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Katherine Joy

Founder | CPD Educator

THE SHYNE ACADEMY™ | FULL ACCESS

THE SHYNE ACADEMY™ | FULL ACCESS

$297$597

BEYOND THE BASICS. BUILT FOR THE REAL WORLD.

The business world has changed. The way we learn should change with it.

At The SHYNE Academy™, we bring together CPD-accredited professional education, practical business skills, and training in a variety of online business models — all in one learning community.

Whether you want to strengthen your communication and sales skills, grow an existing business, explore new digital opportunities, or learn how different income streams work, there's a place for you here.

LEARN THE SKILLS. EXPLORE THE POSSIBILITIES. BUILD YOUR OWN PATH.

PROFESSIONAL DEVELOPMENT THAT MEANS SOMETHING

At The SHYNE Academy™, we believe education should do more than provide information. It should help you develop practical skills, strengthen your professional capabilities, and demonstrate your commitment to continued learning.

That's why our foundational program, Ethical Sales & Revenue Strategy, has earned independent accreditation through the CPD Standards Office.

WHAT DOES THAT MEAN FOR YOU?

Our accredited program includes:

  • 24 CPD learning hours

  • Structured professional education

  • A formal assessment requiring a minimum 70% passing grade

  • Unlimited assessment attempts

  • A professional certificate upon successful completion

  • Your first year of certification included

Successful graduates earn the designation:

ETHICAL SALES & REVENUE STRATEGIST

Your certification can be showcased on your LinkedIn profile, professional website, résumé, socials and other appropriate professional materials.

EDUCATION THAT ADDS TO YOUR PROFESSIONAL STORY.

CPD accreditation recognizes the educational standards of the accredited program. It does not constitute a professional licence or guarantee acceptance by every employer, industry body, or jurisdiction.

THREE PROGRAMS. ONE ACADEMY.

The SHYNE Academy™ is developing a connected professional education pathway designed to build practical skills you can apply across industries.

PROGRAM ONE — ETHICAL SALES & REVENUE STRATEGY

Our independently CPD-accredited foundational program focuses on ethical selling, professional communication, understanding customer needs, and building trust.

Status: CPD Accredited | 24 Learning Credits

PROGRAM TWO — BEFORE THE YES: BUYER BEHAVIOUR & DECISION LEADERSHIP STRATEGY

Building on those foundations, this program explores buyer psychology, personality and communication styles, and ethical decision leadership through our proprietary 7C Framework™.

Status: Awaiting Final CPD Accreditation Approval

PROGRAM THREE — COMING SOON

Our third professional development program is currently in development. Further details will be announced when we're ready to share them.

Program One is currently accredited. Programs Two and Three are not yet accredited. Future program availability and access will be announced separately.

MEET THE SHYNE COMPANION™

LEARN IT. PRACTICE IT. APPLY IT. OWN IT.

Learning new skills is important. Knowing how to apply them is where the real value begins.

The SHYNE Companion™ is your AI-powered learning and communication assistant, designed to provide additional support throughout your professional development.

Whether you need help understanding a CPD lesson, exploring practical examples, or working through a challenging prospect or customer conversation, the Companion helps you approach situations with greater clarity and confidence.

THE GOAL ISN'T TO MAKE YOU DEPENDENT ON AI. IT'S TO HELP YOU DEVELOP THE SKILLS TO HANDLE THOSE CONVERSATIONS YOURSELF.

BEYOND THE CLASSROOM

EXPLORE THE BUSINESS MODELS. LEARN THE SKILLS. DISCOVER THE POSSIBILITIES.

Not everyone wants to build the same kind of business.

Some people are interested in affiliate marketing. Others want to explore selling products online, creating digital products, working with brands, or building a business using AI.

At The SHYNE Academy™, you have the opportunity to explore different business models, understand how they work, and discover which direction interests you.

EXPLORE OUR BUSINESS EDUCATION MODULES

AFFILIATE MARKETING — Learn how affiliate marketing works and explore promoting products and services through referral partnerships.

TIKTOK SHOP — Explore selling and promoting products through TikTok's commerce platform.

USER-GENERATED CONTENT (UGC) — Discover how creators develop content for brands and businesses.

AMAZON & KDP — Explore Amazon-related business opportunities and publishing books through Kindle Direct Publishing.

PRINT ON DEMAND — Learn about creating and selling custom products without maintaining traditional inventory.

DIGITAL PRODUCTS & CONTENT CREATION — Explore creating digital resources and content for online audiences.

AI ARBITRAGE — Discover business models that use AI tools to support the delivery of digital services.

VIBE CODING WITH LOVABLE — Explore creating websites and digital applications using AI-assisted development.

