Terms and Conditions
PLEASE READ THESE TERMS OF USE CAREFULLY BEFORE USING THIS WEBSITE OR PURCHASING
Got it.
We're doing this properly. Part 1 starts now. This is written to replace the beginning of your existing Terms & Conditions, not patch it.
TERMS AND CONDITIONS
PLEASE READ THESE TERMS AND CONDITIONS CAREFULLY BEFORE ACCESSING THIS WEBSITE OR PURCHASING ANY PRODUCT OR SERVICE.
These Terms and Conditions ("Terms") govern your access to and use of this website, any related websites, checkout pages, membership platforms, online learning portals, digital downloads, products, services, coaching programs, certification programs, memberships, live events, webinars, workshops, and all other offerings provided by Etiquette Consulting Inc. ("Company").
For purposes of these Terms, The Etiquette Guild is the certification and trainer development division of Etiquette Consulting Inc. All certification programs, curriculum, intellectual property, trademarks, teaching materials, instructor resources, student materials, and related services offered through The Etiquette Guild are owned, administered, and provided by Etiquette Consulting Inc., unless otherwise stated in writing.
The websites, online platforms, membership portals, checkout pages, digital learning environments, and related online properties operated by the Company are collectively referred to as the "Site."
By accessing the Site, creating an account, enrolling in a program, purchasing a product or service, downloading materials, participating in a class, or otherwise using the Site, you acknowledge that you have read, understood, and agree to be bound by these Terms and Conditions.
If you do not agree with these Terms and Conditions, you should not access the Site or purchase any product or service.
These Terms apply to all visitors, customers, students, members, certified trainers, certification applicants, and users of the Site.
DEFINITIONS
For purposes of these Terms and Conditions:
Company means Etiquette Consulting Inc., including all of its divisions, brands, programs, products, services, employees, contractors, instructors, successors, and assigns.
The Etiquette Guild means the certification division of Etiquette Consulting Inc.
Content includes, but is not limited to, videos, manuals, workbooks, presentations, Canva templates, lesson plans, worksheets, classroom activities, assessments, quizzes, answer keys, instructor guides, business templates, forms, graphics, photographs, logos, trademarks, certification materials, recordings, downloads, written content, emails, marketing materials, digital products, and all other materials created, licensed, or distributed by the Company.
Certification Materials include all instructor manuals, student workbooks, presentation slides, classroom activities, lesson plans, teaching scripts, certification assessments, business resources, templates, recordings, videos, and other resources provided as part of any certification program.
Participant means any person who purchases, enrolls in, accesses, participates in, or otherwise uses a Company product, certification, membership, coaching program, course, or service.
Certified Trainer means an individual who has successfully completed all requirements of a certification program offered by the Company and has been officially recognized by the Company as certified.
ELIGIBILITY
By using the Site or purchasing any product or service, you represent and warrant that:
You are at least eighteen (18) years of age or have the legal authority to enter into this agreement.
All information you provide is accurate and complete.
You have the legal capacity to enter into a binding agreement.
You will use the Site and the Company's products and services only for lawful purposes.
The Company reserves the right to refuse service, suspend access, or terminate accounts that violate these Terms.
INTELLECTUAL PROPERTY
All Content provided by the Company is protected by United States and international copyright, trademark, trade secret, and other intellectual property laws.
Unless expressly stated otherwise, all Content is owned exclusively by Etiquette Consulting Inc.
Nothing contained within the Site transfers ownership of any intellectual property to a Participant.
Purchasing or completing a course, certification, membership, coaching program, or other service grants only the limited rights specifically described in these Terms.
All rights not expressly granted remain the exclusive property of the Company.
COPYRIGHT
All Content made available through the Site is copyrighted.
This includes, but is not limited to:
No portion of the Company's Content may be copied, reproduced, modified, translated, adapted, republished, uploaded, distributed, transmitted, displayed, sold, licensed, sublicensed, rented, leased, assigned, or otherwise exploited without the Company's prior written consent except as expressly permitted under these Terms.
