THE BFF CIRCLE ✨ Stop being the best kept secret
£97
/Month
For Muslim women founders who are already building... but their brand keeps fragmenting every time doubt, noise, or outside opinions creep in.
→ You don't need more ideas added to the million already in your head.
→ You don't need another $27 hook template. Or $270 course collecting digital dust.
→ And you definitely don't need another place to be hyped up for an hour then sent back to your kitchen table wondering what to actually do next.
YOU NEED A SPACE...
🟡 where you stop second-guessing the post before you hit publish.
🟡 where you stop rewriting your offer for the fifth time because one person who was never going to buy anyway said something that made you doubt it.
🟡 where you stop playing it safe and finally see what makes your brand yours.
🟡 where you stress test and troubleshoot what you're building with other like-minded women, before you invest all your time and energy on it.
🟡 where you stop abandoning your own instincts the second someone questions them
🟡 where you stop forcing yourself into business models, messaging and branding that were never built for how you naturally operate.
The reason you've been feeling scattered is because you've been building against your own grain.
The BFF Circle is where that stops — and where you finally build with conviction, so your brand makes sense to the right people and gives them a reason to choose you.
If this feels familiar...
Your website says one thing. Your content feels like another. Your offers pull in different directions. You've rewritten your bio 7 times this year and it still doesn't feel right.
And while you're stuck in that loop, what exists as your "brand" right now is making people underestimate what you actually bring.
And after a while, you end up building a version of your business that technically works… but no longer fully feels like you.
What you get inside ✨ :
MONTHLY SUPPORT SO YOUR BRAND STOPS CHANGING EVERY TIME YOUR CONFIDENCE TAKES A HIT
1 Session with Gehad Mursi, Islamic Personalities Coach & Counsellor (Monday @ 10am UK)
When you know who you've been designed to be, you stop fighting yourself — and that shows up in everything you build. Gehad helps you understand your personality, your patterns, and why the things that should feel easy still feel hard.1 Coaching + Mastermind Call (Monday @ 10am UK)
Each month we focus on helping your brand become clearer, more cohesive and more deeply rooted in what makes you different.1 Open Office / Design Review Call (Monday @ 10am UK)
Sales page, website, content, visuals, pitch... if something feels off or you want to know how it really lands, bring it. We stress test and troubleshoot it together in real time.1 Co-Working Session (virtual + in-person @ Palestine House 10am - 1pm UK)
Your focused pocket of time to actually execute and with other women keeping you accountable. Plus tea and ma'amoul.
WEEKLY MOMENTUM ON WHATSAPP
Monday intentions
Friday wins
Quick clarity support when your brain gets loud
YOUR 1:1 BRAND CLARITY CALL ON JOINING
A 30-min deep dive to map your next 90 days:
what to focus on, what to stop doing, and where your real opportunity is.
So you start with momentum, not confusion.
1 x BRILLIANCE SHIFT™ INTENSIVE
Half a day. In person. With a guest speaker and a room of women who'll reflect back what makes you different. You walk in scattered, you walk out clear — so you can finally build momentum in your business.
Additional Brilliance Shifts are available to members at cost price.
A TIGHT CIRCLE OF MUSLIM WOMEN FOUNDERS WHO GET IT
Women building between school runs and zoom calls. Women who hold faith and ambition. Women who won't let you gaslight yourself.
ALL FEEDBACK IS GUIDED BY MY BRILLIANCE BLUEPRINT™ , helping you build a brand where the visuals, voice, values, vibe and point of view finally feel like they belong to the SAME business.
Why me? 😊
Hey salams! I'm May.
I've built brands for Unilever, Mars, P&G and Elemis. I've built and sold my own — Poppetry, an Islamic kids' brand parents still ask me about. I've been the woman scanning the room, editing herself to match it — and with every bigger room I step into, I'm reminded why women still do that.
Now I help Muslim women founders build brands that are felt, remembered, and chosen... without losing themselves in the process.
Most of the women I work with aren't just building businesses. They're building proof for their kids that you don't have to shrink to succeed, and something that lasts beyond this dunya.
What members say ❤️
“You give me motivation — like yes, I'm on the right track.”
“The tasks and sessions were all slowly helping me to reach where I am now... alot more confident on what my brand stands for. I am evolving and slowly moving out of the safe space of just the black and white shades!”
“No matter what your product or offering is, her programme facilitates growth in a way that actually gets the needle moving, and the other women in her groups are also so inspiring and motivated that the energy is really catching!"
When Tasleema owned what ONLY she can offer, it sky-rocketed her growth… even without marketing.
Maybe the voice in your head's saying:
"I've invested before and it didn't work."
This isn't another course to collect dust. It's a room you show up to... with feedback, eyes on your work, and women who won't let you drift.
"I already know a lot. Will this just repeat what I've heard?"
Probably not. Most women joining already know a lot. The difference is finally having a room that helps you apply it coherently instead of second-guessing every decision alone.
"Is this going to be worth my time?"
You'll be in a room with women who are already building. You won't have to over-explain or start from scratch. And sometimes the biggest breakthroughs come from the conversation you didn't expect.
The investment
£97/month. 12 months.*
One room. One focus. One year to build something coherent.
I keep this room small enough to know everyone's brand.
*One extra month due to a pause during Ramadan.
Guarantee
Show up for 3 months. Attend at least 2 live calls per month (or watch replays). Follow the game plan from your Brand Clarity Call. Ask for help instead of disappearing.
If after doing the work you still don't feel clearer, more focused, or more coherent — full refund.
Ready?
Something here made you stop... probably the part that sounded exactly like the conversation you've been having with yourself for months.
You already know your brand should be landing harder than it is. You already know something's not connecting.
You don't need to think about it more. You need to be in the room.
