Superfan Accelerator: November Cohort

Most artists don't have a content problem. They have a conversion problem.

Find what works in 9 weeks. Keep growing for years.

(Without becoming a full-time content creator)

Nine weeks, live, with me looking at your actual account. You leave with a system that turns the views you're already getting into fans who stream, sign up, buy the shirt and turn up to the gig.

Views don't build careers. Fans do.

📈 Alfie: under 100 monthly listeners → 133,000

📘 Maria: 41 Facebook followers → 37,000

💌 Connor: an email list of 10,000

🎟️ Fever Dream: 450 tickets sold in seven weeks

🗓️ Doors close 19 November. September's round sold out.

👇 Ready already? The application's at the very bottom of this page.

I read every application myself.

⚡ THE SHORT VERSION

🔴 Nine weeks, live, with me. Starts Thursday 19 November.

🎯 Weeks 1 to 5: find your flagship and the formats that carry it, then email, merch, superfans and touring.

🔥 Weeks 6 to 9: live hot seats on your actual account.

🧰 The moment you're in: every past cohort, the full toolkit and 12 months of the Post Inspo Megafolder.

📝 Application only. I read every one myself.

📊 TRACKED STUDENT RESULTS

📈 730,000+ monthly listeners added

👥 745,000+ followers added

🙋 The typical member gained 5,000+ followers

That's what members built after joining, and it's only the 68 I could measure start to finish, out of 240+ artists who've been through the room. The real figure is bigger.

Tracked by hand from members' own starting numbers and their live profiles, October 2026.

This is the system I used to take my band, Nuns of the Tundra, from 400 to 70,000 monthly listeners, chart 7 times in the UK and sell out London, Glasgow, Manchester and Bristol. Now it's a 9-week live cohort, with me in the room every week.

🤔 SOUND FAMILIAR?

The eleven things artists tell me most before they join, and the part of the cohort that fixes each one.

"Some posts hit. Most bomb. I can't see the pattern."

You'll find it. Weeks 2 and 3 find the one song section that works harder than anything else you've got, and the formats that carry it. On purpose, not by luck.

📈 Wendy posted for six years without a big moment. She had her first 100,000-view post inside the round, and her first million-view video soon after.

"Nearly a million people saw the video. My streams didn't move."

That's the exact problem this cohort exists for. We fix what happens after the view, so the people watching become the people streaming.

📈 Miriel went from 9,000 to 20,000 monthly listeners and gained 26,000 TikTok followers in four weeks.

"I'm stuck in the 300s and the algorithm hates me."

It doesn't. You're changing five things at once and can't tell which one mattered. We test one thing at a time, so every post teaches you something, even the flops.

📈 Pio's posts used to do 200 to 300 views. Three weeks into his round, one TikTok did 530,000, and his account's now past 1,000 followers.

📈 Mark Sartor was a day and a half into testing when a video cracked 11,600 views: "Never thought that would be possible!"

"I've got followers, but they're not fans. Nobody buys anything."

Week 4 is built for this: an email system that's easy to manage and stick to, merch that can't lose you money, and a way to sell without feeling like an advert.

💌 Connor built a 10,000-person email list.

💌 Jess went from a couple of hundred subscribers to 1,000, with 250 in a single day, then took her first Shopify orders.

"I want to play live, but nobody books me and nobody comes."

Week 5 turns fans into a room: how to tell if people want to see you live before you spend a penny, which cities to pick, and how to book rooms you'll actually sell out.

🎟️ Shelle's fans took the train from Leicester to Leeds to watch her play in HMV.

🎟️ My band sold out four headline shows this year.

"Labels, bookers and press won't take me seriously."

They take you seriously when your numbers do the talking.

🏆 Sam signed a two-EP label deal and landed a Love Island sync.

📻 Pollyanna Blue's single was shared on the main BBC Introducing Instagram.

