
I used to lose listings on the price conversation all the time. I would walk in confident, talk too fast, defend a number the seller did not want to hear, and walk out with a soft no.
Eventually I figured it out. I was treating pricing like a presentation. The seller was treating it like a fight. We were having two completely different conversations.
Now I do not quote a price in the first 5 minutes. I ask 3 sentences instead. By the time I show comps, the seller has usually already proposed the right number themselves.
Inside the guide you will get:
The 3 exact sentences I use, word for word, in the first 5 minutes of every listing appointment.
The follow up prompts to use when their answer surfaces a comp objection, an upgrades anchor, or a financial cliff.
How to handle the seller who insists on a high number after seeing your comps, including the 4 most common pushbacks and the exact response for each.
The full minute by minute flow of the conversation so you know what to say and when.
A one page quick reference you can print and bring to every appointment.
Free download. Built from 350 plus closings.