The POV Content Guide (Free)
Your work is your best advert. This free guide shows you exactly how to turn it into content people actually watch.
Filmed hands-free with smart glasses while you work, then turned into Reels that bring customers to your business. No camera crew, no experience needed, and about 20 minutes of filming a week.
This guide is for you if you want to:
Get your business seen on Instagram and Facebook
Show off your skill, not just the finished job
Stop wasting money on adverts people scroll past
Post content consistently without it taking over your week
What’s inside (25 pages):
Why POV video works so well for local businesses
Which smart glasses to buy, how much they cost and where to get them
Step-by-step setup and the 3 settings to change first
How to film: 10 rules for great footage
Shot lists for detailers, barbers, burger vans, trades and more
40 proven hooks to stop the scroll
Editing in CapCut: captions, music and export
Posting to Instagram and Facebook, with a caption template
A 30-day plan to get you started
It’s fillable, so you can plan your shots, hooks and results right inside the PDF.
Built by Jamie Nyland: 13 years in short-form content and the founder of POVantage.
Rather we just did it all for you? Check out POVantage Done For You at povantage.com