The Powerhouse™️ Signature Brand Transformation

THE POWERHOUSE™ — £2,500

Complete Brand Transformation & Launch Experience | 6–8 Weeks

The Powerhouse™ is Hapn’s signature five-phase brand transformation for businesses ready to elevate how they look, how they’re perceived and how they show up in their market.

Because sometimes the business has already evolved — but the brand hasn’t caught up.

Your experience, your offer and the quality of what you deliver may have grown, while the identity representing it still belongs to an earlier version of your business.

That’s the gap The Powerhouse™ is designed to close.

This isn’t simply logo design.

And it isn’t a rebrand that ends with a folder of files.

Across five carefully developed phases, we take your brand from its strategic foundations through to a complete visual identity, established brand presence, launch campaign and intentional rollout.

One cohesive brand. Built from the inside out.

PHASE 1 — THE BLUEPRINT

Before we design how your brand looks, we define what it needs to communicate.

The Blueprint creates the strategic and creative foundation for everything that follows.

We explore your business, audience, market, positioning and ambitions to establish a clear direction for the brand you’re becoming.

Your Blueprint includes:

• Brand discovery & strategic direction
• Audience positioning
• Competitor positioning
• Brand personality & values
• Brand differentiation
• Creative direction
• Visual moodboard & aesthetic direction
• Brand strategy development

This becomes the blueprint we build your entire brand around.

PHASE 2 — THE IDENTITY

This is where the strategy becomes recognisable.

We translate your Blueprint into a bespoke visual identity designed to create recognition, consistency and a stronger perception of your business.

Rather than designing a logo in isolation, we create an interconnected identity system that can grow with your brand.

Your Identity includes:

• Full bespoke logo suite — primary, alternative & supporting marks
• Monogram or crest where appropriate
• Typography suite & font files
• Complete brand colour palette
• Supporting visual brand elements
• Brand art direction
• Brand mockups
• Full brand guidelines

The goal isn’t simply to make your business look beautiful.

It’s to make it recognisably yours.

PHASE 3 — THE PRESENCE

A strong identity shouldn’t exist only inside a brand guidelines document.

The Presence takes your new identity and builds the visual world your audience will actually experience.

Social Media

• Cover banners
• Highlight covers
• 20 bespoke grid templates
• 30 bespoke story templates
• Social media mockup grid

Print & Marketing

• Business card design & 100 printed cards
• Flyer design & 100 printed flyers
• 2 × A2 promotional posters
• 1 × roller banner

By this stage, your branding isn’t simply an identity.

It has a presence.

PHASE 4 — THE CAMPAIGN

Now we prepare your new brand to be seen.

Your Campaign phase develops the creative direction surrounding your new identity, giving you a cohesive visual concept to carry into your own photography, video, social content and marketing.

Your Campaign includes:

• Campaign concept & creative direction
• Campaign moodboard
• Content direction
• Shot-list guidance
• Launch messaging direction
• Branded campaign graphics
• Launch-ready social assets

You’ll have a clear creative direction for producing content that actually belongs to your new brand.

PHASE 5 — THE LAUNCH

A transformation isn’t complete until people see it.

Rather than quietly changing your logo and hoping people notice, we prepare your new identity to enter the market intentionally.

Your Launch includes:

• Launch creative direction
• Launch-ready visual assets
• Content rollout direction
• Guidance on using your new identity consistently
• Complete brand strategy documentation
• Final brand guidelines & organised asset suite

You’ll leave The Powerhouse™ knowing not only what your new brand looks like — but how to use it.

FIVE PHASES. ONE COMPLETE TRANSFORMATION.

The Blueprint. We establish the direction.
The Identity. We make it recognisable.
The Presence. We build its world.
The Campaign. We prepare it to be seen.
The Launch. We make it Hapn.

Not just different.
Not just prettier.

Powerful, intentional and built to be remembered.

INVESTMENT: £2,500

Pay in full: £2,500

or

5 monthly payments of £500

Your first instalment secures your place and begins your Powerhouse™ experience.

The Powerhouse™
We don’t just build brands. We electrify them.