📧 Mark McQuillan started leading his booking emails with his numbers, and a promoter who'd gone quiet came back to book him.

✈️ Jess got so many requests to play in the US she brought in a manager.

"I don't know what to post, and I haven't got the time."

You'll never stare at a blank screen again. The Post Inspo Megafolder hands you real posts by real artists that are working right now, updated daily, and the whole system is built to fit around a day job and kids. Mine included.

💬 Miriel: "I've also spent a lot less time making TikToks now than before, but had a lot more growth."

"I'm a musician, not an influencer."

Good. There's a Venn diagram of what you're willing to do, what you want, and what actually helps your music, and the overlap is a sliver. That sliver is what we work in. Your music stays at the centre. Nobody's asking you to film a get-ready-with-me.

💬 Pio put it better than I could: "I'm coming to believe it's possible to show up in ways that are both effective and honour our artistry."

"I've tried courses before and nothing changed."

So had Spencer.

💬 Spencer: "I've paid £1,500/month for coaching and £5,000 for courses that didn't touch the value in this cohort."

The difference is I'm in the room, every week, with your account on the screen.

"I'm too small. It's too late for me."

Starting small just means you build it properly from day one.

📈 Alfie joined with under 100 monthly listeners.

📘 Maria came in with 41 Facebook followers.

📈 kohler3760 joined with under 500 followers and broke 10,000 on TikTok.

🎧 Sandra released her debut single from an account with 135 followers. A week later it had 1,411 streams and strangers in her DMs telling her they love it.

📈 Stephen doubled his listeners in a month posting once a day.

"I'm close to giving up."

Most people in the room have been there. The only way you lose at this is by stopping.

💬 Leti, four weeks in: "I am starting to see movement in my socials, and it's creating a sense of momentum and renewed confidence."

📈 Stefan spent most of his testing in the valley. Then one Facebook trial reel did 70,000 views and brought in almost 1,300 new followers in a day.

🗺️ HOW IT WORKS

1️⃣ Week 1: The foundations

Your own one person record label, set up properly. The Day 1 Scorecard shows you exactly where your fans are leaking out, you retrain your algorithm to work for you, and you learn why one post doing 200 views or 2 million is just data.

🎒 You leave with: a clear picture of what you're building, and where it's leaking.

2️⃣ Week 2: Find your flagship

Every artist has one song section that works harder than everything else. Mine is 27 seconds at the start of "Low". This week you find yours, on purpose, with a testing system that takes the guessing out of it.

🎒 You leave with: your flagship candidates, tested, and a tracker that tells you which one's winning.

3️⃣ Week 3: The formats that carry it

Now the song stays locked and everything else gets tested, so you find the formats and hooks that turn your flagship into views, and the views into streams. You'll also find your unfair advantage: the thing about you nobody else can copy.

🎒 You leave with: a posting rhythm built on what's proven, and an optimiser that tells you what to keep, retest or replace.

4️⃣ Week 4: What to do with the attention

This is the bit most music marketing skips. Views are borrowed. Fans live in your email list, your stories and your community, so that's what we build: an email system that's easy to manage and stick to, merch drops that can't lose you money, and selling through your stories without it feeling like an advert.

🎒 You leave with: an email list set up, a welcome sequence that runs without you, and a merch plan.

5️⃣ Week 5: The SuperFan Method and touring

How a stranger becomes a listener, then a subscriber, then a buyer, then the person dragging their mates to your gig.

Then we take it on the road. Touring is a victory lap, not where you find new fans. One reel reaches more new people than a whole tour. The tour is where you meet the people you've already brought in. So let's build it that way, with rooms booked under your number, so they sell out.

🎒 You leave with: your whole fan journey mapped, and a mini-tour shortlist with the break-even worked out.

🔥 Weeks 6 to 9: Live coaching

Four weeks of live hot seats. Bring your numbers, your posts, your emails, your tour plans, and we fix what isn't working while you build.