Unauthorized use may result in termination of access, revocation of certification, legal action, injunctive relief, monetary damages, and any other remedies available under applicable law.
TRADEMARKS
The names Etiquette Consulting Inc., The Etiquette Guild, program names, certification names, logos, certification marks, slogans, graphics, badges, and related branding are the exclusive property of the Company unless otherwise indicated.
Nothing contained within the Site grants any license or right to use the Company's trademarks, logos, certification marks, business names, or branding without prior written permission.
Certified Trainers may use only those certification marks, logos, and badges specifically authorized by the Company and only in accordance with the Company's current branding guidelines.
Certification logos may not be altered, recreated, modified, combined with other branding, or used in a manner that suggests sponsorship, endorsement, partnership, ownership, or authority beyond the certification actually earned.
Any unauthorized use of Company trademarks or certification marks may result in immediate revocation of the license to use those marks and any other remedies available under applicable law.
LIMITED LICENSE
Subject to compliance with these Terms and Conditions, the Company grants Participants a limited, personal, revocable, non-exclusive, non-transferable, and non-sublicensable license to access and use the Site and Company Content solely for the purposes intended by the purchased product or service.
This license does not transfer ownership of any intellectual property.
Except as specifically authorized in writing, Participants may not:
Copy Company Content.
Share login credentials.
Allow another person to access purchased materials.
Upload Company materials to another website, learning platform, membership site, or file-sharing service.
Record Company training sessions.
Sell or distribute Company Content.
Modify Company Content.
Create derivative works from Company Content.
Remove copyright notices or trademarks.
The Company reserves all rights not expressly granted under these Terms.
Perfect. Here's Part 2. This follows directly after Part 1.
PURCHASES, PAYMENTS, REFUNDS, CERTIFICATION & LICENSE
PURCHASES
By purchasing any product, certification program, course, membership, coaching program, digital download, event, workshop, webinar, or service from the Company, you agree to pay all applicable fees associated with your purchase.
All prices are listed in U.S. Dollars unless otherwise stated.
The Company reserves the right to modify pricing, payment options, bonuses, promotions, or product offerings at any time without prior notice.
Price changes shall not affect purchases already completed.
The Company reserves the right to refuse or cancel any order if fraud, unauthorized activity, pricing errors, technical issues, or violations of these Terms are suspected.
PAYMENT PLANS
If a payment plan is offered and selected, you agree to complete all scheduled payments regardless of your level of participation, completion, or use of the program.
Selecting a payment plan does not constitute a monthly subscription. It is simply a financing option that allows payment of the total purchase price over time.
Failure to complete payment does not terminate your financial obligation.
Should any payment fail, the Company reserves the right to:
Suspend access to all purchased materials.
Remove access to live sessions.
Suspend certification progress.
Suspend membership benefits.
Withhold certificates.
Delay certification approval.
Refer unpaid balances for collection where permitted by law.
Participants remain responsible for all remaining payments due under the payment agreement.
REFUND POLICY
Due to the digital nature of the Company's products, certifications, memberships, downloadable resources, instructor materials, student materials, templates, videos, recordings, and intellectual property, all sales are final.
No refunds will be issued for:
Change of mind
Scheduling conflicts
Failure to attend live sessions
Failure to complete coursework
Failure to submit assignments
Failure to complete certification requirements
Dissatisfaction based upon personal preference
Lack of business success
Failure to obtain clients
Failure to earn income
Lack of implementation
Technology owned by the Participant
Failure to read program materials
Failure to use purchased resources
If technical issues caused solely by the Company prevent reasonable access to purchased materials, the Company may, at its sole discretion:
Nothing in this section limits any consumer rights that cannot legally be waived under applicable law.
LIVE TRAINING, COACHING & OFFICE HOURS
Some Company programs include live instruction, coaching, office hours, workshops, webinars, private sessions, or group calls.
Unless otherwise stated, attendance is optional but encouraged.
Failure to attend a scheduled live session does not entitle the Participant to a refund.
When recordings are included as part of a program, they will be made available within a reasonable period of time.
The Company reserves the right to substitute instructors, reschedule sessions, modify schedules, or replace live instruction with recorded instruction when necessary.
