
Most products fail not because they were built wrong. They fail because nobody challenged whether they should have been built at all.
The Product Value Audit is a three-stage framework for knowing whether you have a great product before you build, while you build, and after you launch. It is the discipline most product teams skip and the reason most products underdeliver.
What's inside:
Three pre-build gates every product opportunity must pass before it deserves investment, including the Problem Gate, the Behavior Gate, and the Buyer Gate
The pre-build stress test: one question that tells you immediately whether you have a strong enough problem
The sprint alignment check: five questions to run at every sprint review to catch drift before it compounds
The scope challenge framework for evaluating new requests during build without derailing delivery
A post-launch review cadence covering Days 1 to 7, Days 8 to 30, and Days 31 to 90
The five signs you actually have a great product, and the kill criteria for when to stop investing in one that is not working
This is for you if:
You are a PM or product leader who has shipped products that underperformed and wants a framework to prevent it
You want an objective way to challenge ideas before you commit engineering resources
You are responsible for a portfolio of products and need a consistent standard for investment decisions
Instant download. Start auditing your product today.