
Most agents lose the listing before they even sit down.
They walk in, pitch their marketing plan, hand the seller a packet, and walk out wondering why the seller is still interviewing other agents.
I built this guide after sitting in hundreds of living rooms and figuring out what actually separates the conversations that end in a signature from the ones that end in, we are going to think about it.
Inside the guide you will get:
The exact 3 questions I ask at every single listing appointment, word for word. The follow up prompts that surface the real motivation when the seller gives you a surface answer. What to listen for in their body language that tells you whether they are actually ready to sign. The pricing conversation framework that makes the seller propose the price drop themselves. My 45 minute run of show for the entire appointment, broken down minute by minute. The exact closing line I use to ask for the signature without it feeling like a pitch. What to say when they hesitate so you can uncover the real objection in one sentence.
This is not a listing presentation template. This is the conversation framework that makes the listing presentation optional.
Free download. Built from 350 plus closings.