PRIVATE COACHING APPOINTMENTS
If your purchase includes private coaching sessions or consulting appointments:
You are responsible for scheduling your appointments within the timeframe provided by the Company.
Appointments cancelled with less than forty-eight (48) hours notice may be forfeited.
Failure to attend a scheduled appointment without prior notice constitutes a no-show.
No refunds are provided for missed appointments.
CERTIFICATION PROGRAMS
Enrollment in a certification program does not guarantee certification.
Certification is awarded only after the Participant has successfully completed all requirements established by the Company.
Certification requirements may include:
Attendance
Coursework
Practical teaching exercises
Assignments
Assessments
Quizzes
Final projects
Demonstration of competency
Participation in required coaching
Any additional requirements published by the Company
The Company reserves the right to modify certification requirements to maintain the quality and integrity of its programs.
CERTIFICATION LICENSE
Upon successful completion of an approved certification program, the Company grants the Participant a limited, revocable, non-exclusive, non-transferable license to teach the specific curriculum for which certification has been earned.
Certification authorizes the Participant to teach only the curriculum covered by the completed certification.
Certification does not transfer ownership of any intellectual property.
Certification does not authorize the Participant to create certification programs.
Certification does not authorize the Participant to certify instructors.
Certification does not authorize the Participant to sublicense Company materials.
Certification remains the property of the Company.
PERMITTED USE OF CERTIFICATION
Certified Trainers may:
Teach the curriculum they are certified to teach.
Charge for workshops.
Charge for seminars.
Charge for private coaching.
Charge for group classes.
Use approved instructor materials.
Use approved presentation slides.
Use approved classroom activities.
Use approved student workbooks.
Market themselves as a Certified Trainer through The Etiquette Guild using approved logos and branding.
The Company reserves the right to update branding standards from time to time.
STUDENT MATERIALS
Student workbooks, worksheets, classroom handouts, printable resources, and similar student materials are licensed solely for use with students enrolled in a Certified Trainer's classes.
Certified Trainers may provide student materials only to students who have registered for and are participating in their own classes.
Student materials may not be:
Sold separately.
Posted online.
Uploaded to websites.
Uploaded to learning platforms.
Uploaded into membership communities.
Given away as bonuses.
Used as lead magnets.
Shared through cloud storage.
Distributed through email lists.
Uploaded to AI platforms for redistribution.
Shared with another instructor.
Shared with another certification program.
INSTRUCTOR MATERIALS
Instructor manuals, lesson plans, instructor notes, teaching guides, business resources, answer keys, assessments, teaching scripts, classroom exercises, certification guides, and instructor-only resources are confidential proprietary materials of the Company.
Instructor Materials are licensed exclusively to the Certified Trainer.
Instructor Materials may never be:
Shared.
Sold.
Copied.
Uploaded.
Published.
Posted online.
Given away.
Distributed to students.
Distributed to another instructor.
Used to train another instructor.
Used to create another curriculum.
Used to create another certification.
CANVA PRESENTATIONS & DIGITAL RESOURCES
Presentation slides, Canva templates, editable graphics, classroom presentations, worksheets, templates, downloads, and other digital resources remain the exclusive intellectual property of the Company.
Certified Trainers may edit presentation slides solely for purposes of teaching their own authorized classes, including adding their business name, logo, contact information, photographs, or minor customizations.
Presentation slides may not be:
Resold.
Shared.
Licensed.
Posted online.
Offered as editable templates.
Distributed to other instructors.
Included in another course.
Used to build another certification program.
Used to create derivative teaching materials for resale.
The Company's copyright and ownership notices must remain intact.
Excellent. This is Part 3, and in my opinion, it is the most important section because it protects everything you've spent years building.
INTELLECTUAL PROPERTY PROTECTION
The Company's curriculum, certification programs, teaching methods, lesson sequencing, instructor manuals, student workbooks, presentation slides, activities, frameworks, templates, videos, assessments, business resources, marketing materials, and all other Content have been developed through substantial time, experience, expertise, and financial investment.