This is where most artists fall off. This is where you won't.

🏆 WHAT MEMBERS HAVE BUILT

Growth isn't one number. Here's what the room has done, from every angle.

📣 More people finding them

The typical member I tracked grew their followers about 4x. More than half at least doubled their monthly listeners, and one in five went 10x or more. First 100,000-view posts, first million-view videos.

💌 Fans they own

Email lists built from nothing into the hundreds and thousands, up to 10,000. Fan groups. Fans asking for songs that aren't even out yet: THEO gets 20 to 30 requests a day for her unreleased single.

💷 Money in the bank

First merch drops and Shopify orders. One member now gets 5 to 7 merch orders a week and Bandcamp sales every day. Patreons launched off the email list. Connor's fans raised £2,000 to fix his van.

🎟️ Rooms that fill

Sold-out shows. 450 tickets in seven weeks for Fever Dream. Fans travelling to gigs. Offers from established venues. Paid festival bookings, with fees going up and organisers not blinking. A first festival set for Gecko.

📞 The industry calling

A label deal. A Love Island sync. BBC Introducing. Managers and bookers coming to them instead of the other way round.

💪 A career, and their confidence back

Ludwig hit 10,000 monthly listeners for the first time and now runs socials professionally for other artists. Dolly got recognised from TikTok by strangers on tour in Alaska. nymphya's fans started a fan page for her.

🎤 REAL ARTISTS. REAL NUMBERS.

Every result below is a real cohort member, name attached.

Alfie · Egotist

📈 Under 100 → 133,000 monthly listeners

"I've learned more about marketing my music in the last month than in the past 10 years I've been pursuing music as a career. Troy made it super easy to understand."

Wendy Lucas

📈 Six years of posting, then her first viral post inside the round

"Been posting consistently for 6 years without any big viral moments. Started the cohort in May and just had my first viral post on trial reels with over 100,000 views!"

Connor Walsh

📈 100,000+ followers, a 10,000-person email list and a Patreon

"He literally tells you how to win… Troy gives you a system you can build on over time, so when you blow up, you'll be ready."

Miriel

📈 9K → 20K monthly listeners + 26K new TikTok followers in 4 weeks

"I've had a TikTok get 400K views, and another one 100K views, and I've also spent a lot less time making TikToks now than before, but had a lot more growth."

Maria Bustos

📈 41 → 37,000 Facebook followers

"My Instagram went from 700 to 17K in the last few months, my Facebook went from 41 followers to 37K!"

starswalker_ · 7 weeks in

"We launched our socials on the 4th of December… sold 450 tickets and placed 3 of the biggest Apple playlists with a Radio 1 meeting on the horizon. Thanks Troy!"

Tom Guilding

"Troy gives you 10 years of marketing experience in 9 weeks. Posting has become easy."

Izzy

"In just over a week, I went from 171 to 1024 followers... This was from empirically finding my flagship, and lazy but consistent posting."

More from the room

• Sam Scherdel: a two-EP label deal and a Love Island sync

• Aruna: 100 → 18,000 Facebook followers

• Jess (Jessiquoi): 1,000 email subscribers, her first merch orders, and so many US show requests she brought in a manager

• THEO: about 800 email subscribers in under a month, and 80 people at her launch party

• Shelle: two years stuck at 420 followers, then fans travelling to her gigs

• Dolly Creamer: recognised from TikTok by strangers, on tour in Alaska

• Bianca: 300 → 1,000 email subscribers

• Pio Hartnett: from posts doing 200 to 300 views to a 530,000-view TikTok, three weeks in

• Thomas · Marina & The Kats: 150,000 views and 1,300 new followers off one hot-seat idea

📦 WHAT YOU GET

🔴 Live with me, every week

Every lesson is live, with me, while I'm still doing this for real with my own band. Recorded, with notes and a transcript, so missing one isn't falling off.

