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Flirty Fleurs

Alicia Schwede, founder of FF, inspires florists through her blog and workshops.

Get My "Considering Perceived Value" PDF Now!

Get My "Considering Perceived Value" PDF Now!

$4.99

In recent wedding seasons, I've noticed a shift toward floral arrangements, especially centerpieces, that use only flowers and no foliage. This modern, minimalist style is undeniably stunning, but it raises a key question: Are florists charging enough for these "flower only" designs?

To explore this, I created two arrangements using the same flowers—one with foliage and one without. In the 8-page PDF linked here, you'll find images of both designs, along with a detailed price breakdown. Let’s dive in and discuss the perceived value of these styles and how it impacts pricing for florists.

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Total :US$4.99