The Open House Playbook by Gina Romano

If you've been showing up to open houses, sitting there for two hours, and walking out with nothing - this is for you!

I've been running open houses for 20+ years.

And what I see agents doing now is breaking my heart.

No prep.

No circle calls.

Signs put up right before they arrive.

No wonder nobody's coming.

In this free guide, I'm sharing the exact system I used to turn every single open house into a lead generation machine - whether the house sells or not.

Here's what's inside:

✅ The sign strategy that gets people curious before the weekend even starts (hint: 6 minimum, 2 days in advance)

✅ The circle call script I've used for 20 years to warm up the neighborhood before I even show up

✅ The "neighborhood invite" move that gets you face time with potential sellers hiding in plain sight

✅ Why themed open houses are your secret weapon in a slower market — and exactly how to pull one off

✅ The prep checklist that makes you look like the most professional agent in the room before anyone walks through the door.

This isn't theory. This is what actually works — straight from the field, 20 years in.