangements.
Product descriptions, images, previews and promotional materials are intended to help customers make informed purchasing decisions.
We may update, improve or discontinue products and services from time to time.
For products already purchased, any material change affecting contracted features, access or delivery will be handled in accordance with the relevant agreement and applicable consumer law.
We do not guarantee that every product or service will remain available indefinitely unless a specific availability period or continuing access commitment has been expressly provided.
8. Prices, currencies and taxes
Prices will be displayed on the relevant product page or communicated in a written quotation or agreement before purchase.
Prices may be presented in Australian dollars or another currency, depending on the product, platform settings or customer's location.
The applicable currency and final payable amount will be shown during checkout.
Taxes, including GST, VAT, sales taxes or other applicable charges, will be disclosed or calculated as required by law.
For international purchases, additional currency conversion charges or financial institution fees may apply.
We are not responsible for fees independently imposed by a customer's bank or payment provider, except where applicable law provides otherwise.
We may change prices prospectively. Price changes will not retrospectively alter completed purchases or existing contractual commitments unless expressly agreed and legally permitted.
9. Orders and payment processing
Purchases may be processed through Stan Store and its supported third-party payment service providers.
Customers agree to provide accurate payment and billing information and to use payment methods they are authorised to use.
An order confirmation or payment receipt may be issued electronically.
Where an order cannot be fulfilled because of an error, technical problem, suspected fraud or product unavailability, we will take appropriate steps to resolve the issue, which may include providing a refund.
We reserve the right to refuse or cancel transactions where reasonably necessary and legally permitted.
Payment information may be handled directly by third-party payment providers under their applicable terms and privacy policies.
We do not ordinarily collect or store customers' complete payment card information ourselves.
10. Digital product delivery and access
Digital products may be delivered through:
Electronic download links.
Email delivery.
Stan Store.
Online learning or content-access platforms.
Other delivery methods specified at purchase.
Delivery arrangements will be described on the relevant product page or in the purchase confirmation.
Customers are responsible for providing a valid email address and maintaining reasonably suitable equipment, software and internet access where these requirements have been clearly disclosed.
If a purchased digital product is not delivered or cannot be accessed as described, customers should contact us so that we can investigate and provide an appropriate remedy.
Any stated access period will apply, subject to mandatory consumer rights.
Where lifetime access is expressly advertised, the meaning, scope and limitations of that commitment must be clearly specified in the relevant product description.
11. Intellectual property and licensing
Unless otherwise indicated, the content of our products, websites, publications and services is owned by us or used under an appropriate licence.
Protected materials may include:
Ebooks and books.
Course materials and presentations.
Videos, recordings and audio content.
Worksheets, templates and educational resources.
Frameworks, methodologies and original written content.
Brand names, logos, graphics and designs.
Website content and digital publications.
All applicable intellectual property rights are reserved.
11.1 Personal-use licence
Unless a different licence is expressly provided, purchasing or downloading a digital product grants you a limited, non-exclusive, non-transferable licence to access and use the product for your own personal or internal professional learning purposes.
Ownership of intellectual property is not transferred to the customer.
11.2 Prohibited activities
Without our prior written authorisation, you must not:
Resell or commercially distribute our digital products.
Upload purchased materials to public file-sharing websites.
Share individual-access course credentials with unauthorised users.
Reproduce substantial portions of our materials for commercial exploitation.
Remove copyright notices or misrepresent authorship.
Present our proprietary materials as your own original work.
These restrictions do not prevent uses permitted by applicable copyright exceptions, statutory rights or a separate written licence.
11.3 Business and institutional licences
Organisations wishing to distribute materials to employees, students, clients or other third parties may need an institutional or commercial licence.
Please contact us to discuss the appropriate permission or licensing arrangement.
12. Online courses, workshops and educational programmes
Our courses, workshops, webinars and masterclasses are designed to provide educational and professional development opportunities.
Product descriptions will specify relevant features, which may include:
Learning objectives and subject matter.
Delivery format.
Session dates or access periods.
Recorded or live participation.
Materials included.
Assessment or participation requirements, where applicable.
Any certificates or statements of participation offered.
Unless expressly stated otherwise, participation does not result in an accredited academic qualification, professional registration or government-recognised certification.
Any professional development certificate or completion document will be described accurately.
We may make reasonable changes to facilitators, schedules, delivery arrangements or learning activities where necessary.
Where a material change substantially affects the service purchased, customers will be offered an appropriate remedy consistent with applicable law.
13. Coaching, mentoring and consulting services
We may offer individual or group coaching, mentoring, professional development and consulting services.
The scope of these services will be described in the relevant booking information, proposal or written agreement.
These services may involve career planning, leadership development, personal branding, business strategy, marketing, educational consulting or other professional topics.
13.1 Nature of services
Our services are educational, advisory and developmental in nature.
They do not constitute medical treatment, psychological therapy, psychiatric treatment, legal advice, regulated financial advice or another licensed professional service unless expressly stated and provided by an appropriately qualified and authorised professional.
13.2 Client responsibilities
Clients are responsible for their own decisions, actions and implementation of recommendations.
Clients agree to provide relevant and accurate information and participate respectfully in agreed activities.
13.3 Results and outcomes
We do not guarantee particular employment outcomes, salary increases, promotions, business revenue, personal transformation or other specific results.