AND THE SKILLS TO SUPPORT THEM

Beyond individual business models, SHYNE also offers education in:

  • Marketing, branding and content creation

  • TikTok, Instagram, Facebook, Threads, Pinterest, LinkedIn and YouTube

  • SEO and search engine marketing (SEM)

  • Canva, AI tools and digital technology

  • Business organization, budgeting and credit

  • Working with virtual assistants and business support

YOUR INTERESTS. YOUR DIRECTION.

You don't have to choose a business model before joining.

Explore the different modules, learn what each opportunity involves, and build your understanding of the skills needed to pursue it.

Whether you're starting something new, developing an existing business, or exploring the possibility of additional income streams, SHYNE gives you a place to learn.

MORE THAN ONE WAY TO BUILD. MORE THAN ONE PATH TO EXPLORE.

All education is provided for learning and skill development. Earnings and business results are not guaranteed.

THE SHYNE COMMUNITY — YOU'RE NOT DOING THIS ALONE.

There's something special about being surrounded by people who understand what it's like to start something new, try something different, or build something of your own.

Inside The SHYNE Academy™, you'll find a welcoming community where questions are encouraged, experiences are shared, and members genuinely want to see one another succeed.

Whether you're working through a lesson, exploring a new business model, celebrating a milestone, or simply looking for a little encouragement, you have a place to connect.

WHAT YOU'LL FIND INSIDE:

  • A supportive community of learners, creators, and business owners

  • Conversations, questions, and shared experiences

  • Encouragement, celebrations, and member milestones

  • Academy updates, announcements, and educational discussions

  • A place where beginners and experienced professionals are equally welcome

YOU DON'T HAVE TO KNOW EVERYTHING TO BELONG HERE.

Come with questions. Bring your ideas. Share your wins. Learn from others.

Because building something for yourself is exciting, but having people to share the journey with makes it even better.

WELCOME TO THE SHYNE COMMUNITY.

YOUR NEXT CHAPTER STARTS HERE.

ONE ACADEMY. ONE ENROLLMENT. MORE POSSIBILITIES.

You've seen what The SHYNE Academy™ has to offer. Now it's your turn to explore it.

Whether you're looking to strengthen your professional skills, grow an existing business, or discover new opportunities for potential income streams, SHYNE gives you the education, resources, and community to get started.

YOUR $297 USD ENROLLMENT INCLUDES

  • CPD-Accredited Education: Ethical Sales & Revenue Strategy, including 24 CPD learning hours and eligibility for professional certification upon successful completion.

  • Digital Business Education: Explore affiliate marketing, TikTok Shop, UGC, Amazon, KDP, print on demand, AI-powered business models, and more.

  • Marketing & Business Skills: Branding, content creation, social media, technology, and practical business education.

  • The SHYNE Companion™: AI-powered learning and communication support.

  • Business Applications: Forward Focus CRM, Marketing & Communication Compliance Checker, and additional Academy resources.

  • The SHYNE Community: A place to connect, ask questions, share experiences, and continue learning.

YOUR INVESTMENT

$297 USD — ONE-TIME PAYMENT

No required monthly membership fee.

Your first year of certification is included. Optional annual certification renewal is $49 USD after the first year.

Once our second professional development program receives official CPD accreditation, the Academy enrollment price is scheduled to increase to $597 USD.

Enrollment includes the currently available Academy education and resources described above. Future CPD programs and their access arrangements will be announced separately.

BUILD SKILLS THAT GO WITH YOU.

Learn something new. Strengthen what you already know. Explore what's possible.

ENROLL NOW — $297 USD

All education is provided for professional and business skill development. Individual earnings and business results are not guaranteed.

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Rob Christian

The course flow exactly like real conversations do - starting with mindset and emotional regulation, then moving into connection, trust and ethical execution. The tone is calm, grounded, and refreshingly hype-free. There's no manipulation or pressure tactics, which makes it idea for professionals and anyone turned off by toxic sales culture. More that just a sales course, DMs to Dollars builds confidence that extends far beyond the inbox. It's not just a strategy - it's a philosophy, and one I'd confidently recommend to anyone serious about digital marketing.

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Jimmy Ezell

There are a lot of digital programs out there, and honestly, much of the information feels the same. What makes DMs to Dollars different is its focus on real communication. Instead of relying on automation or scripted messages, this program teaches how to connect with people through genuine conversations in the DMs. That personal approach builds trust naturally and makes interactions feel human, not forced. Allowing you to make more sales. What really stands out is the integrity behind the program. There’s no hype or pressure—just a real desire to help people build better relationships with their audience. DMs to Dollars covers parts of marketing that most programs don’t even touch on, and those skills can be used in any business. It’s all about nurturing connections, not gambling on tactics, and that’s what makes this approach both refreshing and effective.

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Lisa G

DM to Dollars completely changed how I show up in my messages. It takes the guesswork out of what to say and helped me communicate with confidence. Practical, simple, and actually usable.

