Content Marketing Planner

$12.99

Sitting down to post and not knowing what to say? This planner puts your whole content plan on paper: what goes out each week, which ideas are next, what's working, which hashtags you use and how you want to sound. Eight templates in one printable PDF you can start using today.

What you get

Monthly Content Calendar (2 pages). Five weeks, Monday through the weekend, with a roomy box for every day and a spot for your total pieces this month. The second page holds the month's theme, a key dates and launches table, and 15 lines for notes.
Social Media Post Planner. 24 rows for date, platform, content type, topic or hook, CTA and status, plus platform, month and total posts at the top.
Content Idea Bank. 24 rows for each idea's format, target audience, keyword or SEO term, priority and status, organized by quarter.
Analytics & Metrics Tracker. 22 rows for date, post, impressions, clicks, engagement and conversions, a totals row, and lines for key takeaways.
Hashtag Strategy Worksheet. A table for 10 primary hashtags (category, average reach, competition, what to use it for), 4 branded hashtags, and 3 ready-to-rotate hashtag sets.
Brand Voice Guide. Your three brand adjectives, a We are / We are not table, six writing rules to check off, a Say this / Not this phrase table, and notes.
Email Newsletter Planner. 22 sends with subject line, topic, CTA, segment and status, plus your monthly goal, total sends and A/B test notes.
Content Repurposing Worksheet. 22 rows to turn one piece into new formats by platform and date, plus a checklist of six repurposing ideas.

Also inside: a how-to page with three steps, pro tips and a contents table, plus a page of other Everlight templates.

Who it's for

Coaches and consultants posting to build trust and book clients
Freelancers and creatives marketing themselves between projects
Small business owners doing their own marketing without a team
Etsy and online shop owners planning around launches and sales
Newsletter writers who want subject lines and segments in one place
Anyone who wants one plan instead of a pile of sticky notes

How it works

Download the PDF right after purchase.
Print the pages you need at home on US Letter paper, or open the file on a tablet in any app that lets you write on PDFs.
Start with the calendar, plan your posts and emails, then log your results each month.

It's a printable PDF that also works on a tablet. Tap a template name on the cover or contents page to jump straight to it, and tap the footer on any page to get back to the contents.

File details

Format: printable PDF, one file
Pages: 13
Size: US Letter (8.5 x 11 in)
Fill in: by hand, or with a stylus in a PDF app. The pages are not typeable form fields.
Delivery: instant download. Nothing will be shipped.

Print as many copies as you need for your own business.

Stuck? Reply to your order email and I'll help.

Content Marketing Planner

$12.99

What you get

Monthly Content Calendar (2 pages). Five weeks, Monday through the weekend, with a roomy box for every day and a spot for your total pieces this month. The second page holds the month's theme, a key dates and launches table, and 15 lines for notes.
Social Media Post Planner. 24 rows for date, platform, content type, topic or hook, CTA and status, plus platform, month and total posts at the top.
Content Idea Bank. 24 rows for each idea's format, target audience, keyword or SEO term, priority and status, organized by quarter.
Analytics & Metrics Tracker. 22 rows for date, post, impressions, clicks, engagement and conversions, a totals row, and lines for key takeaways.
Hashtag Strategy Worksheet. A table for 10 primary hashtags (category, average reach, competition, what to use it for), 4 branded hashtags, and 3 ready-to-rotate hashtag sets.
Brand Voice Guide. Your three brand adjectives, a We are / We are not table, six writing rules to check off, a Say this / Not this phrase table, and notes.
Email Newsletter Planner. 22 sends with subject line, topic, CTA, segment and status, plus your monthly goal, total sends and A/B test notes.
Content Repurposing Worksheet. 22 rows to turn one piece into new formats by platform and date, plus a checklist of six repurposing ideas.

Also inside: a how-to page with three steps, pro tips and a contents table, plus a page of other Everlight templates.

Who it's for

Coaches and consultants posting to build trust and book clients
Freelancers and creatives marketing themselves between projects
Small business owners doing their own marketing without a team
Etsy and online shop owners planning around launches and sales
Newsletter writers who want subject lines and segments in one place
Anyone who wants one plan instead of a pile of sticky notes

How it works

Download the PDF right after purchase.
Print the pages you need at home on US Letter paper, or open the file on a tablet in any app that lets you write on PDFs.
Start with the calendar, plan your posts and emails, then log your results each month.

It's a printable PDF that also works on a tablet. Tap a template name on the cover or contents page to jump straight to it, and tap the footer on any page to get back to the contents.

File details

Format: printable PDF, one file
Pages: 13
Size: US Letter (8.5 x 11 in)
Fill in: by hand, or with a stylus in a PDF app. The pages are not typeable form fields.
Delivery: instant download. Nothing will be shipped.

Print as many copies as you need for your own business.

Stuck? Reply to your order email and I'll help.