Individual outcomes depend on factors including personal circumstances, experience, effort, market conditions and decisions made by third parties.
Any testimonials or examples represent individual experiences and do not constitute guarantees of future outcomes.
13.4 Additional agreements
Specific consulting or coaching engagements may be governed by a separate written agreement covering deliverables, confidentiality, fees, intellectual property, scheduling and cancellation arrangements.
14. Live appointments and professional services
At present, live appointments, individual coaching sessions, mentoring appointments and consulting bookings are not offered for direct purchase through our Stan Store.
If these services become available in the future, their specific booking, cancellation, rescheduling and payment conditions will be communicated before purchase.
Any such conditions will be subject to applicable consumer protection laws.
15. Refunds, cancellations and consumer rights
15.1 General refund policy
All purchases of digital products, including ebooks, downloadable guides, templates, digital publications, recorded educational materials and online courses, are generally considered final once the digital content has been supplied or access has been provided.
We do not offer voluntary refunds or exchanges for change of mind, accidental purchases, failure to read product descriptions or a customer's decision not to use the purchased materials, except where otherwise expressly agreed.
This policy does not exclude, restrict or modify any refund, cancellation, withdrawal or other consumer rights that apply under relevant legislation.
15.2 Australian customers
Australian customers are protected by the Australian Consumer Law, including applicable consumer guarantees.
Where a digital product or service does not meet a statutory consumer guarantee, customers may be entitled to a refund, replacement, repair or other remedy depending on the circumstances.
Nothing in our no-refund policy overrides these rights.
15.3 European Union customers
EU consumers may have statutory withdrawal rights for qualifying distance purchases, including a withdrawal period of 14 days in many circumstances.
For digital content supplied immediately and not on a tangible medium, the statutory withdrawal right may be lost only where the applicable legal requirements are satisfied, including the customer's prior express consent to immediate performance, acknowledgement of the resulting loss of the withdrawal right and any required contractual confirmation.
Where these requirements have not been satisfied, the customer may retain the applicable statutory withdrawal right.
Rights relating to faulty or non-conforming digital content remain unaffected.
15.4 United Kingdom customers
UK customers retain applicable rights under the Consumer Rights Act 2015 and Consumer Contracts Regulations 2013.
For qualifying digital content, cancellation rights may be affected by immediate delivery only where the necessary consent, acknowledgement and confirmation requirements have been met.
Customers retain applicable statutory remedies for faulty or non-conforming digital content.
15.5 United States customers
Purchases are generally final and non-refundable for change of mind, except where a refund or cancellation is required by applicable federal or state law or has been expressly offered.
Any mandatory consumer rights remain unaffected.
15.6 Canadian customers
Purchases are generally final and non-refundable for change of mind, subject to applicable federal and provincial consumer protection laws.
Customers retain any statutory rights relating to online contract cancellation, non-delivery, misrepresentation, defective products or other legally recognised circumstances.
15.7 Customers in other countries
International customers retain any mandatory refund, withdrawal, cancellation or consumer guarantee rights provided by applicable local law.
Our general no-refund policy applies only to the extent permitted by those laws.
15.8 Refund enquiries
Customers who believe they are entitled to a refund or other statutory remedy may contact:
info@contentspecialist.com.au
Please include your name, order number or purchase confirmation, product purchased, purchase date and a description of the issue.
We will assess requests in accordance with applicable consumer protection legislation.15.1 Australian customers
Australian customers may have rights under the Australian Consumer Law, including consumer guarantees that cannot be excluded, restricted or modified.
Where a product or service fails to meet an applicable consumer guarantee, customers may be entitled to a repair, replacement, refund, cancellation, compensation or another statutory remedy, depending on the circumstances.
Nothing in these Terms limits those rights.
15.2 European Union customers
EU consumers may have mandatory rights under applicable national legislation implementing EU consumer protection laws, including rules concerning digital content, digital services, distance contracts and withdrawal rights.
Where a statutory withdrawal period applies, consumers will be provided with the legally required information and procedures.
For digital content supplied immediately, any loss of the statutory withdrawal right will occur only where the relevant legal conditions have been satisfied, including any required prior express consent and acknowledgement.
Where applicable law requires a specific withdrawal form, confirmation or additional checkout mechanism, these will be provided separately.
Mandatory rights concerning defective or non-conforming digital content remain unaffected.
15.3 United Kingdom customers
UK consumers may have rights under the Consumer Rights Act 2015 and the Consumer Contracts Regulations 2013, where applicable.
These may include remedies for faulty digital content or services and statutory cancellation rights for certain distance purchases.
Where immediate digital delivery affects cancellation rights, we will obtain any consent and acknowledgement required by law.
Nothing in these Terms excludes statutory consumer rights that cannot lawfully be excluded.
15.4 United States customers
Refunds and cancellation rights for US customers will be determined by the applicable product terms and relevant federal or state consumer protection laws.
Any advertised refund policy, mandatory disclosure or legally required cancellation right will be honoured.
15.5 Canadian customers
Canadian customers may have rights under applicable federal and provincial consumer protection legislation, including rules governing online contracts, required disclosures, cancellation rights and remedies for non-delivery or misrepresentation.
These mandatory protections remain applicable notwithstanding any general refund limitations in these Terms.