These materials constitute valuable intellectual property owned exclusively by Etiquette Consulting Inc.
Nothing contained within any course, certification, membership, coaching program, or other offering transfers ownership of the Company's intellectual property to any Participant or Certified Trainer.
The Company retains all copyrights, trademarks, trade secrets, proprietary rights, and other intellectual property rights in all Content.
NO DERIVATIVE WORKS
Participants may not reproduce, rewrite, modify, adapt, translate, summarize, rearrange, expand, condense, convert, repurpose, or create derivative works based upon the Company's Content without prior written permission.
Prohibited derivative works include, but are not limited to:
Instructor certification programs
Etiquette certification programs
Train-the-trainer programs
Licensing programs
Instructor manuals
Student manuals
Teacher guides
Online courses
Membership programs
Digital products
Books substantially based upon Company curriculum
Workbooks
Worksheets
Presentation decks
Lesson plans
Classroom activities
Frameworks
Assessments
Teaching scripts
Business systems
Minor edits, formatting changes, or rewording do not create a new work or transfer ownership rights.
The Company's curriculum, structure, sequencing, methods, and original expression remain protected regardless of modification.
NO COMPETING CERTIFICATION PROGRAMS
Participants agree they will not create, develop, market, promote, sell, license, franchise, sublicense, certify, credential, or otherwise offer any certification program or instructor training program that is substantially based upon the Company's intellectual property.
This restriction includes, but is not limited to:
Etiquette Certification Programs
Etiquette Consultant Certification
Etiquette Coach Certification
Etiquette Instructor Certification
Etiquette Trainer Certification
Train-the-Trainer Programs
Licensing Programs
Certification Academies
Instructor Development Programs
Curriculum Licensing Programs
Participants may independently teach etiquette topics using their own original materials and independently developed curriculum.
However, Participants may not use the Company's curriculum, teaching sequence, proprietary frameworks, instructional methods, examples, activities, assessments, or certification model to create a competing certification program.
ARTIFICIAL INTELLIGENCE (AI)
The Company may utilize artificial intelligence technologies as part of its internal business operations, including editing, design assistance, content organization, research assistance, brainstorming, image generation, administrative support, and similar business functions.
All final educational materials, curriculum, certification standards, manuals, workbooks, presentations, videos, and related Content are reviewed, approved, and published by the Company.
Use of AI by the Company does not alter ownership of its intellectual property.
RESTRICTIONS ON AI USE
Participants may not use artificial intelligence platforms, language models, content generation tools, or similar technologies to reproduce, duplicate, summarize, rewrite, adapt, translate, expand, condense, recreate, or generate derivative versions of the Company's Content for commercial purposes.
Without prior written permission, Participants may not upload any substantial portion of the Company's Content into artificial intelligence systems for the purpose of:
Creating another curriculum
Creating another certification
Building another online course
Creating another instructor manual
Creating another workbook
Developing another train-the-trainer program
Producing competing educational materials
Creating derivative teaching resources
Training another artificial intelligence model
Nothing in this section prohibits a Participant from using publicly available AI tools for routine business activities such as drafting emails, marketing copy, scheduling, administrative work, or other general business operations that do not involve reproducing or exploiting the Company's proprietary Content.
CONFIDENTIAL INFORMATION
Certain materials provided during certification programs, coaching programs, memberships, and instructor training are confidential.
Confidential Information includes, but is not limited to:
Participants agree not to disclose Confidential Information to third parties without prior written consent.
This obligation survives completion of the certification program.
EARNINGS DISCLAIMER
The Company makes no representations, warranties, promises, or guarantees regarding income, revenue, profitability, client acquisition, student enrollment, business growth, employment opportunities, or financial success.
Any examples of participant success, testimonials, case studies, income figures, business achievements, or client results are provided solely for illustrative purposes.
Individual results vary significantly.
Business success depends upon many factors beyond the Company's control, including but not limited to:
Experience
Professional background
Business knowledge
Marketing efforts
Sales ability
Communication skills
Geographic location
Time invested
Economic conditions
Pricing
Competition
Personal commitment
The Company does not guarantee that any Participant will recover the cost of the program, earn any particular amount of money, obtain clients, build a successful business, or achieve any specific financial outcome.
