THE 5-MINUTE AUDIT™

Eight words that sit on ordinary labels and look like nothing at all.

A preservative that never says formaldehyde. A whitener that does nothing for your teeth. A dough conditioner that also foams plastic. None of them are secret. They are just easy to skim past, which is exactly why they work.

Four of the eight are already banned or restricted somewhere else in the world.

Inside you'll get all eight: where each one hides, what it's doing in there, and what to use instead. Five minutes to read. You won't un-see them.

Start with your toothpaste.