15.6 Other international customers
Customers in other countries retain mandatory rights under applicable local consumer protection laws where those laws govern the transaction.
15.7 Change-of-mind requests
Where no statutory cancellation, withdrawal or refund right applies, change-of-mind refunds are not automatically available unless expressly offered in the relevant product description or refund policy.
We may consider discretionary refund requests on a case-by-case basis.
15.8 How to request a refund
Please email:
info@contentspecialist.com.au
Include your name, order details, product purchased, purchase date and a brief explanation of the issue.
We will assess the request in accordance with the relevant agreement and applicable law.
16. Subscriptions and recurring payments
Where we offer a subscription, membership or recurring-payment product, the relevant checkout page will disclose:
The amount and currency charged.
Billing frequency.
What is included.
The initial subscription period, if applicable.
Any automatic renewal arrangements.
How to cancel.
When cancellation takes effect.
Any legally required renewal notices or cancellation rights.
Recurring charges will not be imposed without the authorisation required by applicable law.
Customers may cancel subscriptions through the method specified at purchase or by contacting us where that method is available.
Cancellation will be processed in accordance with the disclosed terms and applicable consumer protection requirements.
This section applies only to products or services expressly offered on a recurring-payment basis.
17. Acceptable conduct and platform use
Customers and users agree not to:
Engage in unlawful or fraudulent activities.
Interfere with website security or functionality.
Attempt unauthorised access to accounts or restricted content.
Distribute malware or harmful software.
Harass, threaten or abuse our staff, facilitators or other participants.
Infringe intellectual property or privacy rights.
Misuse purchased materials contrary to their licence.
We may take reasonable and proportionate action in response to serious violations, including restricting access or terminating participation where legally permitted.
Any restriction or termination will be subject to applicable contractual and consumer rights.
18. Third-party platforms and services
Our products and services may be delivered or supported through third-party platforms, including Stan Store, payment providers, video-conferencing services, learning platforms and social media networks.
These providers may have their own terms, privacy policies and technical requirements.
We are not responsible for the independent actions or services of third parties outside our reasonable control.
However, we remain responsible for our own contractual and statutory obligations to customers, including where applicable law makes us responsible for goods or services supplied through third-party platforms.
Customers should review relevant third-party terms when using those services.
19. Privacy and personal information
We collect and process personal information in accordance with our Privacy Policy and applicable privacy and data protection laws.
Information may be collected when customers:
Download free resources.
Make purchases.
Register for courses or events.
Subscribe to marketing communications.
Book coaching or consulting services.
Contact us.
Interact with our websites or digital storefront.
Our Privacy Policy explains the categories of personal information collected, purposes of processing, relevant service providers, international transfers, retention practices and available privacy rights.
Our Privacy Policy is provided in Part 2 — Privacy Policy, following these Terms and Conditions, and may also be made available through our website or Stan Store.
Acceptance of these Terms does not replace separate consent where consent is legally required for a specific data-processing or marketing activity.
20. Educational and professional disclaimers
Our content is intended for general information, education and professional development.
Although we aim to provide accurate and useful information, we do not warrant that every resource will be suitable for every individual's circumstances.
Career, business, leadership and personal development decisions should be made with consideration of individual circumstances and, where appropriate, independent professional advice.
We do not guarantee employment, promotion, business profitability, investment returns, academic success or any other specific result.
References to neuroscience, psychology, wellbeing or behaviour are provided for general educational purposes unless a service is expressly described otherwise.
Such information is not a substitute for individual assessment or treatment by a qualified healthcare professional.
Nothing in this section excludes liability for misleading representations, failure to exercise legally required care and skill, or other liabilities that cannot lawfully be excluded.
21.1 Use of artificial intelligence in our products and services
ContentSpecialist, PERSONA Plus and Dr Claudia De Luca may use artificial intelligence (AI) and other digital technologies to support certain aspects of content development, research assistance, editing, design, administration, educational activities and service delivery.
Where AI-assisted tools are used, we aim to apply appropriate human oversight, professional judgement and quality-control processes.
Although we endeavour to provide accurate, relevant and reliable information, AI-assisted content may contain errors, omissions, inaccuracies or outdated information.
Customers are encouraged to exercise independent judgement and verify information before relying on it for important academic, professional, business, financial or personal decisions.
We do not guarantee that AI-assisted content will be entirely error-free or suitable for every individual circumstance.
Nothing in this section excludes any applicable statutory consumer guarantees or remedies.
21.2 Intellectual property and AI-generated reproduction
Unless expressly authorised in writing or permitted by applicable law, customers must not use our proprietary materials to:
Train, fine-tune or develop commercial AI models or datasets.
Reproduce, substantially replicate or commercially redistribute our copyrighted materials through generative AI systems.
Create and distribute unauthorised derivative products that reproduce protected elements of our materials.
Upload confidential, restricted or licensed materials to public AI platforms where doing so would breach intellectual property, confidentiality or contractual obligations.
Misrepresent AI-generated reproductions of our content as independently developed original work.
These restrictions apply only to the extent permitted by applicable intellectual property, contract and consumer protection laws.
21.3 Plagiarism and academic integrity
Our educational materials are intended to support learning, professional development and the ethical application of knowledge.