Participants accept full responsibility for their own business decisions and results.
INDEPENDENT BUSINESS RELATIONSHIP
Certification does not create an employment relationship, partnership, franchise, agency relationship, joint venture, or legal representative relationship between the Company and a Certified Trainer.
Certified Trainers operate independent businesses.
Each Certified Trainer is solely responsible for:
The Company is not responsible for the actions, representations, business practices, services, classes, events, or conduct of any Certified Trainer.
SUSPENSION OR REVOCATION OF CERTIFICATION
The Company reserves the right to suspend or permanently revoke certification at its sole discretion if a Participant:
Violates these Terms and Conditions.
Misuses Company intellectual property.
Shares confidential materials.
Copies Company curriculum.
Creates an unauthorized certification program.
Creates an unauthorized train-the-trainer program.
Misrepresents certification status.
Uses Company trademarks without authorization.
Engages in fraudulent, deceptive, unlawful, or unethical conduct.
Fails to maintain certification requirements, if applicable.
Upon suspension or revocation, the Participant must immediately:
Stop representing themselves as certified through The Etiquette Guild.
Remove certification logos from websites, business cards, and marketing materials.
Stop using Company certification trademarks.
Stop distributing Company materials.
Stop teaching using Company proprietary instructor resources unless otherwise authorized in writing.
Revocation of certification does not entitle the Participant to a refund of any fees previously paid.
DISCLAIMER OF WARRANTIES
The Site, all Content, certifications, memberships, courses, coaching programs, digital products, downloadable resources, live events, workshops, webinars, and services are provided on an "AS IS" and "AS AVAILABLE" basis.
To the fullest extent permitted by law, the Company expressly disclaims all warranties, whether express, implied, statutory, or otherwise, including but not limited to:
The Company does not warrant that:
The Site will operate without interruption.
Access will always be available.
Errors will be corrected immediately.
The Site will be free of viruses or malicious software.
All Content will remain available indefinitely.
The Company reserves the right to modify, discontinue, replace, improve, or remove any portion of the Site or its offerings at any time.
LIMITATION OF LIABILITY
To the fullest extent permitted by law, Etiquette Consulting Inc., The Etiquette Guild, its owners, officers, directors, employees, contractors, instructors, affiliates, successors, and assigns shall not be liable for any indirect, incidental, consequential, exemplary, special, punitive, or economic damages arising out of or relating to:
Use of the Site
Inability to use the Site
Participation in a certification program
Business decisions made by a Participant
Loss of business opportunities
Loss of revenue
Loss of profits
Loss of clients
Loss of students
Damage to reputation
Business interruption
Data loss
Technology failures
Third-party platform failures
This limitation applies regardless of the legal theory asserted and even if the Company has been advised of the possibility of such damages.
Where liability cannot legally be excluded, the Company's total liability shall not exceed the amount actually paid by the Participant for the specific product or service giving rise to the claim.
THIRD-PARTY SERVICES
The Company utilizes third-party providers to deliver portions of its services.
These providers may include payment processors, email providers, video hosting platforms, learning management systems, scheduling software, webinar platforms, artificial intelligence tools, website hosting providers, design platforms, and other technology services.
The Company is not responsible for interruptions, failures, outages, delays, security breaches, or technical issues caused by third-party providers.
Use of those services is also governed by the applicable provider's own terms and policies.
USER CONDUCT
Participants agree to use the Site and Company resources in a respectful and lawful manner.
Participants shall not:
Harass other members.
Interfere with Company operations.
Upload malicious software.
Attempt unauthorized access.
Share login credentials.
Circumvent security measures.
Misrepresent Company policies.
Impersonate Company representatives.
Engage in unlawful activity.
The Company reserves the right to suspend or terminate access for conduct it reasonably determines violates these Terms or materially disrupts the learning environment.