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Susan R

Yes love DMs to Dollars teaches ethical, confident conversations that lead to real decisions. No scripts. No pressure. Just skill-based communication rooted in sales psychology. What you learn works across any platform, any offer, and every stage of business. Built for people who value integrity over manipulation. Susan

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Sammi P

I’ve been involved in other online programs before, but I never made a sale — until DMs to Dollars. This program helped me understand how to have real, natural conversations that convert. It took the fear and awkwardness out of selling and replaced it with clarity and confidence. Beyond the sale itself, I’ve gained valuable knowledge about online marketing that I know I’ll use long-term. I truly appreciate the structure and simplicity of the training. Thank you for building something that actually works

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Nicole F

I just want to pause and give the biggest shout-out to @Katherine Joy, Certified Ai Consultant and the heart behind DMs to Dollars. What she has shared speaks volumes—not just about compliance, but about character. In a space where shortcuts and hype are common, it’s rare and refreshing to be led by someone who chooses integrity, humility, and people over profit. This community is being built on trust, transparency, and real care for those inside it—and that doesn’t happen by accident. It happens because there’s a leader who walks in integrity, honors God, and genuinely wants people to succeed the right way. Thank you, Kat, for setting the standard, protecting your people, and building something rooted in love, faith, and long-term vision. I’m truly grateful to be here and to learn under leadership like this. KISS YOUR BRAIN!

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Ken E

DMs to Dollars has personally been a great confidence builder for me. I’ve only been in the digital/affiliate marketing space for six months, and before being introduced to DMs to Dollars, I had almost given up on earning any online income. The first course I bought into overwhelmed me. I was essentially ghosted and left to figure things out on my own. A friend suggested I try DMs to Dollars, and I’m glad I took that advice and joined this community. The support has been outstanding. My questions have been answered thoroughly and in a timely manner. I’ve even made my first affiliate sales through DMs to Dollars. This program teaches you not only how to sell a digital product, but also how to do it ethically. That part matters to me. I want all of my sales—large or small—to be honest and built on integrity. That’s my bottom line in business, period. I’m looking forward to seeing what the future holds for all of us in this community. If you’re in digital marketing, or considering getting started, I would highly recommend the DMs to Dollars program as a strong strategic foundation. Ken E - AKA online @stealthwealthguy

THE SHYNE ACADEMY™ | FULL ACCESS

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Terms & Conditions

TERMS AND CONDITIONS

PLEASE READ THESE TERMS OF USE CAREFULLY BEFORE PURCHASING OR ACCESSING ANY DIGITAL PRODUCTS.

By purchasing, accessing, or using any digital products, programs, content, or services, you agree to be bound by these Terms and Conditions (“Terms of Use”). If you do not agree with these Terms, please do not purchase or access the products.

1. COMPANY INFORMATION

These Terms apply to all digital products, services, and content offered by:

DMs to Dollars, owned and operated by Katherine Joy
(“the Company,” “we,” “us,” or “our”).

2. SCOPE OF TERMS

For the purposes of these Terms, the “Site” includes any checkout pages, digital platforms, course portals, and delivery systems operated through Stan Store or any other platform used by the Company to deliver digital content.

By completing a purchase, you acknowledge that you are accessing digital products delivered electronically.

3. INTELLECTUAL PROPERTY & LICENSE

All content made available through the Company, including but not limited to videos, trainings, written materials, graphics, audio recordings, downloads, frameworks, and course materials (“Content”), is the exclusive property of the Company or its licensors and is protected by copyright and intellectual property laws.

You are granted a limited, non-exclusive, non-transferable, non-sublicensable license to access and use the Content for your personal use only.

You may not copy, reproduce, distribute, resell, sublicense, share, modify, or use the Content for public or commercial purposes without express written permission from the Company.

This restriction applies whether the Content is accessed directly or through affiliate promotions.

Unauthorized use constitutes a violation of intellectual property rights and may result in legal action.

4. TRADEMARKS

All trademarks, trade names, logos, and branding associated with DMs to Dollars are owned by the Company unless otherwise stated. Nothing in these Terms grants you permission to use any trademarks without prior written consent.

5. COPYRIGHT INFRINGEMENT

If you believe your intellectual property rights have been violated, please contact:

EMAIL: katherine@yourcanadianconnection.ca

Include your name, contact information, a description of the work, how it is being violated, and the location of the alleged infringement.

6. ACCURACY OF INFORMATION

The Company makes reasonable efforts to provide accurate and up-to-date information but does not guarantee the accuracy, completeness, or reliability of any Content. Information may change without notice.

7. COMMUNICATIONS

By purchasing, you consent to receive electronic communications including emails related to your purchase, account access, updates, announcements, and promotional information.

8. USER SUBMISSIONS

Any comments, feedback, suggestions, or submissions provided to the Company become the sole property of the Company and may be used without compensation or acknowledgment.