Customers, learners and participants must not present our copyrighted materials, original frameworks, written content or other protected works as their own original creations without appropriate attribution or permission.
Where our resources are used in academic or professional settings, users are responsible for complying with the academic integrity, citation, referencing and AI-use requirements of their institution, employer or professional organisation.
Plagiarism, contract cheating, unauthorised reproduction and deliberate misrepresentation of authorship are not permitted in connection with our educational programmes or services.
21.4 Responsible use of AI by customers
Customers may use AI tools to support their personal learning and understanding of our educational materials, provided that such use:
Complies with applicable law and these Terms.
Does not infringe our intellectual property rights.
Does not involve unauthorised redistribution of protected materials.
Respects confidentiality and privacy obligations.
Complies with relevant academic or professional integrity requirements.
Using AI tools for personal learning does not automatically grant permission to reproduce, publish, resell or commercially exploit our proprietary content.
21.5 No guarantee of AI detection or originality assessments
We do not guarantee that AI-detection, plagiarism-detection or automated originality assessment tools are fully accurate or capable of conclusively determining whether content was created by a human or an AI system.
Any such tools used in our educational or consulting activities will be treated as supporting indicators rather than definitive proof of misconduct.
Where an assessment of suspected misconduct is undertaken as part of a service, we will apply appropriate professional judgement and any applicable procedural requirements.
21.6 Professional and educational responsibility
Customers remain responsible for how they use information, recommendations, templates, learning materials and AI-assisted outputs provided through our products or services.
Our educational resources do not replace independent professional advice or institutional requirements.
We are not responsible for a customer's independent plagiarism, academic misconduct, unauthorised AI use or infringement of third-party rights, except to the extent that liability cannot lawfully be excluded.
Nothing in this section limits mandatory consumer rights or our legal responsibility for the products and services we supply.
22. Testimonials and customer feedback
We may publish testimonials, reviews and feedback where we have an appropriate legal basis and any necessary permission.
Testimonials reflect individual experiences and should not be interpreted as typical or guaranteed outcomes.
We will not knowingly publish materially misleading testimonials or misrepresent the nature of customer experiences.
Customers who provide feedback retain any rights that cannot lawfully be transferred or waived.
Any licence to reproduce customer-submitted content will be limited to the permissions expressly provided or otherwise lawfully obtained.
23. Limitation of liability
To the maximum extent permitted by applicable law, we are not liable for losses arising solely from circumstances beyond our reasonable control or from a customer's independent decisions where no legal responsibility attaches to us.
We do not accept liability for indirect or consequential losses to the extent that such liability may lawfully be excluded.
Nothing in these Terms excludes, restricts or modifies:
Mandatory consumer guarantees or remedies.
Liability for fraud or fraudulent misrepresentation.
Liability for death or personal injury where exclusion is prohibited.
Liability arising from wilful misconduct where exclusion is prohibited.
Any other right or liability that cannot lawfully be excluded or limited.
Where applicable law permits a limitation of liability, any limitation will operate only to the extent legally enforceable.
These Terms do not impose a blanket financial cap on statutory consumer remedies.
24. Events beyond reasonable control
We are not responsible for delays or failures caused by events beyond our reasonable control to the extent permitted by applicable law.
Such events may include natural disasters, significant infrastructure failures, government restrictions, major platform outages or other exceptional circumstances.
Where an event affects service delivery, we will take reasonable steps to communicate with affected customers and provide appropriate alternatives or remedies.
This provision does not remove mandatory rights to cancellation, refunds or other remedies.
25. Complaints and dispute resolution
If you experience a problem with a purchase, product or service, please contact us first so that we can attempt to resolve the matter.
Email: info@contentspecialist.com.au
Please provide sufficient information to identify the transaction and explain your concern.
We will review complaints fairly and respond within a reasonable timeframe.
Customers retain the right to seek assistance from applicable consumer protection authorities, regulators, courts or legally available dispute-resolution bodies.
Nothing in these Terms requires a consumer to waive mandatory rights or remedies available under applicable law.
26. Governing law and international consumer protections
These Terms are governed by the laws of New South Wales, Australia, subject to applicable mandatory consumer protection laws.
Where a customer resides outside Australia, this governing-law provision does not deprive that customer of mandatory protections that apply under the laws of their country or region.
In particular, consumers in the European Union, United Kingdom, United States, Canada and other jurisdictions may retain non-waivable statutory rights concerning purchases, digital content, distance contracts, unfair contract terms and consumer remedies.
Any dispute-resolution or jurisdictional arrangements will apply only to the extent permitted by the laws governing the relevant transaction.
Nothing in these Terms requires a consumer to surrender the protection of mandatory local laws or prevents them from bringing proceedings in a court where they have a non-waivable legal right to do so.
27. Changes to these Terms
We may update these Terms from time to time to reflect changes in our business, products, technology, operating practices or legal requirements.
Updated Terms will be published on our website or relevant digital storefront with a revised effective date.
Changes will generally apply prospectively.
Where an existing contract is affected by a proposed material change, we will provide any notice, choice or consent required by the agreement or applicable law.
We will not use changes to these Terms to retrospectively remove accrued consumer rights or impose unlawful contractual obligations.
