Therapy’s Best Kept Secret Is You-II: The Strategy
$67$127
Therapy’s Best Kept Secret Is You — Part II: The Strategy
Product Type
Digital product / on-demand workshop
Price
$67
Product Subtitle
A 90-Minute Practical Workshop to Build a Clear, Ethical, Sustainable Visibility System
Short Product Description
You do not need to be everywhere. You need one clear platform, one clear message, and one sustainable system.
Part II is a 90-minute practical workshop for therapists who are ready to turn their clinical knowledge into a professional online presence people can understand and use.
Long Product Description
You have probably heard some version of this before:
“You need to be on social media.”
And maybe that advice made you want to throw your phone across the room.
Because the real questions are not always being answered.
Which platform makes sense for my practice?
What do I actually post?
How do I talk about my work without sounding like everybody else?
How do I know whether my website, directory profile, Google listing, and social media all say the same thing?
How do I make it easy for a person to go from seeing my post to knowing how to contact me?
How do I do this without living on my phone?
That is what Part II: The Strategy is for.
This is where we move from courage to clarity and execution.
You will learn how to build a focused campaign instead of posting whatever comes to mind. You will identify your ideal audience, write a niche statement in language real people can understand, choose content pillars that fit your work, and build a clear path from your content to a next step.
We will also talk about the different ways people enter your practice today.
Some people call.
Some people ask a friend, physician, pastor, school counselor, or another professional for a referral.
Some people search Google.
Some people read your website.
Some people review your Psychology Today profile or another directory profile.
Some people look at your LinkedIn page.
Some people watch one video or read one post before they ever decide whether to reach out.
I understand that because I have a technological preference myself. Sometimes I do not want to talk to anybody first. I want to read. I want to see what you offer. I want to understand how you think. I want to know whether you are somebody I can trust before I have to explain what I am carrying.
A lot of people are like that.
They are not avoiding help. They are trying to feel safe enough to take the next step.
Part II helps you make those entry points clearer, more consistent, more professional, and easier for the right people to use.
You do not need to become an SEO expert, a graphic designer, a videographer, or a social-media influencer.
You need a system that makes sense.
What You Will Learn
Inside Part II, we will cover:
How to think about a campaign: one audience, one problem or desire, one offer, one next step, and one clear time frame
Why repetition is not laziness; it is how people finally hear your message
A 30-day campaign rhythm that reduces decision fatigue
How to identify the audience you most want to serve
How to build a niche statement and elevator pitch in language real people can understand
How to decide where to show up without trying to be on every platform
Why LinkedIn can be powerful for professional referrals, peer visibility, speaking, training, and relationship-building
How to use four simple content pillars: teach, normalize, story, and invite
How to create hooks without becoming performative
How to use a simple caption structure: hook, emotional bridge, and clear call to action
How to turn one good idea into a post, short video, email, blog, workshop talking point, or directory update
Brand consistency: why your website, LinkedIn, directory listing, Google Business Profile, Stan Store, colors, fonts, voice, and contact details should feel connected
“Make sure your website looks like you charge what you charge”
How to review your website, bios, services, professional photo, booking path, and mobile experience
SEO in plain language: helping people and search engines understand what you do, who you help, and where you are
Local SEO basics: Google Business Profile and NAP consistency
NAP consistency: making sure your Name, Address, and Phone number match everywhere online
How to use directories and referral partners as trust channels
How to create a clear path from content to contact, inquiry, consultation, booking, workshop registration, or resource download
How to choose tools that make your practice easier to access and easier to run
How to create a sustainable content rhythm that respects a clinician’s time and energy
Ethical guardrails around privacy, client stories, direct messages, comments, professional boundaries, and education versus therapy
What You Will Walk Away With
After Part II, you will have a clearer understanding of:
Who you are talking to
What you want to be known for
Which platform makes the most sense to start with
What you can post without starting from scratch every week
How to create a campaign rather than random posts
How to improve the places people find you online
How to make your next step visible and easier to use
How to build consistency without creating burnout
This Is For You If
Part II is for you if:
You have been saying, “I know I need to do something online, but I do not know where to begin”
You are tired of making one post, hearing crickets, and disappearing for three months
You need help identifying your audience, niche, and message
Your website, directory profiles, and social media do not feel connected
You are unsure which platform fits your practice
You want a clear content system that works with a real clinical schedule
You want to be more findable without becoming an influencer
You want your online presence to match the quality of the work you do in the room
What You Receive
When you purchase Part II, you receive:
Immediate access to the 90-minute on-demand strategy workshop
A step-by-step campaign and content framework
Guidance for audience clarity, niche language, bios, content pillars, hooks, and calls to action
A practical visibility-system framework covering your website, directories, Google Business Profile, referrals, social media, and inquiry pathway
A sustainable approach you can adapt to your own practice, personality, capacity, and professional goals
Suggested Tools Discussed
The workshop may reference tools and systems such as:
LinkedIn
Google Business Profile
Psychology Today and other directories
Canva
Stan Store
MailerLite or another email platform
SimplePractice or another scheduling/client portal
A business phone system such as QUO/OpenPhone
Google Workspace
Website and booking links
You are not required to use every tool. The goal is to choose the tools that fit your practice and create a clear client experience.
Ethical Note
This workshop provides education and practical considerations. It does not provide legal advice, individual ethics consultation, or guarantees about HIPAA compliance, state-board compliance, or business outcomes.
Your responsibility is to know and follow the rules that apply to your license, state board, professional code, employer, insurance contracts, privacy laws, and practice setting.
The guiding principle remains:
Social media is where I teach. It is not where I treat.