🎯 Hot seats on your actual account

Your posts, your song, your numbers, on the screen. You bring the question, you get a proper long-form answer, and nobody rushes you along to the next person.

📈 Thomas took one idea from a Monday hot seat and got 150,000 views and 1,300 new followers on TikTok, then 122,000 views and 1,600 followers on Facebook.

👥 The community

You'd be joining 240+ artists whose music has been streamed over 200 million times, with 2.8 million monthly listeners and nearly 4 million followers between them. From first singles to festival acts.

Someone in there is dealing with the problem you'll hit next month. I played a gig in Glasgow where three of the bands on the lineup had all been through the cohort.

🧰 The toolkit, from day one

Every tool is built to take a decision off your plate, all in Google Sheets so nothing's confusing to use.

• The Day 1 Scorecard: see exactly where your fans are leaking out

• The Flagship Testing Tracker and Optimiser: tells you what to keep, retest or replace, so you stop guessing

• The Superfan Sequence Builder: build your welcome emails once and let them run

• The Merch Profit Calculator: price every drop so it can't lose you money

• The Tour Starter Kit: the same tracker my band used to sell out four shows

• AI tools that help you write your emails and captions in your own voice

🔒 Yours to keep

Every recording, transcript, tool and workbook. I never take anything away.

🎁 INCLUDED WITH YOUR SEAT

📼 Every past cohort, instantly

The moment you're in, not in November. One artist watched them, ran the system, and went from 8,000 to 20,000 monthly listeners before her cohort had even started. Two weeks into the live sessions she's on 31,000.

📂 12 months of the Post Inspo Megafolder (worth £180)

Real posts by real artists, updated daily, with the breakdown of why each one worked. You'll never wonder what to post again.

💌 The Email Inspo Folder

The best emails from marketers and artists, broken down for musicians. You'll never wonder what to send again.

🎬 The Elevated Inspo Megafolder

Craft breakdowns for when you've earned the polish: framing, grade, and what the hard part was. Cohort and Academy only. Not for sale.

🏷️ The One Person Label OS

The operating system behind the whole method, as a web app. Run your career like a label, on your own. Not for sale.

🤖 AI Troy

My verbatim cohort teaching, on demand, for the question you have at 11pm on a Tuesday. I've told the room it's better than me. I'm only half joking. Not for sale.

You can't buy any of these anywhere else.

🔁 WHAT CHANGES

❌ Guessing what to post → ✅ one tested flagship, pushed on purpose

❌ Views that go nowhere → ✅ views that turn into listeners, then fans

❌ Followers who never buy → ✅ an email list and merch that pay you back

❌ Empty rooms → ✅ shows booked under your number, so they sell out

❌ Posting into the void, alone → ✅ your account worked on live, in the room

❌ Five posts a day and burnt out → ✅ a rhythm you can keep for a year

⏳ WHY APPLY NOW

I posted for 64 days before anything happened. Then one post did 330,000 views. Those 64 days are the part most people quit in, and the cohort exists so you don't spend them guessing on your own.

The earlier you're in, the earlier you start. Everyone gets every past recording and the full toolkit the moment they join, so people who apply now get weeks of head start before the first live session.

🗓️ Doors close 19 November. September's round sold out.

✅ WHO THIS IS FOR

💷 The investment is four payments of £300, or £997 if you pay in full.

✅ You make great music but the traction hasn't caught up yet

✅ You're getting views that don't turn into streams, fans or sales

✅ You're just starting out and want to build it properly from day one

✅ You've got a following you can't convert into fans

✅ You'll actually show up and implement over the nine weeks, and keep going after

🚫 WHO THIS IS NOT FOR

❌ You're looking for shortcuts or hacks

❌ You want a done-for-you agency to take it off your hands

❌ You're not willing to post your music as content

❌ You expect results without effort

📝 HOW APPLYING WORKS

1. Fill in the application below. It takes about five minutes.

2. I read every one myself.

3. I get back to you personally, and if it's a fit, I'll tell you why.

4. Once you're in, you get every past recording and the full toolkit straight away.

There's no pressure in it. You're completely free to say no, and the free stuff I post every day isn't going anywhere. But if you're ready to stop guessing, this is how you start.