28. Severability
If any provision of these Terms is found to be unlawful, invalid or unenforceable, that provision will be interpreted or severed to the minimum extent necessary, where legally permitted.
The remaining provisions will continue to apply to the extent that they remain lawful and enforceable.
29. Entire agreement
These Terms, together with the relevant product description, applicable booking or service agreement, and any other terms expressly incorporated into the transaction, constitute the agreement governing the relevant purchase or service.
Nothing in this section excludes representations, rights or remedies that cannot lawfully be excluded, including rights arising from misleading or deceptive conduct.
Final disclaimer — Educational, informational and professional development purposes
All content, products, services and resources provided by Claudia De Luca, operating under the registered business names ContentSpecialist and PERSONA Plus and the professional brand Dr Claudia De Luca, are intended solely for general educational, informational, training, guidance and professional or personal development purposes.
This includes, without limitation, ebooks, books, digital publications, downloadable resources, templates, online courses, workshops, webinars, educational videos, articles, training materials, coaching resources, consulting materials and any content developed or supported through artificial intelligence technologies.
Our products and services are designed to support learning, informed decision-making, skill development, professional growth and personal development. They are not intended to replace individual professional assessment, personalised advice, formal qualifications, regulated services or independent professional judgement.
While we endeavour to provide accurate, reliable, relevant and up-to-date information, we do not guarantee that all content will be complete, error-free, suitable for every individual or applicable to every personal, academic, professional or business situation.
In particular:
No guaranteed outcomes: We do not guarantee employment, job interviews, promotions, salary increases, career advancement, business success, financial performance, academic achievement, behavioural change, personal transformation or any other specific result.
No substitute for professional advice: Our materials do not replace advice, assessment, diagnosis or treatment provided by appropriately qualified medical, psychological, legal, financial or other regulated professionals.
Individual responsibility: Customers and users remain responsible for evaluating information, making their own decisions and determining whether and how to apply the knowledge, strategies, recommendations or resources provided.
Individual circumstances: Results may vary significantly depending on personal circumstances, qualifications, experience, effort, implementation, external conditions and factors beyond our control.
Artificial intelligence and information accuracy: Where AI-assisted technologies contribute to content development, users should recognise that such technologies may produce inaccuracies, omissions or outdated information. Appropriate independent verification is recommended before relying on information for important decisions.
Academic and professional integrity: Users are responsible for complying with applicable academic integrity, referencing, plagiarism, intellectual property and professional conduct requirements when using our educational materials.
Any examples, case studies, testimonials, success stories, scenarios or illustrations presented in our content are provided for educational or illustrative purposes and must not be interpreted as promises or guarantees of equivalent results.
By accessing or using our products, content or services, users acknowledge the educational and supportive nature of these offerings and understand that outcomes depend on their individual circumstances and actions.
Nothing in this disclaimer excludes, restricts or modifies any consumer guarantee, statutory right, remedy or liability that cannot lawfully be excluded under the Australian Consumer Law or other applicable international consumer protection legislation.
Where our products or services fail to meet applicable legal requirements, customers retain all remedies available under the relevant law.
29. Contact information
For enquiries concerning these Terms and Conditions, products, purchases, payments, refunds, cancellations or services, please contact:
Legal business owner: Claudia De Luca
Business structure: Sole trader
Registered business names: ContentSpecialist and PERSONA Plus
Professional brand: Dr Claudia De Luca
Australian Business Number (ABN): 87 223 840 918
Business address: 9 Studio Drive, Eastgardens, NSW 2036, Australia
Website: https://www.contentspecialist.co
Email: info@contentspecialist.com.au
Country of operation: Australia
Related document: Part 2 — Privacy Policy
Our Privacy Policy explains how personal information is collected, used, stored, disclosed and protected in connection with our products and services.
These Terms and Conditions should be read together with our Privacy Policy and any applicable product-specific conditions provided before purchase.
PART 2- PRIVACY POLICY
PART 2 — PRIVACY POLICY
ContentSpecialist | PERSONA Plus | Dr Claudia De Luca
Effective date: 10 October 2026
Last updated: 10 October 2026
1. Introduction
Claudia De Luca, an Australian sole trader operating under the registered business names ContentSpecialist and PERSONA Plus and the professional brand Dr Claudia De Luca (referred to as "we", "us", "our" or "the Business"), respects the privacy of individuals who interact with our products, services and digital platforms.
This Privacy Policy explains how we collect, use, store, disclose and protect personal information, and how individuals may exercise their applicable privacy rights.
It applies to individuals who:
Visit our website or Stan Store.
Download free ebooks, guides or educational resources.
Purchase ebooks, digital publications, online courses or other products.
Subscribe to newsletters or promotional communications.
Enquire about our educational, professional development or consulting services.
Communicate with us by email, social media or other channels.
Otherwise provide personal information in connection with our business activities.
We operate from Sydney, Australia, and may serve customers in Australia, the European Union, United Kingdom, United States, Canada and other countries.
We handle personal information in accordance with applicable privacy and data protection legislation to the extent those laws apply to our activities.
