The Clarity Score

Thirty checks. Six areas. One hundred points.

This is the same sheet I use when I score a page by hand — rebuilt so you can run it on your own page tonight, without me.

You'll score all six areas that decide whether a profile visit turns into a client:

Clarity (25 points) — can a stranger tell what you sell in five seconds?
Conversion Path (20) — how many steps from interested to in touch?
Hook Strength (15) — do your openings earn the watch?
Visual Consistency (15) — does the grid read as one brand?
Profile SEO (15) — is your searchable space doing any work?
Posting Rhythm (10) — could someone rely on you?

They're weighted on purpose. Clarity and Conversion Path carry nearly half the score because that's where the money leaks.

At the end you get a number, the band it sits in, and one instruction about what to fix first. Not a list of thirty things. One.

Also included: the positioning sentence exercise I open every Clarity Intensive with, and the four score bands so you know whether you're in tuning range or whether the page hasn't decided what it's for yet.

Twenty minutes with your own profile open. Less if you're honest.

Fair warning: I'm honest in it too.