🤝 MY 90-DAY COMMITMENT

Show up, implement the system and stay consistent for 90 days. If you're still not seeing growth, you get a private audit and a 1:1 with me to find exactly what's blocking it.

No one gets left behind.

👋 WHO'S TEACHING

I'm Troy. I'm not special.

I don't think my music is better than yours. My algorithm isn't different to yours. I simply won't fuck off when others would. That's the whole difference between my band sitting at #3 in the UK Rock and Metal chart and the bands I started with, still playing the same Mars Bar in Worcester.

I don't have a rich uncle in the music business. About eight years of my content was shit. Then I worked out the system, and now I teach it while I'm still running it with my own band, every week, in real time.

If I can do this, so can you.

❓ FAQ

The questions people ask me most before they apply.

I'm starting from basically zero. Is this still for me?

Yes. And honestly, starting early is an advantage.

You don't need an audience, a back catalogue or a monthly listener count to get value out of this. You get to build the foundations properly instead of spending two years posting without knowing what you're aiming at.

Maria Bustos came in with 41 Facebook followers. Forty-one. She hit 37,000, and her Instagram went from 700 to 17,000 in the same stretch.

If you're about to release your first few songs, the nine weeks are about getting you to understand who your music is for, what to post, where to post it, how to turn attention into listeners, and how those listeners become the people who show up for everything you do.

The biggest thing I want to eliminate is guessing. By the end you'll know what you're doing and why.

What can I realistically expect to achieve in 9 weeks?

There isn't a number I can honestly promise you, and anyone who gives you one is guessing.

People arrive at completely different stages with completely different music. Some get results absurdly fast. One artist bought her seat, watched the recordings from past cohorts, and before her cohort had even started she'd had a 120,000-view video, gained 4,000 followers in under a week, and gone from 8,000 to 20,000 monthly listeners. Her words: "I think we'll have to rethink the goals for September."

For others it takes longer to find the format and the message that clicks. Alfie did the October cohort, then started running the system with his new band, Egotist, on the first of January with under 100 monthly listeners. It took him a few months to find his feet. He hit 133,000, with the band getting the kind of opportunities that come with that number.

So don't ask "what number will I hit by week nine?" Ask "will I understand how to build this by week nine?" That one I can actually teach you. And it keeps working long after the nine weeks end.

How personalised is the feedback?

Very. This is the point where I stop teaching at you and start looking at your account.

The lessons give you the system. The hot seats are where we apply it to your music, your content, your situation. You bring the question, you get a proper long-form answer, and nobody's rushing you along to get to the next person. Ask the follow-up. Challenge the bit you don't understand. Keep going until you know what your next move is and why.

Every session should end with: this is what I work on next, and here's why.

How much of this is actually you?

All of the live stuff. Every session, every hot seat, me, live.

I could have taken myself out of this and sold it as a course. Plenty do, and it scales beautifully for them. I went the other way. The lessons are the excuse to get you in a room with me while I'm still doing this for real with my own band, showing you what I posted this week and what it did.

That's the bit you can't get from a video library. It's also why I keep the room small.

What if I can't make every live session?

Completely normal. I built this around people with jobs, kids, rehearsals, gigs and lives.

Everything's recorded, with notes and a transcript, so you catch up properly rather than squinting at a replay on 2x. Miss something and have a question? Ask it in the community. I'll answer it there or pull it into the next hot seat if everyone would benefit.

We've had people go through the whole thing attending very few live sessions and still get brilliant results. If you can be there live, brilliant. If you can't, you haven't fallen off.

So is the goal to go viral?

No. Virality is a jumping-off point. "If you go viral, then what?" is the question almost nobody asks.

