
1.2 million followers. 500 million views. 15 months.
I started posting faith content the same way most people do. Film something I believed in, post it, and hope. Most of it went nowhere.
Things changed when I stopped guessing and started paying attention to what actually holds people’s attention. I tested it across YouTube, TikTok, Instagram, and Facebook until I had a process I could repeat every day. That process took me to 1.2 million followers and 500 million views in 15 months.
This playbook is that process, laid out step by step.
What’s inside
The HSHC formula (Hook, Story, Hook, Convert) I use to structure every video
Real hooks that stopped the scroll, plus the weak openers that kill a video in the first three seconds
Re-engagement lines that keep people watching past the 15-second drop-off
How often to post, where, and what times have worked best for me
Why reaction videos are the easiest way to start if you’re at zero
The AI prompts I use to write hooks and scripts faster
How to turn viewers into an actual community
Who it’s for
Pastors who want their message to reach past Sunday. Christian creators who are posting consistently but not breaking through. Kingdom entrepreneurs building something with purpose.
You don’t need fancy equipment or editing skills. I started with a phone.
It’s 13 pages, and you can start using it today.
Get the Playbook now and start reaching millions.