
The £80K Black Friday Blueprint
Your Step-by-Step Guide to Planning, Launching & Selling Out Your Black Friday Campaign!
You've mastered the treatments. Now it's time to master the sales strategy behind a successful Black Friday campaign!
Welcome to The £80K Black Friday Blueprint!
I'm so excited to have you here!
Black Friday has the potential to be one of the biggest revenue-generating opportunities of the year for your clinic, but successful campaigns don't happen by simply offering a discount and hoping the bookings roll in.
They happen through strategic planning, irresistible offers, consistent marketing and knowing exactly how to turn interest into paying clients.
Inside this programme, I'm sharing the strategies, systems and sales techniques behind my own £80K Black Friday campaign, so you can take what I've learned and apply it to your clinic.
Whether you're running your very first Black Friday promotion or you're ready to take your existing campaigns to the next level, I'll guide you through the process step by step.
✨ What You'll Learn Inside
🖤 Module 1: The Black Friday Offer – Offers & Pricing
We'll start by creating Black Friday offers your clients actually want to buy.
I'll show you how to structure treatment packages, calculate profitable pricing, introduce flexible payment options and create offers that feel too good to miss without sacrificing your profit margins.
You'll also learn how to position your campaign, choose your promotional dates and maximise your opportunities to generate bookings.
🖤 Module 2: Black Friday Preparation – Marketing & Sales Strategy
Once your offers are ready, it's time to build excitement and get your audience ready to buy!
I'll walk you through preparing your marketing strategy, creating engaging social media content, building your VIP waitlist and planning your email campaigns.
We'll also explore DM outreach, influencer marketing, simplifying your booking process and creating genuine urgency to encourage clients to take action.
🖤 Module 3: Your Campaign in Action – Let's Get Selling!
Now it's time to put everything into practice!
I'll guide you through implementing your Black Friday strategy, staying consistent with your marketing and confidently managing sales conversations.
You'll learn how to keep momentum throughout your campaign, follow up with interested clients and turn your preparation into real booking opportunities.
🎁 Your Exclusive Black Friday Resources
Alongside your training, you'll receive practical resources designed to make implementing your campaign as simple as possible.
✨ Black Friday DM Sales Guide – A simple framework to help you confidently turn enquiries into confirmed bookings.
✨ The £80K Black Friday DM Sales Method – A detailed sales conversation strategy with ready-to-use scripts, VIP waitlist outreach, booking processes and follow-up messages.
✨ The £80K Black Friday Campaign Timeline – Your campaign roadmap, showing you when to build excitement, launch your offers, introduce urgency and make your final sales push.
✨ The £80K Black Friday Email Strategy – A complete 10-email campaign sequence, including templates, subject lines and calls to action to help turn your email subscribers into paying clients.
These resources are designed to save you time, remove the guesswork and give you the confidence to execute your campaign.
💗 More Than Just a Black Friday Sale
The strategies you'll learn throughout this programme aren't just for one promotional campaign.
They're skills you can continue using to grow your clinic throughout the year.
From understanding profitable pricing and creating compelling offers to improving your marketing, confidently selling through DMs and building stronger relationships with your clients, these are foundations that can support your business long after Black Friday.
🚀 Ready to Get Started?
My biggest advice?
Don't just watch the training. Take action!
Work through each module, download your resources and start putting what you learn into practice.
You don't need to have everything perfect before you begin. You just need a clear plan, a willingness to show up and the confidence to put your offers in front of the right people.
I've shared the strategies that worked in my clinic. Now it's time to adapt them to yours.
Let's make this your most successful Black Friday campaign yet! 🖤
Love,
Samantha x