Crisis Ready Bundle
$140
Crisis Communication Training + The Crisis Ready Toolkit + Bonus Readiness Assessment
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When a crisis hits, reporters call within hours and your stakeholders want answers. Whatever you say first becomes the version people remember. Organizations that wait to figure it out in the moment end up with rushed statements and spokespeople who contradict each other.
This bundle gives you a clear path to prepare now: assess where you stand, learn how crisis communication works under pressure, and build a plan for your own organization.
What’s Included:
On-Demand Webinar: Crisis Communication Training (55 minutes). Learn how to spot risks before they go public, who to notify first, and how to write statements that are clear, timely, and credible.
Crisis Ready: A Crisis Communication Toolkit (34-page PDF). Build your plan with:
A two-page crisis communication plan
A holding statement for your most likely crisis scenario
A message map that keeps every spokesperson consistent
A stakeholder contact directory organized by notification priority
A 30-day crisis readiness action plan
Purchased separately: $164. Bundle price: $140.
PLUS
BONUS: Crisis Communications Readiness Assessment. Complete the assessment first. Score your organization on leadership preparedness, communication readiness, and reputation risk so you know where to focus first. Includes live links to schedule a professional Crisis Communications Audit if you want an expert review of your results.
Who This Is For:
Executive directors, CEOs, communications directors, board leaders, and senior staff at organizations that serve a community or operate in public trust.
Important Note:
This bundle is for planning and preparedness. If your organization is in an active crisis involving legal matters, criminal allegations, or media coverage already in circulation, book a Crisis Advisory Consultation first.
About Porsha Ari Parson
With nearly 20 years of experience across the communications industry, Porsha Ari Parson is the Founder and Chief Marketing & PR Strategist of Ari Parson PR, a strategic communications agency based in Buffalo, NY. A former news reporter for WBFO, Buffalo’s NPR affiliate, she advises executives and organizations on media readiness and crisis response, with a reporter’s understanding of how the public reads a statement under pressure.