The Color of Our Money Is Green

Most car buyers spend hundreds of hours researching the car they want — and ten minutes thinking about how to actually buy it.

That's the gap this book closes.

I'm Roosevelt Gist. I sold cars in Northern Virginia for four and a half years. Then in 1986, I founded AutoNetwork.com — a car-buying service for credit unions that was the first to put dealers on the internet with real, searchable inventory. Forty years later, I've watched tens of thousands of deals go down. The same patterns repeat.

The dealer isn't your enemy. The information gap is.

This book is what closes it. Eighty pages of plain English on every part of the transaction:

- The eight numbers on a deal sheet, and why settling them in the wrong order costs you thousands

- Where dealerships actually make money — and which streams you can negotiate against

- Financing pre-approval done right, so the dealer can't mark up your rate

- The trade-in shell game and how to walk in with a written cash offer that takes the variable off the table

- The F&I office: what's worth buying, what isn't, and how to tell the difference

- Leasing Math Demystified

- The current EV market — including why some EVs are now selling thousands below MSRP

- The documented research on who pays more for the same car, and the preparation that takes that variable off your deal

- A step-by-step walk-in playbook

Read it before you shop. Walk into the dealership knowing what they know. Pay a fair price. Tell someone.

$14.99 — instant PDF download. Read on your phone, tablet, or computer.

— Roosevelt Gist, founder of AutoNetwork.com