
This template is a practical guide to help you understand what to charge and how to confidently share your rates with brands. A professional rate card isn’t just about numbers — it’s about knowing your value, setting boundaries, and communicating your worth with ease. These are base rates meant to guide you; you can always negotiate higher or choose to be flexible depending on the brand and the scope. What matters most is deciding what feels right for you and also take the brands and the relationship you can create with them into consideration.
This guide is for you if you’re looking to:
Achieve your dream of working with brands you genuinely love
Find meaning in your work by building something aligned and sustainable
Be happy doing what you do, without burnout or second-guessing your worth
This template is one of the first steps into freelancing as a creator — make it your own, be creative, and enjoy the journey. If you have any questions, my DMs are always open.