I got over a million views on a Facebook reel and didn't notice any change in my monthly listeners. One TikTok that did 300,000 got me 20,000 new listeners. Same band, same songs. The difference was what happened after the view.

What I want you to understand is the whole journey: Attention → Listener → Fan → Superfan. How to find the people likely to love your music, stop them, bring them into your world, and keep them there. Those are the people who stream the new song on day one, buy the shirt, join the list, come to the gig and drag their mates along.

That takes longer than nine weeks. The cohort teaches you how to build it.

I get views. They don't turn into streams. Does this fix that?

This is the exact problem the cohort exists for.

"Nearly a million people have seen my video and my streaming numbers are unchanged." I hear a version of that every week, and the content is usually fine. What's missing is everything that's supposed to happen after the view.

We work on that bit: what the viewer expects next, where you send them, what the first touch and the second touch each need to do, and how the music is actually being presented so the click happens. Miriel went from 9,000 to 20,000 monthly listeners in four weeks, plus 26,000 new TikTok followers, mostly by fixing what happened after someone watched.

I've posted consistently before and nothing happened.

Then you already know "just post more" is bad advice. More of a thing that isn't working gets you more of nothing.

You've probably been stuck in the 300s. Every post lands somewhere between 200 and 400 views, no pattern, nothing to learn from. Usually that means you're changing five things at once and can't tell which one mattered.

In the cohort we treat it like a test. Premise, hook, format, positioning, how the song's being presented: one variable at a time, so every post tells you something even when it flops. Wendy Lucas had posted consistently for six years without a single big moment. She started the cohort in May and had her first 100,000-view post on trial reels within the round.

Consistency on its own doesn't equal wins. You need the system underneath it.

I'm worried about feeling behind compared with everyone else.

Don't be. Nobody's on the same timeline and the programme doesn't pretend they are.

Some people are prepping their first release. Some already have an audience but can't convert it. Some understand TikTok and know nothing about email. Some have been releasing for years and never properly understood content.

And wins come at two speeds. Some people find the formula in weeks. Others grind for months and then it goes. kohler3760 joined the October round with under 500 followers. Hit 10,000 monthly listeners three months later, 20,000 three months after that. Both of those are the system working.

Comparison is the thief of joy. Your only job is knowing your next move.

Will this help me get gigs and tour?

Yes. Week 5 is The SuperFan Method and touring, and it's one of my favourite parts.

I'll be honest with you first. Touring is a victory lap, not the place you find new fans. One good reel reaches more new people than a whole tour. The tour is where you meet the people you've already brought in, and that's what makes it worth doing.

So we cover how to tell if people actually want to see you live, which cities to pick, booking rooms under your number so they sell out, dry hire and break-even, the booking email that gets replies, and filling the room without ads. It's how my band went from playing to 50 people to selling out London, Glasgow, Manchester and Bristol.

I'm a musician, not an influencer. Is this just a social media course?

No, and I've got no interest in turning you into an influencer either.

I don't follow my favourite bands on TikTok. I don't care what they post. I care about their music. That's where I want you to end up with your fans.

The music stays at the centre. Content is just the vehicle that gets the right people to hear it. There's a Venn diagram of what you're willing to do, what you want, and what actually helps your music, and the overlap is a sliver. That sliver is what we work in. Nobody's asking you to film a get-ready-with-me.

You'll get better at TikTok as a side effect. The actual skill is building an audience around your music.

Will this work for my genre?

Egotist, Struck/Down and Aphty Kea make completely different music. The system doesn't care about your genre. It cares whether you run it.

If anything, weird is an advantage. Novel artists have a superpower online because the right people are easier to find when you know exactly who they are. My band is desert rock. "Bro, no one's listening to desert rock" was a real comment. We're #3 in the UK Rock and Metal chart.

I've got a day job and barely any time. Is this realistic?