2. Business identity and data controller
The business responsible for determining the purposes and means of processing personal information is:
Legal business owner: Claudia De Luca
Business structure: Australian sole trader
Registered business names: ContentSpecialist and PERSONA Plus
Professional brand: Dr Claudia De Luca
Australian Business Number (ABN): 87 223 840 918
Business address: 9 Studio Drive, Eastgardens, NSW 2036, Australia
Website: https://www.contentspecialist.co
Email: info@contentspecialist.com.au
For the purposes of applicable EU and UK data protection legislation, Claudia De Luca acts as the data controller for personal information where she determines why and how it is processed.
Third-party service providers, including Stan Store and its associated providers, may act as processors or independent controllers depending on their activities and contractual arrangements.
3. Personal information we collect
Depending on how you interact with our business, we may collect the following information.
3.1 Identification and contact information
First and last name.
Email address.
Telephone number, where provided.
Billing or postal address, where required.
Country or general geographic location.
Business or professional contact details.
3.2 Purchase and transaction information
Products and services purchased.
Order history and transaction dates.
Purchase amounts and transaction currencies.
Payment confirmation and transaction identifiers.
Billing information.
Refund requests and customer support correspondence.
Payments may be processed by third-party payment providers connected to Stan Store.
We do not ordinarily collect or store complete payment card details ourselves.
3.3 Educational and professional information
Where relevant to a requested service, we may collect information about:
Career goals and professional experience.
Educational background.
Professional development objectives.
Business interests and consulting enquiries.
Course participation and learning activities.
Information voluntarily supplied in correspondence or questionnaires.
We request such information only where relevant to the service or interaction.
3.4 Marketing and communication information
We may process:
Newsletter subscription status.
Marketing consent preferences.
Registration source.
Consent and withdrawal records.
Communication history.
Email delivery or engagement information, where supported by the platform and permitted by law.
3.5 Technical and website information
Our website, Stan Store and associated service providers may process technical information such as:
IP addresses.
Browser and device characteristics.
Operating system information.
Website visits and interactions.
Referral information.
Cookies and similar technical identifiers.
The information available to us depends on the platforms and technologies involved.
Further information appears in Section 12.
4. How we collect information
We may collect personal information when you:
Complete a form on our website or Stan Store.
Download a free digital resource.
Purchase a digital product.
Subscribe to marketing communications.
Register for a course or educational activity.
Contact us by email or social media.
Submit feedback, reviews or enquiries.
Voluntarily provide information in connection with a requested service.
We may also receive information through third-party service providers involved in delivering our products and services.
Technical information may be collected automatically by relevant platforms and technologies.
Where lawful and practicable, individuals may communicate with us anonymously or under a pseudonym. Certain transactions require identifying information.
5. Purposes for collecting and using personal information
We process personal information for legitimate and lawful business purposes, including the following.
5.1 Product delivery
Delivering free ebooks and downloadable resources.
Processing purchases and providing access to paid products.
Managing customer registrations.
Providing educational materials and courses.
Responding to product-related enquiries.
Providing customer support.
5.2 Business administration
Maintaining transaction records.
Managing payments and refunds.
Meeting taxation, accounting and legal requirements.
Protecting our systems and preventing fraud.
Administering our digital storefront.
5.3 Service improvement
Understanding customer needs.
Reviewing feedback.
Improving educational resources and customer experiences.
Evaluating product performance.
Developing new products and services.
5.4 Marketing communications
Where we have valid consent or another lawful basis permitted by the applicable jurisdiction, we may send:
Newsletters and educational updates.
Career development and personal growth resources.
Information about books and ebooks.
Courses, workshops and masterclasses.
Product launches and special offers.
Professional development and consulting information.
Updates from ContentSpecialist, PERSONA Plus and Dr Claudia De Luca.
Marketing communications are subject to the consent and unsubscribe provisions in Section 8.
6. Legal bases for processing
Where the EU GDPR or UK GDPR applies, personal information will be processed using an appropriate lawful basis.
Depending on the activity, this may include:
Contractual necessity: Processing required to fulfil purchases, deliver requested resources or provide agreed services.
Consent: Processing based on a voluntary agreement, including optional promotional emails and certain tracking technologies where consent is required.
Legitimate interests: Processing necessary for lawful business administration, fraud prevention, security, customer support and service improvement, provided the relevant legal requirements are satisfied.
Legal obligations: Processing required for taxation, accounting, regulatory compliance and other legal duties.
We will not rely on legitimate interests to override electronic marketing consent requirements where consent is legally necessary.
Where processing is based on consent, individuals may withdraw that consent without affecting the lawfulness of processing undertaken before withdrawal.
7. Free ebooks and complimentary resources
We may offer free ebooks, guides, templates and educational resources through Stan Store or other authorised channels.
When you request a free resource, we may collect your name and email address to deliver the material and provide necessary communications related to your request.
Downloading a free resource does not automatically subscribe you to promotional emails.
Where marketing consent is required, we request it separately through an optional mechanism.
You may decline optional marketing consent and still receive a free resource advertised as available without a marketing subscription.
We do not treat acceptance of our Terms and Conditions as automatic consent to promotional communications.
8. Email marketing and consent
8.1 Voluntary subscription
We may invite customers and visitors to subscribe to newsletters, educational resources, product updates and promotional communications.
Where consent is required, it will be requested through a separate, optional checkbox or another legally valid mechanism.
The checkbox will not be pre-selected.
Marketing communications may relate to ContentSpecialist, PERSONA Plus and Dr Claudia De Luca, as disclosed in the subscription wording.
