12 Days of EDIT-mas ❤️💚 The Edits App Challenge
$27
Learn to edit your own short-form videos in 12 days, one simple skill at a time.
A daily mini-lesson, a daily action step, and a live Q&A with an Emmy-nominated editor. All on your phone, all in the free Edits app. By the end, you'll have made three videos you're proud to post.
Dates: November 30 – December 15 (Monday through Friday)
Investment: $27
Spots: Limited to 100 participants
The problem
You know video works. You've seen it build trust, show off your personality, and bring in clients.
So you film something. Then you open an editing app and... freeze.
Too many buttons. Too many tutorials that move too fast. Hours lost on a 30-second clip that still doesn't look right. So the footage sits in your camera roll, and you tell yourself you'll figure it out later.
Here's the truth: editing isn't hard. It's just never been taught to you simply, in the right order, by someone in your corner.
That's what EDIT-mas is for.
How it works
EDIT-mas is 12 days of bite-sized editing lessons, built so you actually finish.
A new lesson every morning. Each challenge day, a short tutorial lands in your inbox at midnight. Watch it whenever works for you.
One small action step. Apply that day's skill to the video you're building, then share your progress in our private WhatsApp group.
Live Q&A at 4pm ET. Every challenge day, join me on Zoom to ask questions, get unstuck, and see edits come together in real time.
Three finished videos. The skills stack. Days 1–5 build your first video, Days 6–10 your second, and Days 11–12 a final branded video. You'll post on Days 5, 10, and 12.
Everything happens in the free Edits app on your phone. No expensive software, no laptop required.
The 12 days
Before we start ➡️ Welcome & the basics. How to import your footage and export your finished video, so Day 1 starts smoothly.
Video 1: Your talking video
Cutting 101
Review of Tools
Audio & Volume
Captions 101
Text & Graphics - post your first video!
Video 2: Your story video
A-Roll vs. B-Roll
Overlay Basics
Transitions
Voiceovers & Music
Pre-Designed Templates - post your second video!
Video 3: Your branded video
Build a Brand Kit
Adding Your Logo & Additional Visuals - post your final video!
What you'll walk away with
Three finished, posted videos for your business
12 editing skills you can use on every video from here on
The ability to utilize visual branding that makes your videos instantly recognizable
The confidence to open the Edits app and just start
A community of business owners cheering you on
Access to every lesson through December 31
Meet your guide
Hi, I'm Katelyn Calhoun. I started editing at 14, and I've spent the last 15+ years producing and editing video for a living.
I'm a two-time Emmy nominee for producing and editing. I ran my own video production company for eight years, making documentaries and brand stories. And I recently finished posting a video on Instagram every single day for 365 days straight.
But the thing I care about most isn't the buttons. It's the story. Every cut, every song, every line of text is a choice that makes someone feel something. That's what I want to help you see.
I'll make editing super, super dang simple. And I'll be right there with you every day of the challenge.
Who it's for
EDIT-mas is for you if:
You're a business owner, solopreneur, or marketer who knows video matters
The tech side of editing intimidates you (or you've avoided it altogether)
You want an encouraging guide who goes step by step, without the jargon
You can set aside about 15–30 minutes a day for 12 business days
It's probably not for you if:
You already edit comfortably in pro software like Premiere or Davinci Resolve
You're looking for advanced effects or cinematic color grading
FAQ
Do I need any editing experience?
Nope. We start from the very beginning: importing your footage and exporting your video.
What do I need?
Your phone, the free Edits app from Instagram, and some footage of yourself or your business. That's it.
What if I fall behind?
You have access to every lesson through December 31, so you can catch up at your own pace.
What if I can't make the 4pm live?
No problem. Every live Q&A is recorded, and the replay is shared in our WhatsApp group.
Do I have to post my videos publicly?
Posting is encouraged, because that's where the confidence comes from. But you can always share in our private group first.
Can I get a refund?
Yes, a full refund is available any time before the challenge begins on November 30. Once the first lesson goes out, all sales are final.
Why only 100 spots?
So I can actually show up for you, answer your questions, and cheer on your progress.