9. SECURITY & RISK

While commercially reasonable security measures are used, no system is completely secure. You acknowledge that unauthorized access may occur and agree to use the Site at your own risk.

10. PRIVACY

Your use of the Site is subject to the Company’s Privacy Policy. By purchasing, you consent to the collection and use of information as outlined therein.

11. DISCLAIMER & EARNINGS STATEMENT

All Content is provided “as is.” The Company makes no warranties or guarantees regarding results, income, or success.

Any earnings or outcomes depend entirely on your own effort, experience, skills, consistency, and implementation. The Company does not guarantee uninterrupted access, error-free content, or specific results.

12. THIRD-PARTY SERVICES

The Company is not responsible for service disruptions or issues caused by third-party platforms including, but not limited to, Stan Store, Stripe, PayPal, or other service providers. Any disputes related to those services are governed by their respective terms.

13. REFUNDS & PAYMENTS

Due to the nature of digital products:

ALL SALES ARE FINAL.
NO REFUNDS ARE OFFERED.

Access to digital content is provided immediately upon purchase. By completing your purchase, you acknowledge that you waive any right to chargebacks, payment disputes, or reversals once access has been granted.

Prices are subject to change at any time without notice. The Company does not offer price protection or refunds in the event of promotional pricing changes.

If technical issues prevent access to content, the Company’s sole obligation is to provide access or, at its discretion, a refund.

14. CALLS & COACHING (IF APPLICABLE)

If your purchase includes calls or coaching with Katherine Joy through DMs to Dollars, you are responsible for scheduling.

All bookings are non-refundable.
Cancellations must be made at least 48 hours in advance.
Missed or late cancellations result in forfeiture of the session.

Contact: katherine@yourcanadianconnection.ca

15. INDEMNIFICATION

You agree to indemnify and hold harmless the Company and its directors, officers, employees, and agents from any claims, damages, or expenses arising from your breach of these Terms or misuse of the Content.

16. TERMINATION

The Company reserves the right to restrict or terminate access to the Site or Content if these Terms are violated, without refund.

17. GOVERNING LAW

These Terms shall be governed by and construed in accordance with the laws of the Ontario, with exclusive jurisdiction in The Kawarthas.

18. SEVERABILITY

If any provision of these Terms is deemed unlawful or unenforceable, the remaining provisions shall remain in full force and effect.

19. UPDATES TO TERMS

These Terms may be updated at any time. You are responsible for reviewing the current version prior to purchase or access.

Course Access, License & Intellectual Property Terms

By purchasing and accessing DMs to Dollars, you are granted a limited, non-exclusive, non-transferable, revocable license to access the course materials for personal education and personal business development only.

This purchase does not transfer ownership of any content. All materials, concepts, frameworks, recordings, language, and methodologies remain the exclusive intellectual property of Katherine Joy.

Permitted Use

You may:

  • View and participate in the course for your own learning

  • Apply the skills and principles taught to your own business or role

  • Use the knowledge gained to improve communication, confidence, and sales conversations

Prohibited Use

You may not, at any time:

  • Copy, download, reproduce, or distribute any portion of the course

  • Record videos, audio, live trainings, workshops, or replays in any form

  • Take screenshots, screen recordings, or transcriptions of course materials

  • Share access credentials or allow others to view the content

  • Resell, sublicense, gift, or transfer the course or any part of it

  • Teach, train, coach, or present the material as your own

  • Use the content, frameworks, or language inside paid or free programs, courses, memberships, workshops, or coaching containers

  • Create derivative works, including modified, reworded, adapted, or inspired versions of the material

  • Represent the strategies, frameworks, or methodologies taught as your own intellectual property

This applies to all formats, including video, audio, written materials, slides, exercises, worksheets, frameworks, live sessions, workshops, and community content.

No Derivative or Competitive Use

The frameworks, systems, language, and teaching methodologies within DMs to Dollars are proprietary.

Using this material to:

  • Create competing offers

  • Train others

  • Build educational products

  • Develop sales courses, DM programs, or coaching frameworks

is strictly prohibited, even if modified, paraphrased, or restructured.

Enforcement & Consequences

Violation of these terms will result in:

  • Immediate termination of course and community access

  • No refunds

  • Possible legal action to protect intellectual property and recover damages

Access to this course is a privilege granted under these conditions and may be revoked at any time if misuse is identified.

Integrity & Community Standards

DMs to Dollars is built on ethical selling, clarity, and respect for intellectual property. These terms exist to protect the integrity of the work, the value of the training, and the trust of the community.

If you are unsure whether a specific use is permitted, you must request written permission before proceeding.

Copyright Notice

© Katherine Joy. All rights reserved.
Unauthorized use, reproduction, distribution, or adaptation of this content is prohibited.

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