8.2 Consent records
We aim to maintain appropriate records of marketing consent, including, where available:
The date and source of registration.
The consent wording presented.
The customer's recorded choice.
Subscription preferences.
Withdrawal or unsubscribe information.
Records will be maintained through the available platform functionality and any additional lawful recordkeeping arrangements required.
8.3 Unsubscribing
You may unsubscribe from marketing communications at any time by using the unsubscribe mechanism included in the relevant email or by contacting:
info@contentspecialist.com.au
We will process unsubscribe requests in accordance with applicable law.
Unsubscribing from marketing does not prevent necessary transactional or service-related communications where these are otherwise lawful.
8.4 Stan Store and email communications
We currently use Stan Store as our primary digital storefront and platform for distributing digital products, collecting customer information and managing communications associated with our store.
Where supported and enabled, Stan Store may assist with email collection, subscriber management, promotional communications and related administration.
Personal information processed through Stan Store may include names, email addresses, transaction information, subscription preferences and relevant technical data.
Our use of Stan Store does not remove our responsibility to obtain valid marketing consent, respect unsubscribe requests or comply with applicable privacy and electronic marketing legislation.
If we introduce additional email marketing providers, we will update our disclosures where necessary.
9. Sharing personal information and service providers
We may disclose personal information to service providers where reasonably necessary to operate our business, deliver products or meet legal obligations.
Our principal digital storefront is Stan Store.
Depending on the relevant transaction and platform configuration, other recipients may include:
Payment processors supporting Stan Store transactions.
Hosting and technical infrastructure providers.
Email delivery and communication service providers.
Providers involved in delivering purchased digital products.
Professional advisers, including accountants and legal advisers.
Regulators, authorities or other recipients where disclosure is legally required.
Stan Store and its associated providers may process information under their own applicable privacy and contractual arrangements.
We do not sell customer email lists or personal information to unrelated third parties for their independent direct marketing purposes.
Where required by applicable law, we will implement appropriate contractual, technical and organisational safeguards when engaging service providers.
10. International data transfers
Our business operates from Australia and provides digital products and educational resources to customers internationally.
Personal information may be transferred to, accessed from or processed in countries other than the country in which the customer resides.
For example, information provided through Stan Store may be processed through the platform's infrastructure, payment providers and other authorised service providers.
The countries involved and applicable safeguards depend on the relevant providers and their processing arrangements.
Where the EU GDPR or UK GDPR applies to an international transfer, we will comply with the applicable requirements concerning lawful transfer mechanisms and appropriate safeguards.
These may include adequacy arrangements, applicable standard contractual clauses or other legally recognised mechanisms, where appropriate.
We will not represent that a particular transfer safeguard is in place unless it has been verified.
Where Australian privacy legislation applies, we will also address any applicable obligations concerning overseas disclosure of personal information.
Customers may contact us at info@contentspecialist.com.au to request further information about relevant international data processing and transfer arrangements.
11. Data storage, retention and security
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, subject to applicable legal obligations.
Retention periods may depend on the type of information and the purpose of processing.
For example:
Purchase and accounting records may be retained for legally required periods.
Customer enquiries may be retained for an appropriate period to resolve issues.
Marketing subscription information may be retained while there is a lawful basis for processing.
Unsubscribe records may be retained where necessary to respect communication preferences.
Consent records may be retained where necessary to demonstrate compliance.
Where information is no longer required, we will take reasonable steps to delete, destroy or de-identify it, subject to legal requirements and available platform functionality.
We aim to implement appropriate safeguards, including access controls, authentication and the use of reputable service providers.
No method of electronic storage or transmission is entirely risk-free.
12. Cookies and website analytics
Our digital storefront is operated through Stan Store, a third-party ecommerce platform.
Stan Store and associated technical service providers may use cookies and similar technologies for purposes such as website functionality, security, transaction processing, digital product delivery and platform analytics.
At the date of this Policy, we have not configured Meta Pixel, Google Analytics or other optional advertising tracking integrations in the tracking settings of our Stan Store.
Sharing our Stan Store link through Instagram or other social media platforms does not, by itself, activate those optional integrations.
However, this does not mean that Stan Store or other platforms involved in a visitor's journey are entirely free of cookies or similar technologies.
Where required by applicable law, visitors must receive appropriate information and any necessary choices concerning non-essential cookies or tracking technologies.
We will review the tracking technologies used by our platforms and implement applicable consent measures where required.
If we introduce additional analytics, advertising pixels, retargeting or similar technologies in the future, we will update our disclosures and implement any legally required consent controls.
13. Social media and third-party websites
We may promote our products and services through Instagram, Facebook, LinkedIn, YouTube and other online platforms.
When individuals interact with those platforms, the relevant providers may collect and process information according to their own privacy policies.
Our website and digital products may contain links to third-party websites or services.
We do not control the independent privacy practices of those third parties.
Users are encouraged to review the privacy information provided by the relevant platforms.
14. Automated processing and artificial intelligence
We may use automated systems and artificial intelligence tools to support appropriate business activities, including content development, editing, educational resource preparation and administrative processes.
Where personal information is processed using such technologies, we will assess the applicable privacy, security and legal requirements.
We do not intend to use solely automated decision-making that produces legal or similarly significant effects on individuals without complying with any applicable legal obligations.