I'm mid-30s with kids and a band. Most of this gets done before bed.

The whole system is built for busy people because I am one. The 5-minute rule exists for exactly this: if a post takes more than five minutes to make and put up, you're not allowed to post it. I mean that literally.

You'll get more out of two posts a day for a year than four a day for two months and a burnout. We build for the first one.

Is there actually a community, or is it mainly a course?

The community's become my favourite part of the whole thing, and I didn't plan that.

Everyone in the room has made a real commitment to their music, which filters for a certain type of person. Serious, a bit delusional, convinced they're going to make it. My kind of people.

Real friendships have come out of it. People support each other's releases, connect professionally, meet in real life. I played a gig in Glasgow where three of the bands on the lineup had all been through the cohort. We stood around after and talked about what we'd all been building.

Nobody engineered that. You put 240-plus ambitious musicians in one room and it happens.

Will I learn from the other artists too?

Massively, and nobody joins for this bit.

Someone in the room is dealing with the problem you'll hit next month. Someone else is asking a question you hadn't thought to ask. Another artist is three steps ahead of you on email and two behind you on content.

You're effectively watching dozens of music careers develop at once, and every hot seat that isn't yours is still a lesson.

Why does community matter so much to you?

Because being serious about music gets lonely.

Most musicians know the feeling. Friends and family are supportive of the idea right up until you decide you're actually going to do it. Then growth changes relationships. I've lived that, and plenty of people in the cohort have said the same thing out loud.

There's real value in a room full of people who don't need the ambition explained to them. Everyone gets it. Everyone's building something too.

What happens when the 9 weeks finish?

You don't lose anything. I never take anything away.

Every recording, every transcript, every tool, tracker and workbook is yours to keep. The community stays open to you, so the relationships you built don't evaporate when the calendar runs out. You also get twelve months of the Post Inspo Megafolder from graduation, the daily-updated folder of real posts by real artists that are working right now.

If you want to keep the live room after you graduate, that's what Music First Academy is for. Ongoing work on your actual account, at the moment you need it, graduates only. Plenty carry on. Nobody's pushed.

Do you guarantee results? What if it doesn't click for me?

No. Nobody can responsibly guarantee a number of streams, followers or listeners, and I'd run from anyone who does.

What I can give you is the strategy, the feedback, the resources and a room that dramatically improves the quality of the decisions you're making. We've had extraordinary results come out of this. Your job is to run the system well enough to get your own.

And here's my commitment. Show up, implement, stay consistent for 90 days. If you're still not seeing growth, you get a private audit and a 1:1 with me to find exactly what's blocking it. No one gets left behind.

The only way you lose at this is by stopping. The artists who win in my system aren't the most talented or the most viral. They're the ones who don't fuck off when it gets quiet.

How does the payment plan work?

Four monthly payments of £300, starting the day you join. That's £1,200 in total.

Or pay £997 in one go and save yourself £203. You'll see the full breakdown before you commit, so you can work out what actually makes sense for your budget. Pick the one that means you can join without stress.

Is it worth it if money's tight for me right now?

I never want somebody joining because they felt pressured into it.

£300 a month is real money. If it means you have to look at your budget properly before committing, you should. And you're completely free to say no. The recordings, the folder and the free stuff will still be there.

What you're paying for is the curriculum, direct feedback on your account, the hot seats, the tools, the community, and a system you'll still be running in three years.

Spencer put it better than I can: "I've paid £1,500/month for coaching and £5,000 for courses that didn't touch the value in this cohort."

If you're ready to properly work on your music career and want to stop stitching it together from random advice online, that's who I built this for.

But take it seriously. I want people inside who are actually going to use it.

The 64 days before anything happened are the part most people quit in. The cohort exists so you don't spend them on your own.

Stopping is the only way you lose. You just have to be really good at not fucking off, and I'll be in the room every week while you do.

👇 The application's right below. It takes about five minutes.