Executive Media Readiness Workbook

You can say nothing inaccurate in an interview and still create a problem. One phrase, taken out of context, can trigger analyst questions, investor calls and competitor commentary within days.

This workbook gives executives a clear process to work through before every media request. You decide whether to accept, set your boundaries, build your message, and finish with an exposure score that tells you whether to proceed or get advisory support.

Here's What's Inside:

• Accept-or-decline decision guide: know when to say yes and when restraint is the smarter call

• Practice scenario with answer key: learn the method on a live-interview case before your own interview counts

• Risk and exposure scoring: see where you stand on timing, topic and format before you commit

• Message-building worksheets: a clear point, proof behind it, and boundaries you won’t cross

• Ready-to-use language: calm, credible answers for questions you can’t or shouldn’t answer

• Escalation plan and post-interview review: know who to call and what to check in the first 24 hours

And more

Built for CEOs, founders and senior leaders of public, growth-stage and privately held companies, including those with no communications team or in-house counsel.

Printable PDF, instant download.

ABOUT THE AUTHOR

Porsha Ari Parson is the Founder and Chief Marketing & PR Strategist of Ari Parson PR. With nearly 20 years of experience in public relations and strategic communications, and a background as a former news reporter, she understands not just how organizations want to be perceived, but how journalists, communities, and the public actually receive communication.

This workbook is provided for educational purposes and is not legal, financial, or investment advice.