Where automated marketing segmentation or other profiling is introduced, we will provide additional disclosures or choices where legally required.
We encourage customers not to provide unnecessary sensitive personal information through general enquiry forms or communications.
15. Australian privacy rights
Where the Australian Privacy Act 1988 (Cth) and Australian Privacy Principles apply, individuals may have rights concerning their personal information.
These may include the ability to:
Request access to personal information held about them.
Request correction of inaccurate information.
Raise privacy complaints.
Request information about our privacy practices.
We will respond in accordance with applicable Australian legislation.
Where eligible, individuals may raise unresolved complaints with the Office of the Australian Information Commissioner (OAIC).
Website: https://www.oaic.gov.au
16. European Union and United Kingdom privacy rights
Where the EU GDPR or UK GDPR applies, individuals may have rights to:
Access their personal information.
Request correction of inaccurate information.
Request erasure of personal information.
Request restriction of processing.
Object to certain processing activities.
Request data portability.
Withdraw consent where processing is based on consent.
Exercise applicable rights concerning automated decision-making.
Lodge a complaint with the relevant data protection authority.
These rights are subject to applicable conditions and exceptions.
Requests may be submitted to:
info@contentspecialist.com.au
We will respond within the legally required timeframe, including the general one-month response period under applicable GDPR provisions, subject to permitted extensions.
Where the appointment of an EU or UK representative is legally required, we will arrange the appointment and make the representative's contact details available as required.
17. United States privacy rights
Depending on the customer's state of residence and whether the relevant legislation applies to our business, US customers may have rights concerning their personal information.
These may include rights to:
Access or obtain information about personal data.
Request correction.
Request deletion.
Obtain copies of certain information.
Opt out of certain forms of sale, sharing, targeted advertising or profiling.
Appeal certain decisions, where applicable.
The availability of these rights depends on the relevant law and its application to our activities.
We do not represent that every US state privacy law applies to our business.
Where additional notices, mechanisms or rights are legally required, we will provide them.
Privacy requests may be sent to info@contentspecialist.com.au.
18. Canadian privacy rights
Where applicable Canadian federal or provincial privacy legislation applies, individuals may have rights concerning access, correction, consent and the handling of personal information.
Customers may contact us to:
Request access to information held about them.
Request correction of inaccurate information.
Ask how their information is collected, used or disclosed.
Withdraw consent, subject to applicable restrictions.
Raise privacy concerns.
We will respond in accordance with applicable Canadian privacy legislation.
Individuals may also have the right to contact the Office of the Privacy Commissioner of Canada or an applicable provincial authority.
Website: https://www.priv.gc.ca
19. Children's privacy
Our products and services are primarily intended for adults and individuals seeking career, educational, business or personal development resources.
We do not knowingly collect personal information from children in circumstances requiring parental or guardian consent without obtaining the necessary authorisation.
Where we become aware that information has been collected in violation of applicable law, we will take appropriate steps, including deletion where required.
Parents or guardians may contact us with relevant privacy concerns.
20. Data breaches and security incidents
We take reasonable steps to protect personal information from unauthorised access, loss, misuse and disclosure.
If a data breach or security incident occurs, we will assess the incident and take appropriate steps to investigate, contain and address it.
Where applicable law requires notification to affected individuals or regulators, we will provide the necessary notifications within the applicable timeframes.
This may include obligations under Australia's Notifiable Data Breaches scheme, the GDPR or other relevant privacy legislation.
21. Privacy complaints and enquiries
If you have questions or complaints about how we handle personal information, please contact:
Email: info@contentspecialist.com.au
Suggested subject: Privacy enquiry or complaint
Please provide sufficient information to help us understand and investigate your concern.
We may need to verify your identity before providing access to personal information or acting on certain requests.
We will review privacy complaints and respond within a reasonable period and any applicable statutory timeframe.
Where available, individuals retain the right to contact an appropriate privacy regulator.
22. Changes to this Privacy Policy
We may update this Privacy Policy to reflect changes in our business operations, technology, products, service providers or legal obligations.
Updated versions will be published on our website or relevant digital platforms with a revised effective date.
Where legally required, we will provide additional notice or obtain new consent before introducing materially different processing activities.
Updates to this Policy will not retrospectively establish marketing consent that was not validly obtained.
23. Contact information
For privacy enquiries, access requests, corrections, deletion requests, marketing preferences or complaints, please contact:
Legal business owner: Claudia De Luca
Business structure: Sole trader
Registered business names: ContentSpecialist and PERSONA Plus
Professional brand: Dr Claudia De Luca
ABN: 87 223 840 918
Business address: 9 Studio Drive, Eastgardens, NSW 2036, Australia
Website: https://www.contentspecialist.co
Email: info@contentspecialist.com.au
Country of operation: Australia
EU representative: Details will be published here if an appointment is legally required.
UK representative: Details will be published here if an appointment is legally required.
Privacy acknowledgement
By accessing our digital storefront, purchasing products or requesting educational resources, you are provided with the opportunity to review this Privacy Policy.
Where consent is legally required for a particular activity, including promotional email communications, we will request it separately.
This Privacy Policy should be read alongside Part 1 — Terms and Conditions and any applicable product-specific privacy information.
