
Experience Design & Innovation Director | Wanderluster | Travel & Tech Blogger

This 20 pages guide helps small hotels, B&B & Airbnb hosts to craft "Ritual Kits"
See who you really compete with, investigate like a guest and turn the gaps into your edge

Harness the power of travel personas: gain insights, tools, and resources to build your own profiles

The first-ever masterclass tailored specifically for small tourism businesses (160 pages)

How to improve your communication with your guests

Download this PDF packed with 15 irresistible social media hooks with practical examples

This free workbook guides you through defining your brand's values, purpose, and impact, empowering

Tour Operators, B&B Host, Retreat Planners: are you making the same mistakes?

50 ready-to-use experience ideas for stays, tours & agencies, and retreats.

Stop listing amenities. Find your feeling in 3 questions and write the sentence that sells.

See who you're really up against, what AI says about you, and where your opening is.

Fifty openers that speak to your future guest, for stays, tours & agencies, and retreats.

Low-cost moments for arrival, night-time and departure that guests remember.

Stop writing for everyone. Find the one guest you design for, in 20 minutes.

One small human moment for every stage of the stay, and how to turn them into reviews.

Nine guest messages written in full, from booking to the note that brings them back.

S, M and L welcome kit ideas for stays, tours & agencies, and retreats.

Use ChatGPT, Gemini or Canva to make your phone photos shine, without changing a single detail.

30 ready-to-use AI prompts for listings, guest messages, experiences and content.

30 days of Reel, carousel and Story ideas for small travel businesses, each with a ready-made hook.