Join my in-depth October superfan creator cohort
£249
Only 1 left
YOUR MUSIC DESERVES A GLOBAL STAGE
extra seats added, limited spaces
Ready to take your music from overlooked to unforgettable?
This 4-week cohort is the exact strategy I’ve used to grow fanbases and streaming numbers for independent artists and those backed by labels and management - and it’s built to help you scale without sacrificing your creativity or wellbeing.
Also includes
Lifelong membership to post inspo folder
Lifelong membership to email inspo folder
Private Discord Community with 1:1 support from me and other cohort graduates
Hook Lab
You don’t need burnout. You don’t need a massive budget. You just need a system that works.
After using these methods for myself and other clients, seeing massive growth on streaming and socials, as well as label and management signings, I decided it was time to bring this to more artists.
IF YOU:
Have great music but haven’t seen consistent traction
Feel like your socials aren’t converting listeners into real fans
Are stuck, plateaued, or confused about what to post next
Then this cohort is built to transform how you reach your audience.
REAL RESULTS FROM THIS TRAINING
Nuns of the Tundra: My band went from 400 → 70,000 monthly listeners. 1M+ streams in under 12 months.
Struck Down: 350,000 TikTok views before the cohort ended.
Native James: 500 → 19.5k followers, signed by Enter Shikari's management, 500k+ debut EP streams.
Zilch: Spotify listeners increased by 3960% in just 3 months.
WHY THIS SYSTEM WORKS
This method sits alongside tools like PR and ads — it doesn’t replace them. In fact, many artists use what they learn here before investing in campaigns, making their spend go further.
Whereas PR can build awareness, and ads can scale momentum — this system is about creating connection. It teaches you how to build trust and fandom through organic content so that when you do decide to run a campaign, it’s from a position of strength.
THE TRANSFORMATION
This cohort isn’t just about posting tips, it’s a mindset shift. You’ll go from:
❌ Dreading content creation → ✅ Posting confidently in under 5 minutes
❌ Feeling invisible online → ✅ Building real relationships with fans
❌ Guessing what works → ✅ Understanding how to reverse-engineer momentum
You’ll leave with a system you can return to again and again, one that builds real, lasting growth.
WHAT’S INCLUDED:
4 Live Training Sessions over one month
Course Slides + Homework to review at your own pace
Transcripts + AI Summaries of every session
Video Recordings to rewatch on demand
Exclusive Cohort WhatsApp Group for community, questions, and momentum
Combined Cohort Inspiration Folder to share inspiration with the group, as well as clarify effectiveness with me and other graduates
A Graduate Groupchat after finishing with all past cohort members, with live Q & As, networking opportunities, and lifelong support
BONUS ON COURSE START:
Lifetime Access to my Post and Email Inspiration Megafolders (updated with real working content examples - if already purchased let me know and I will cancel subscription on sign up)
THE CURRICULUM
WEEK 1: Foundation & Mindset
Fan psychology & the Superfan Journey
Case studies from artists like you
How to integrate with ads and PR for maximum impact
WEEK 2: Content Creation & Consistency
The Flagship Method
Music funnel structure
Habit-stacking and systems to post without burnout
WEEK 3: Optimization & Strategy
Strategic Posting Framework
Building long-term engagement
How to identify & double down on what’s working
WEEK 4: Iteration & Longevity
Using UGC, feedback loops, and engineering growth
Future-proofing your fan relationships
Beyond social: how to monetise and grow
A WORD FROM ARTISTS WHO’VE DONE IT
❝ This course reignited our belief in social media. We were sceptical at first, but after just a few weeks we saw real traction and real fans. ❞
❝ I thought posting would always be a struggle. Now I actually enjoy it and our music is reaching more people than ever before. ❞
❝ Troy’s system doesn’t just work - it teaches you how to think like someone who knows what they’re doing. That’s priceless. ❞
MY GUARANTEE
If you complete the course, apply what you’ve learned as instructed, and still don't see any growth in 90 days, I will refund you. No catch.
You have everything to gain.
JOIN THE COHORT — LIMITED SEATS, ONCE THEY'RE GONE THEY'RE GONE
Click below to reserve your place and start showing the world what your music can do.
Jim Haas
Troy's course is brilliant. He has an ability to make the techniques simple and easy to understand, while seeing real results. The goals are simple: increase streaming through vertical video - there's no hidden or imaginary results. You can reach him at any hour of the day so it doesn't feel like you're going it alone, along with the group chat which helps share ideas and testing with a larger group. Troy will definitely help you 'click' with a vertical video strategy in a sustainable and personalised way that works for the individual and artist, rather than the platform.
Tom Guilding
After giving up on social media for so long, Troy’s knowledge and passion managed to reignite a lust for getting more ears and eyes on the music we worked so hard to make.
Hugo Bowman
This course was both incredibly valuable but also a real eye opener. We were really in the dark as a band as to how to approach social media, which always made it so alien and inaccessible. I'm actually quite blown away with how simple and understandable Troy made the whole process. Suddenly I not only don't hate posting, I understand how to do it quickly, efficiently and with results. Honestly I was highly sceptical that you'd get us to that point as a band but here we are. Can't thank you enough Troy I feel we have made so much progress in just a few short weeks.
Tommy Rogers
Troy has been an incredible asset in growing Struck/Down. His wealth of knowledge on social media and the fact he brings the receipts of his previous success filled us with confidence and drive. The idea of spending as little amount of time producing content for maximum gain feels to good to be true, however after a month and 350k views later, we are believers. If you truly want to take your band to the next level, Troy is your man!
Course Graduate
We were pretty lost as a band when it came to tiktok and knowing how to make social media work for us. Troy explaining how the algorithm works, and how to try different things. He got us out of our put of despair and we've seen a really big change in our reach on tiktok since doing this course. In 30 days before the course we'd gained 14 followers... In 30 days after the course we've gained 313 followers! So yeah it works
Course Graduate
This course has invaluable guidance through the ever-changing and daunting world of social media. Steps which are broken down into easy to understand and bite-size chunks
Course Graduate
I completed the sessions having received the mindset and a clear understanding of the steps to get to where I need to go. Because of Troy, I'm pretty confident that I can succeed now. I know I haven't been left in the lurch, either. I've been supported throughout the 1 month cohort, and that will continue hereafter.