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Shola West

Your expertise deserves to be seen. Let's make it happen!

The Anti-Influencer Authority Blueprint

The Anti-Influencer Authority Blueprint

£1,000

(Taking new clients from November)

You've spent years becoming an expert. Now let's make sure the right people know your name.

You don't want to become an influencer. You don't want to spend your evenings filming Reels, chasing trends or feeling pressured to post every day.

But you DO want to be recognised for what you're brilliant at.

You want your name to come up in the right conversations. You want to be invited to speak on stages, featured in industry publications, considered for exciting opportunities and recognised as an expert beyond your job title.

Here's the thing: building a powerful personal brand doesn't have to mean becoming a content creator.

Introducing The Anti-Influencer Authority Blueprint, a bespoke 1:1 strategy experience designed for accomplished professionals, founders and industry experts who want to build a stronger professional reputation without relying on constant social media content.

Together, we'll uncover what makes you stand out, define what you want to be known for and develop a practical strategy to help you become more visible to the people who matter.

Whether your goal is speaking engagements, press coverage, industry recognition or simply becoming better connected, we'll build a strategy around YOU.

YOUR STRATEGY. YOUR GOALS.

No two careers are the same, so no two visibility strategies should be either.

Before our session, you'll complete a questionnaire to help me understand your experience, achievements, ambitions and the opportunities you'd love to attract.

From there, we'll identify your top two visibility priorities and build your strategy around them.

That might mean developing your speaking profile, identifying press opportunities, strengthening your LinkedIn presence or creating a plan to become more connected within your industry.

Because the goal isn't to be everywhere. It's to be visible in the places that actually matter for you.

WHAT'S INCLUDED?

1. Pre-Strategy Questionnaire + 20-Minute Discovery Call

We'll begin with a detailed questionnaire exploring your professional journey, expertise, achievements, current visibility and future ambitions.

We'll then have a complimentary 20-minute introductory call to discuss your goals, clarify your priorities and make sure I understand exactly what you're looking to achieve.

This gives me the context I need to build a strategy that's genuinely tailored to you, rather than offering generic personal branding advice.

2. Your Bespoke 15-Slide Authority & Positioning Blueprint

I'll take everything you've shared and independently develop a personalised 15-slide strategy deck designed to help you build a recognisable professional reputation beyond your job title.

Your Blueprint will explore:

  • Your personal brand positioning: What makes you different and what you should be known for.

  • Your three core areas of expertise: The subjects and conversations you can confidently own.

  • Your professional narrative: How to communicate your experience, achievements and credibility.

  • Your target audience: Who you need to become visible to, including relevant industry decision-makers.

  • Your LinkedIn positioning: Recommendations to strengthen your profile, messaging and professional presence.

  • Your visibility strategy: Practical ways to position yourself for opportunities such as speaking engagements, press, partnerships and industry recognition.

  • Your content direction: Ideas and recommendations to help you share your expertise with intention.

Think of this as your personal brand strategy, researched, developed and mapped out for you in one place.

3. Private 1:1 Strategy Walkthrough

Once your Blueprint is complete, we'll meet virtually to go through your personalised strategy in detail.

I'll explain the thinking behind my recommendations, show you how the different elements work together and answer any questions you have.

You'll leave with a clear understanding of how to implement your strategy, where to focus your energy and what steps to take next.

No generic advice. No figuring everything out on your own. Just a personalised roadmap to help you become known for what you know.

4. Two Bespoke Visibility Strategies

We'll develop practical strategies around your two biggest visibility goals.

Depending on your priorities, these could include:

  • Speaking & Panels: Identifying your strongest speaking topics, positioning yourself as a potential speaker and developing an approach to pitching opportunities.

  • Press & Media: Uncovering compelling story angles, identifying relevant types of publications and understanding how to position yourself as an expert source.

  • LinkedIn Authority: Strengthening your professional positioning and developing a low-maintenance approach to sharing your expertise.

  • Industry Networking: Identifying relevant communities, events and relationship-building opportunities to help you become better connected.

  • Professional Recognition: Exploring opportunities such as industry awards, advisory positions and other credibility-building activities.

You won't receive a generic checklist covering everything. Your strategies will be selected and tailored around what is most relevant to your ambitions.

5. Your Personalised Speaker / Media One-Pager

You'll receive a ready-to-customise professional one-pager that brings your expertise, achievements and positioning together.

Depending on your goals, this could be a speaker profile, media profile or professional authority sheet.

It will include relevant elements such as:

  • Your professional biography

  • Your key expertise and credentials

  • Suggested speaking topics or media angles

  • Notable achievements and credibility points

  • Your professional contact and profile details

A practical asset to help you present yourself professionally when approaching opportunities.

6. Your Personalised 30-Day Authority Action Plan

You'll leave with a clear roadmap for your next steps.

We'll identify what to prioritise, which opportunities to explore, what materials to prepare and how to start building visibility in a way that feels realistic for your lifestyle.

No pressure to become a full-time content creator.

WHAT TO EXPECT

Step 1: Secure your session

Once you've purchased your Anti-Influencer Authority Blueprint, you'll receive a pre-session questionnaire to complete.

Step 2: Complete your questionnaire + 20-minute introductory call

You'll share your professional journey, achievements, ambitions and the opportunities you'd love to attract.

Once you've completed your questionnaire, we'll book a 20-minute introductory call so I can get to know you, clarify your goals and ask any additional questions before developing your strategy.

Step 3: I build your personalised Authority Blueprint

Using everything you've shared, I'll develop your personal brand positioning, two priority visibility strategies, professional one-pager and 30-day action plan.

Everything will be tailored to your experience, ambitions and the opportunities you want to attract.

Step 4: Your 2-hour strategy presentation + refinement session

We'll meet virtually for a dedicated session where I'll present your personalised Authority Blueprint, walk you through my recommendations and explain the thinking behind your strategy.

This is also our opportunity to discuss your feedback, explore ideas and refine the direction together so your strategy feels both ambitious and achievable.

Step 5: Your final Blueprint + time to put it into action!

Following our session, I'll incorporate the agreed refinements and deliver your final strategy deck, professional one-pager and 30-day action plan.

You'll have a clear direction, practical next steps and the tools to start building your reputation and pursuing opportunities.

Because the goal isn't to be everywhere. It's to be visible in the places that actually matter for you.

WHO IS THIS FOR?

This experience is particularly suited to:

  • Accomplished professionals with 10+ years of experience who want to become more recognised in their industries.

  • Founders and consultants who want to build authority beyond their businesses.

  • Experts interested in speaking engagements, press coverage, industry awards or advisory opportunities.

  • Professionals who want to strengthen their LinkedIn presence without committing to daily posting.

  • People who have built impressive careers behind the scenes and are ready to become more visible.

You don't need thousands of followers. You don't need to be famous. And you definitely don't need to become an influencer.

You need a strategy that makes your experience, expertise and reputation work harder for you.

THE INVESTMENT

£850 — One-time payment

Includes your private strategy intensive, personalised authority deck, two bespoke visibility strategies, professional one-pager and 30-day action plan.

Please note: This is a personal branding strategy and advisory service, not a PR agency or speaker-booking service. Direct outreach, ongoing content management and guaranteed press or speaking placements are not included. One round of minor factual amendments to the final materials is included.

You've already built the experience. Now let's build the reputation to match.

Get me started!

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Terms & Conditions

Terms and Conditions

PLEASE READ THESE TERMS OF USE CAREFULLY BEFORE USING THIS WEBSITE OR PURCHASING

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