Dlphin Viral Strategy + Content Execution Retainer

Dlphin Viral Strategy + Content Execution

Monthly Scope & Itemized Value

1. Viral Strategy & Audience Research
Includes persona strategy, audience behavior, search behavior, pain points, keywords, trends, seasonal opportunities, and testing direction.
Estimated value: $1,500/month

2. Scriptwriting
Up to 90 scripts per month for Dlphin team members.
Includes hooks, body copy, CTAs, filming direction, and platform-friendly structure.
Estimated value: $4,500/month
(Based on an average of $50 per script.)

3. Daily Social Media Posting
Publishing approved content across designated Dlphin platforms on a daily basis.
Includes scheduling/posting and basic publishing coordination.
Does not include full community management, DMs, customer service, or comment moderation unless added separately.
Estimated value: $1,000/month

4. Trend + B-Roll Development
Researching trends, sounds, B-roll opportunities, short-form concepts, 7-second videos, and team-specific trend assignments.
Estimated value: $750/month

5. Content Calendar + Monthly Planning
Helping build and organize the monthly content direction around business goals, personas, seasonal priorities, scripts, trends, B-roll, and testing.
Estimated value: $750/month

6. Content Review + Optimization
Reviewing hooks, scripts, messaging, audience fit, performance signals, and recommending adjustments based on what is working.
Estimated value: $750/month

7. Monthly In-Person Content Day
Attendance at one in-person content day per month.
Includes strategic support, filming guidance, on-set feedback, and participation as needed.
Estimated value: $750/month

8. On-Camera Participation
Appearing in Dlphin content when strategically appropriate.
Includes creator/talent participation in select videos.
Estimated value: $500/month

9. Team Filming Guidance + Content Support
Providing filming notes, delivery direction, script guidance, B-roll instructions, and helping team members understand how content should be executed.
Estimated value: $500/month

10. Content Operations + Team Communication
Slack/Notion coordination related to scripts, content workflows, deadlines, script organization, approvals, and keeping content execution moving.
Estimated value: $500/month

Estimated Monthly Value: $11,500

Retainer includes the scope above up to agreed monthly capacity. Additional scripts, extra content days, full community management, video editing, paid ads, customer service, influencer outreach, or expanded marketing responsibilities would be quoted separately.