
The exact system I used to go from 400 to 70,000 monthly listeners, chart 7 times in the UK, and sell out gigs with Nuns of the Tundra - now refined into a 9-week accelerator with live coaching to help you turn attention into lifelong fans.
Most artists don’t have a content problem.
They have a conversion problem.
They post.
They get views.
Sometimes they even go viral.
But it doesn’t turn into real fans, streams, or income.
This is where things break.
You won’t just learn what to post.
You’ll build a repeatable system that turns attention into real fans - the kind who stream your music, engage with your content, and actually support what you’re doing.
The exact system for turning content into real fans who stream, engage, and buy.
Inside this, you'll:
Identify what actually resonates with your audience
Turn attention into genuine fan connection
Convert viewers into long-term supporters
Build consistent momentum without burning out
This isn’t just theory.
Every week, you’ll get:
Live training sessions
Hot seats for personalised feedback
Direct access to refine your content and strategy
So you’re not guessing - you’re executing with clarity
You’ll get proven frameworks for:
Creating content that actually converts
Structuring your music funnel
Turning casual viewers into superfans
No more posting randomly and hoping.
A repeatable system you can use long-term to:
Test and scale what works
Build consistent growth
Stay relevant without chasing trends
Content frameworks
Proven examples that are working right now (always updating)
Templates for fan engagement + email
Tools to simplify your workflow
Everything you need - in one place.
You’ll be surrounded by:
100+ Serious artists and cohort graduates building real fanbases
Ongoing support and accountability
A network of people on the same path
You keep everything.
All recordings
All future updates
All tools and resources
A clear content direction that actually resonates with your audience
A repeatable system for generating new listeners consistently
A way to identify and double down on what works
A fan journey that turns attention into real connection
A simple system to deepen relationships and build loyalty
Fan psychology & what makes people care
Identify your flagship content
Build your content direction
You’ll leave knowing exactly what to post and why.
A posting system that doesn’t burn you out
How to test and identify what works
How to scale winning content
You’ll leave with momentum and proof.
Ongoing coaching and support
Direct feedback on your content and strategy
Refining what’s working and fixing what’s not
Staying consistent while results build
This is where most artists fall off.
This is where you won’t.
Most music marketing advice teaches you how to get attention.
This teaches you what to do after you have it.
Because views don’t build careers.
Fans do.
Every result below is a real cohort member, name attached.
Alfie · Egotist - 74 to 51,000 monthly listeners in 6 months
"I've learned more about marketing my music in the last month than in the past 10 years I've been pursuing music as a career. Troy made it super easy to understand."
Miriel - 9K to 20K monthly listeners + 26K new TikTok followers in 4 weeks
"I've had a TikTok get 400K views, and another one 100K views, and I've also spent a lot less time making TikToks now than before, but had a lot more growth."
Connor Walsh - 100,000+ followers, a 10K email list and 93 Patreon members
"He literally tells you how to win… Troy gives you a system you can build on over time, so when you blow up, you'll be ready."
More from inside the cohort:
"At the start of January I had 2k monthly listeners on spotify… today I just hit 21.6k monthly listeners" - innova_uk, one month in
"Literally 6 months of 23-68 views and overnight hit nearly 200k" - murk_wolf
"We launched our socials on the 4th of December… sold 450 tickets and placed 3 of the biggest Apple playlists with a Radio 1 meeting on the horizon. Thanks Troy!" - starswalker_, 7 weeks in
"My Instagram went from 700 to 17K in the last few months, my Facebook went from 41 followers to 37K!" - Maria Bustos
"Been posting consistently for 6 years without any big viral moments. Started the cohort in May and just had my first viral post on trial reels with over 100,000 views!" - Wendy Lucas
"I've paid £1,500/month for coaching and £5,000 for courses that didn't touch the value in this cohort." - Spencer
Artists under 1,000 monthly listeners
Artists with great music but no traction
Artists who are tired of guessing what to post
Artists who want fans - not just views
Artists who have a following but can't convert to fans
Artists looking for shortcuts or hacks
People not willing to show up and implement
Anyone expecting results without effort
If you show up, implement the system, and stay consistent for 90 days…
…and still don’t see growth:
You’ll get a private audit and 1:1 session to identify exactly what’s blocking your results.
No one gets left behind.
Get instant access to previous cohort recordings so you can start implementing and seeing results immediately!
Plus instant access to the full Music 1st Toolkit - data trackers, Music 1st Ai, notion workbooks, and more.
We've had people hit their goals before the cohort has even started thanks to the resources within the Accelerator.
"My only regret is that I wish I'd found you a couple of years ago!! Thank you soooo much for this" - Iris Bonet, March cohort