Perpetual Enrollment Setup Call

Every June we tell our families the season is over. Have a great summer. Then a few weeks later we’re chasing them to re-enroll for fall.

Music schools, martial arts programs and gyms stopped doing this years ago. Their members stay enrolled until they decide to leave. Dance studios can work the same way, and at my studio, we’ve been running perpetual enrollment for years.

In this 60-minute call, I’ll walk you through how to set it up at your studio, based on how you run things now.

We’ll cover:

• How to move from session-based to ongoing enrollment

• Billing and tuition structure that supports it

• A withdrawal policy with fair friction (not a trap, not a revolving door)

• How to handle summer so families don’t drop off

• How to announce the change to current families without pushback

What you get:

• A short intake form before the call so we spend our time on your studio, not on background

• 60 minutes 1:1 with me on Zoom

• My perpetual enrollment checklist to use after the call

This is for you if:

• You lose families every summer and spend July and August rebuilding

• You’re tired of the re-enrollment scramble every spring

• You want steadier, more predictable revenue

I’ve owned and run a dance studio for over 35 years. This is one of the best changes we’ve made.