INDEMNIFICATION
You agree to defend, indemnify, and hold harmless Etiquette Consulting Inc., The Etiquette Guild, and their respective owners, officers, directors, employees, contractors, instructors, affiliates, successors, licensors, and agents from and against any claims, liabilities, damages, losses, costs, expenses, or attorneys' fees arising out of:
Your breach of these Terms.
Your misuse of Company materials.
Your business activities.
Your classes or events.
Your students or clients.
Your marketing.
Your negligence.
Your violation of applicable law.
Your infringement of another party's rights.
This obligation survives termination of these Terms.
FORCE MAJEURE
The Company shall not be liable for delays or failure to perform caused by events beyond its reasonable control.
Such events include, but are not limited to:
Natural disasters
Fire
Flood
Earthquake
Pandemic
Government action
Internet outages
Utility failures
Cyberattacks
Labor disputes
Acts of war
Civil unrest
Performance shall resume as soon as reasonably practicable.
GOVERNING LAW
These Terms and Conditions shall be governed by and interpreted under the laws of the State of California, without regard to its conflict of law principles.
Any legal action arising from these Terms shall be brought exclusively in the state or federal courts located within the State of California.
The parties consent to the jurisdiction of those courts.
SEVERABILITY
If any provision of these Terms is determined to be invalid, unlawful, or unenforceable, that provision shall be modified or severed to the minimum extent necessary.
The remaining provisions shall remain in full force and effect.
NO WAIVER
Failure by the Company to enforce any provision of these Terms shall not constitute a waiver of that provision or any other provision.
Any waiver must be in writing and signed by an authorized representative of the Company.
ASSIGNMENT
Participants may not assign, transfer, sublicense, or delegate any rights or obligations under these Terms without the Company's prior written consent.
The Company may assign these Terms as part of a merger, acquisition, sale of assets, corporate restructuring, or similar business transaction.
MODIFICATIONS TO THESE TERMS
The Company reserves the right to revise these Terms and Conditions at any time.
Updated Terms will become effective upon posting to the Site unless otherwise stated.
Participants are responsible for reviewing the current Terms periodically.
Continued use of the Site after updated Terms are posted constitutes acceptance of the revised Terms.
ENTIRE AGREEMENT
These Terms and Conditions, together with the applicable Privacy Policy, purchase agreement, certification requirements, program description, and any additional written agreements executed by the Company, constitute the entire agreement between the Participant and the Company concerning the applicable products and services.
These Terms supersede all prior discussions, negotiations, understandings, or agreements relating to the same subject matter.
CONTACT INFORMATION
Questions regarding these Terms and Conditions may be directed to:
Etiquette Consulting Inc.
The Etiquette Guild
Email: jh@juleshirst.com
Website: www.juleshirst.com
ACKNOWLEDGMENT
By purchasing, enrolling in, accessing, or participating in any product, certification program, membership, coaching program, course, event, workshop, webinar, or service offered by Etiquette Consulting Inc., you acknowledge that you have carefully read these Terms and Conditions, understand them, and agree to be legally bound by them.
No Derivative Works / No Teaching
No Derivative Works. The materials, methods, and information provided by Jules Hirst, Etiquette Consulting Inc as part of this program (including but not limited to course modules, worksheets, training videos, slides, event recordings, frameworks, and strategies) are proprietary and protected by intellectual property law. These materials are for the personal use of the participant only. They may not be copied, shared, taught, sold, distributed, recorded, or repurposed—whether in whole or in part—for any commercial use without the express written consent of Jules Hirst, Etiquette Consulting Inc. Creating derivative works, programs, or services based on this content is strictly prohibited. engines, and develop social media campaigns.
AI Disclaimer Clause
AI Use Disclaimer. Service Provider may use artificial intelligence (“AI”) tools as part of the creative or editing process, including but not limited to image culling, copy editing, design enhancement, or content generation. Service Provider affirms that the final deliverables provided to Client are human-directed, reviewed, and finalized, and remain the intellectual property of Service Provider unless otherwise assigned under this Agreement. Use of AI tools does not alter Service Provider’s ownership of the deliverables, nor does it grant Client any additional rights beyond those expressly stated in this Agreement.