More Than Just a Bird: Free EMU Starter's Guide

You've probably sat through a presentation that went nowhere. Sent a message that got no response. Delivered training that nobody remembered a week later.

It's not because you didn't try hard enough.

It's because the message wasn't built for them.

The EMU Starter's Guide is a free 4-page guide that introduces the EMU Communication Model — the same framework used in Fortune 500 boardrooms, sales teams, and leadership programs to transform how people communicate.

Inside you'll discover:

🧠 Why your brain works against you Learn about Broca's Area and why predictable communication gets tuned out in the first 7 seconds — and exactly how to break that pattern.

❤️ The Meatloaf Moment Why people don't remember information — they remember experiences. And how to make your message connect to something already meaningful inside your audience.

🍞 Bread, Milk, Butter The Sesame Street secret to messages that stick. If they can't remember it without notes — it wasn't useful. Here's how to fix that.

✅ The EMU Checklist A simple 9-question filter to run before every message, meeting, or presentation. Use it once and you'll never communicate the same way again.

BONUS: Watch the 3-minute intro video included in the guide — get the full EMU overview before you even finish page one.

This guide is for you if:

You present, train, lead, or sell — and your message isn't landing the way it should
You want a simple, repeatable framework for every communication moment
You're tired of "great" presentations that nobody remembers

This guide is free because the EMU model should be in the hands of every communicator. Consider it a sample of what's possible.

Is your message Engaging?

Is it Meaningful?

Is it Useful?

Is it EMU?

If not — #MakeItEMU.

What happens after you download: You'll receive the guide instantly. You'll also join the EMU Insider — a community of communicators getting weekly tips, strategies, and exclusive content to keep making their messages more Engaging, Meaningful, and Useful.

No spam. No pressure. Just better communication.

-Derrick 🪶

More Than Just a Bird: Free EMU Starter's Guide

You've probably sat through a presentation that went nowhere. Sent a message that got no response. Delivered training that nobody remembered a week later.

It's not because you didn't try hard enough.

It's because the message wasn't built for them.

Inside you'll discover:

🧠 Why your brain works against you Learn about Broca's Area and why predictable communication gets tuned out in the first 7 seconds — and exactly how to break that pattern.

❤️ The Meatloaf Moment Why people don't remember information — they remember experiences. And how to make your message connect to something already meaningful inside your audience.

🍞 Bread, Milk, Butter The Sesame Street secret to messages that stick. If they can't remember it without notes — it wasn't useful. Here's how to fix that.

✅ The EMU Checklist A simple 9-question filter to run before every message, meeting, or presentation. Use it once and you'll never communicate the same way again.

BONUS: Watch the 3-minute intro video included in the guide — get the full EMU overview before you even finish page one.

This guide is for you if:

You present, train, lead, or sell — and your message isn't landing the way it should
You want a simple, repeatable framework for every communication moment
You're tired of "great" presentations that nobody remembers

This guide is free because the EMU model should be in the hands of every communicator. Consider it a sample of what's possible.

Is your message Engaging?

Is it Meaningful?

Is it Useful?

Is it EMU?

If not — #MakeItEMU.

No spam. No pressure. Just better communication.

-Derrick 🪶