
You already know how to sit across from a client and find the real problem underneath the presenting one. This worksheet asks you to turn that same clinical eye on your own audience.
I've developed 12 guided prompts to help you name — in writing, in her words, not yours — exactly who she is, what's keeping her stuck, and what she's secretly hoping you'll say next. This is the worksheet I use before every webinar, every launch, every piece of content that actually converts.
Inside you'll uncover:
The one-sentence description of your ideal client (the kind that makes content-writing effortless)
The problem that's keeping her up at night and the belief underneath it she hasn't said out loud
The exact words and phrases she uses to describe her own struggle (steal these for your captions)
What objection is quietly stopping her from buying today, and what proof will move her past it
The one-sentence transformation that becomes your program promise
Fill it out once! Use it in every piece of content you write from here forward to find your ideal client through Social Media!