
Your song is ready but figuring out how to promote it feels like a whole other job.
What should you post? When should you start? How do you reach people who might actually care?
Digital Marketing for Artists by Night House Creative gives you a clear, beginner-friendly plan for promoting your music before, during, and after a release.
Here’s what it helps you do:
• Plan your release: Follow a visual roadmap so you know what to work on and when.
• Know what to post: Use a 30-day sample content calendar with ideas for storytelling, talking videos, POVs, behind-the-scenes clips, and music posts.
• Make stronger openings: Learn visual, spoken, written, and audio hooks that give people a reason to keep watching.
• Stay consistent: Prepare content for your release, then switch to a manageable weekly ideas day and filming day.
• Make one video go further: Post and repost across your accounts, use scheduling tools, and try variations with Trial Reels.
• Get your music in front of more people: Learn how to find media contacts, pitch your release, and invite small creators to use your song.
• Understand what’s working: Check follows, saves, shares, and other useful results so you can make more of the content people respond to.
Examples you can actually use
Inside the guide, you’ll find an audience worksheet, brand and fan-page worksheets, outreach messages, a press release example, simple planning tables, and a weekly results check-in.
There’s also a straightforward introduction to small-budget ad testing and choosing a community platform that fits your audience.
Made for artists who are new to marketing—or tired of overthinking it.
You don’t need to learn every platform at once or create different videos for every app. Start with a clear plan, make content that feels like you, and build from there.
Your purchase includes: Instant access to the 38-page Digital Marketing for Artists PDF, with the calendar, examples, and worksheets included inside.
Created by Night House Creative.