Behavior-First Product
$147
The goal of every product is not adoption. It is not satisfaction. It is behavior change.
Behavior-First Product Design is a framework and mindset shift for building products that change what users do and measuring whether they actually did. It challenges the VoC model that most product teams are built on and replaces it with something more honest: behavior is the truth, and everything else is a proxy.
What's inside:
The mindset shift from VoC to behavior: why what users say they want and what they actually do are never the same thing
The behavior gap framework: how to identify the distance between user intent and user action, and what it tells you about where your product is failing
The reliance signal: how to know when your product has permanently changed user behavior and become infrastructure they depend on
A five-step behavior-first design framework starting with the target behavior and working backwards to the features that enable it
Behavior change metrics that actually measure outcomes, not outputs: elimination, enablement, speed, quality, and habit formation
Leading indicators of behavior change that appear within two to four weeks, so you do not wait 90 days to know if your product is working
A behavior change measurement template to complete before launch so you are measuring against a committed target, not redefining success after the fact
This is for you if:
You are a PM or product leader who is tired of shipping features that get adopted but do not move the business
You want a framework for designing products around the behavior you want to create, not the features you want to build
You believe that if your product did not change what users do, it did not work
Instant download. Start designing for behavior today.